Manage your linked loyalty membership accounts

Important:

  • When you link your account to a brand's loyalty programme, the data is only used to determine your relationship with the loyalty programme and isn't used for any other purpose.
  • If you opt in to this feature, you can let Google help link your brand membership accounts to your Google Account. Google cooperates with trusted partners for this capability.

You can link your loyalty, rewards and membership accounts from your favourite brands in your Google Account to help you discover personalised member benefits when you search, like:

  • Special deals
  • Free delivery
  • Points earned per purchase when you use Google

Opt in to loyalty membership on Google

When you browse an item that you're interested in, you may find that a loyalty membership account is available to associate with your Google Account. The option is at the bottom of the buying options.

Link a loyalty membership yourself

  1. Click or tap the brand with a loyalty programme.
  2. In the 'Detail' view, select the loyalty membership account level that you have with that brand.
    • Any member benefits that you have under that account appear beneath your selection.
  3. Select Save.

Let Google automatically find accounts for you

  1. Click or tap the brand with a loyalty programme.
  2. In the detail view, select Edit preferences .
  3. Under 'Your loyalty programmes', select Connect.
  4. Follow the prompts to complete the opt-in.

If you don't find a loyalty programme for a merchant, you can always check later in case a new programme is available.

Unlink loyalty membership accounts

You can remove yourself from merchant loyalty programmes when you browse an item sold by that merchant.

  1. Click or tap a merchant with a loyalty tier saved to your Google Account.
  2. Beneath the loyalty programme, select Edit preferences.
  3. For loyalty memberships that you linked yourself:
    • Beneath 'My loyalty programmes', find the loyalty tier that you want to remove and select Remove Remove.
    • To unlink your account, go to My account.
  4. For memberships that Google automatically found:
    • Beneath the loyalty programme, select Edit preferences and then Change and then Disconnect.
  5. For memberships that Google helped link with Google Wallet:
    • Beneath the loyalty programme, select Edit preferences and then Source: Google Wallet. This takes you directly to the pass on Google Wallet to unlink.
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