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Linking your Target account to Google Shopping

If you have an account with Target.com, you can choose to link it to Google Shopping for a more personalized shopping experience.

Don't have a REDcard? You can sign up for one on Target's website.

There a few ways to link your account

  • On the Target store page on Google Shopping (desktop or mobile web)
    1. Find and click on the Target logo on shopping.google.com.
    2. Click LINK ACCOUNT.
    3. Enter your Target login information, or create a new Target account.
  • On your settings page on Google Shopping
    1. Click Settings under the menu icon .
    2. Click LINK ACCOUNT next to “Link your Target account”.
  • After placing your order
    1. Under “Link your Target account,” click Link account.
    2. Enter your Target login information, or create a new Target account.

After linking, you may see suggestions based on things you’ve bought from Target when you:

Learn more about Google’s Privacy policy.

In addition, Target may use your Target order history on Google Shopping in accordance with their Privacy Policy on Target.com, the Target app, and in emails, for example. If you unlink your accounts, Target may still continue to use your order history from before the accounts were unlinked.

Things to keep in mind

You can link your Target.com account on desktop, mobile web, or Google Home app. After your account is linked, it can take a few hours for your customized recommendations to show.

Be sure your REDCard is added to your Target account directly before linking it on Google Shopping.

How to unlink your accounts

At anytime, you can unlink your Target.com account and continue shopping as before, but you won’t see suggestions for Target items on Google Shopping.

  • Click Settings under the menu icon .
  • Click Target account.
  • Click UNLINK ACCOUNT.

It can take a few hours for customized recommendations to stop appearing. Note that Target may still continue to use your order history from before the accounts were unlinked in accordance with their Privacy Policy.

Learn more about Google’s Privacy policy.

In addition, Target may use your Target order history on Google Shopping in accordance with their Privacy Policy on Target.com, the Target app, and in emails, for example. If you unlink your accounts, Target may still continue to use your order history from before the accounts were unlinked.

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