About the Top Quality Store badge

The Top Quality Store program celebrates businesses that constantly deliver an exceptional shopping experience.

How businesses earn the Top Quality Store badge

User browsing a top quality store in Google Shopping

To make a store Top Quality, Google asks businesses for data on certain experience categories when you shop, like shipping and returns policies, among others. Google also checks user ratings and the business’s website to measure its quality and accessibility.

To estimate the expected quality of a shopping experience, Google considers all of that info together. The businesses with the highest ratings earn the Top Quality Store badge. You can find the badge on Google and the store's website.

What to expect when you shop from a Top Quality Store

When you shop at a Top Quality Store, you can expect:

  • Fast shipping
  • Transparent return policies
  • High-quality websites
  • Positive user reviews

Note: Google does not guarantee the reliability of any merchant or its products, and does not offer any purchase protection if you're dissatisfied with a merchant.

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