Manage your loyalty programmes

To see more relevant membership or loyalty prices and delivery for your results, you can connect your loyalty programmes to your Google Account. There are three ways in which loyalty programmes can be connected to your Google Account:

  • Shared by the retailer
  • Automatically connected for you by Google
  • Added manually by you

Let retailers share your loyalty programme status

Google may use information that you gave to retailers (such as a loyalty programme member email address), which the retailer provided to Google, to personalise your Google listings.

Within the shopping preference manager, you'll see loyalty programmes that retailers have made available to Google.

To opt in or opt out of retailer-shared loyalty programmes:

  1. On your device, go to google.com.
  2. Search for a product like: Jeans
  3. Below any product result, select More and then About this result.
  4. Select Manage your shopping preferences.
  5. In your shopping preferences, go to the 'Your loyalty programmes' section.
  6. To opt in or opt out, turn Retailer shared on or off.

Automatically connected loyalty programme

Google may discover loyalty programmes that your Google Account is associated with and automatically connect for you.

Shopping preference manager will show you which loyalty programmes Google was able to discover and automatically connect for you. For example, you can add or remove a loyalty card in Google Wallet. Learn more about loyalty cards in Google Wallet.

Connect or disconnect a loyalty programme manually

You can also manually connect your loyalty programmes to your Google Account directly from the product list.

To connect a programme:

  1. On your device, go to google.com or shopping.google.com.
  2. Search for a product from a retailer where you have a loyalty membership.
  3. To open the detailed product view, from the search results, click the product.
  4. To find the loyalty programme status section, click More .
  5. From the options, select your membership tier.
    • Your membership tier will be saved to your Google Account and you can find benefits like member pricing or points earned on that purchase.

To disconnect a programme:

  1. Find a product from a retailer whose loyalty programme you've saved.
  2. In the product details panel, click More .
  3. In the loyalty membership section, click More and then Edit shopping preferences.
    • You'll find your list of 'Manually connected loyalty programmes'.
  4. Find the programme that you wish to disconnect.
  5. To unlink it from your Google Account, next to the programme, click Remove Remove.
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