How Google Shopping Works

Showing content for:  

Consumer information

When you use Google Shopping, you’re browsing products from advertisers and merchants who have chosen to feature their products on Google Shopping.

Google has a relationship with and is compensated by advertisers and merchants but payment is just one of several factors used to rank results. Unless otherwise noted, ranking on Google Shopping is, by default, based on a combination of advertiser bids and relevance, such as your current search terms and your activity.

To block specific advertisers, opt out of personalized ads or confirm your opt-out status, visit Google's Ads Settings. You can learn more about ads on Google in Google's Consumer Ads Help Center.

When you’re browsing Google Shopping, you may also see offers that have a cart icon next to them. Google has a relationship with and is compensated by the merchants who offer these products but commission received from sales of these products is not used to rank the results. Instead, by default, ranking is based on relevance including your search terms and Google activity.

You can manage your Google activity and control the information used to personalize your experience in My Activity and Web & App Activity.

The products displayed in Google Shopping search results may not include all available products.

To find what you’re looking for on Google Shopping, you can sort or filter by things like price, product category, and brand.

Note: In India, Google Shopping functions differently. Google is not compensated for clicks on shopping search results in this region, and ranking is based solely on relevance to search queries with some influence of advertising data to improve quality.

Product information

Merchants and advertisers who feature their products on Google Shopping are participating in commercial activity. They must comply with Google Shopping policies that spell out what can and cannot be listed on Google Shopping.

Google Shopping will remove items that don’t comply with these policies and may suspend a merchant who violates these policies.

Advertisers provide details about their products and update their listings on a regular basis. After an advertiser updates a listing, there may be a slight delay before the new information shows up on their listing on Google Shopping.


To help you research products, we gather reviews through the Google Customer Reviews program. These reviews are completely voluntary and we don’t compensate reviewers for submitting their opinions.

We also gather reviews from advertisers, merchants, and third-party review providers. They are required to provide all reviews (both positive and negative) and they may have compensated reviewers for giving their opinions.

An automated system processes these reviews before they show up on Google Shopping to remove spammy or inappropriate language. Spammy content includes reviews with the same content posted multiple times or from multiple accounts.

After a review is published, it can’t be modified or updated and we aren’t able to contact reviewers or ask reviewers to update what they wrote. However, we may take down reviews that are flagged to us, in order to comply with legal obligations. A review can appear on Google Shopping for as long as the reviewed item is advertised on Google.

Reviews may be sorted in a number of different ways, including chronologically.

Making a purchase

When you find something you’re interested in, there are a few ways you can buy it. You can go to the merchant’s site, find a local store that has it, or you may have the option to buy on Google. When you buy on Google, you purchase your item from the merchant directly on Google and get easy checkout with your saved Google Account information.


Google Shopping will show you a product’s price plus applicable taxes. If you go to a merchant’s site to buy something, it’s a good idea to check the final price when you check out. Things like shipping costs can vary depending on destination, shipping method, and merchant.  On the merchant’s site, you’ll also find information about any applicable insurance or warranties.

Customer support

When you use buy an item on Google, you’re backed by the Google guarantee, If something doesn’t go as planned, our support team is here to help 7 days a week. To get help or learn more, visit the help center.

If you bought directly from the merchant’s site, please contact the merchant directly.

Frequently Asked Questions


What is Google Shopping?

Google Shopping is a new product discovery experience. The goal is to make it easy for users to research purchases, find information about different products, their features and prices, and then connect with merchants to make their purchase.

How does Google Shopping work?

Google Shopping lets you browse, compare, and buy across stores. The product information on Google Shopping is updated on a regular basis by merchants. Online retailers submit feeds containing product information to Google Shopping and pay each time someone clicks to their website or makes a purchase directly from their site. Since this product information comes directly from the merchant, we’re able to show the current prices, latest offers and current product availability.

How can I use Google Shopping to find exactly what I'm looking for?

When you do a search within Google Shopping you'll see a variety of filters (like price, size, technical specifications, etc.) that can help you quickly narrow down to the right product. When viewing certain apparel product detail pages (like dresses, coats and shoes), you'll also see items that are “visually similar” to the item you've selected. These are just a few of the many tools within Google Shopping and we look forward to providing more in the future.

Can I search for products within a particular category?

You can narrow your results by category. For example, a search for "bulb" shows results for both the plant and lighting categories. By clicking on your desired category, you'll see results only in the category you’ve selected.

How are the products in the “Recently Viewed” section on Google Shopping generated?

The products shown in the “Recently Viewed” section on Google Shopping are items from your Web and App Activity in My Activity. Visit your My Activity page to view or delete items.

How does Google Shopping compare with other shopping sites?

Google Shopping does not sell products directly to shoppers; instead we collect product information from participating merchants and make those products searchable for you. When you find what you’re looking for, you can go to the store’s website to buy it or you may be able to buy it on Google.

How are product recommendations on Google Shopping generated? (available in the US, UK, France, Germany, and Japan)

Product recommendations are based on information from your Google account including your Web and App Activity. To view or delete items or turn off recommendations, go to My Activity.  

Can I buy items directly from Google Shopping?

Google Shopping allows you to shop across merchants and easily compare products and prices. Items that have the cart icon next to them can be purchased through Google’s platform.

How up to date is the product information?

Most of the information that you see on Google Shopping is provided by participating merchants. When a merchant updates its information - such as changing the prices of a product - there may be a delay before that information goes live on Google Shopping. Therefore, you should check the merchant's product landing page for the most up to date information.


Var disse oplysninger nyttige?
Hvordan kan vi forbedre siden?