Publish private apps from managed Play in your EMM console

Note: Not all EMM consoles support publishing private apps from the managed Play iframe. Contact your EMM provider for details. To compare private app publishing methods, see Publish private apps.

Managed Google Play's private app publishing iframe lets you publish private apps directly from your EMM console. The only details you need to provide are an app's title and APK, and most apps are ready for distribution within 10 minutes.

When you publish a private app for the first time, managed Play automatically creates a Play Developer account on behalf of your organization. You don't need to pay a registration fee for this account. Private apps published from the iframe:

  • Aren't subject to the same checks as other apps. As a result, they can't be converted to public apps.
  • Are non-transferrable. You can't transfer ownership of an app to a different Play Developer account.

Publish a private app

Private apps are automatically approved for your organization and are typically ready for distribution within 10 minutes. You can upload up to 15 private apps per day. To publish a private app:

  1. On the left, click Private apps private apps.
  2. At the bottom, click Create Create.
  3. Enter a title.
  4. Select an APK and click Open.
  5. Click Create.

The first time you publish a private app, you'll need to provide an email address to receive notifications from the Play Console about your apps and Google Play developer account. You can update your contact email at any time.

Edit the title or APK of an app

  1. On the left, click Private apps private apps.
  2. Select the private app you want to edit.
  3. Click Edit.
  4. Update the title or click edit to upload a new APK.
  5. Click Save.

Update your contact email

Note: Your contact email is different than the email shown in your private apps' store listing. To update a private app's store listing, see Edit advanced app details.

The Play Console sends notifications about your apps and Google Play developer account to your contact email. To update your contact email:

  1. On the left, click Private apps private apps.
  2. Next to your contact email address, click Update.
  3. Enter a new email address.
  4. Click OK.

    Any future notifications from the Play Console will be sent to the updated email address.

Edit advanced app details

To add a description, screenshots, and other advanced app details, or unpublish an app, you need use the Google Play Console. You can access the Google Play Console from the Private apps feature:

  1. On the left, click Private apps private apps.
  2. Select the private app you want to edit.
  3. Click Make advanced edits.
  4. Using a Google Account, sign in to the Play Console.
    Note: Your account will be added as an admin of your organization's Play Console account. You can use this account in the future to sign into the Play Console.
  5. On the Store listing page, make any edits and click Submit Update.

Unpublish an app

Unlike deleted apps, you can republish an unpublished app. If you unpublish an app, existing users can still use your app. Your app won't be available for new users to find and download in managed Google Play. To unpublish an app:

  1. On the left, click Private apps private apps.
  2. Select the private app you want to unpublish.
  3. Click Make advanced edits.
  4. Sign in to the Play Console with a Google Account.
    Note: Your account will be added as an admin of your organization's Play Console account. You can use this account in the future to sign into the Play Console.
  5. Select Store presence and then Pricing & distribution.
  6. In the App Availability section, select Unpublish.

Delete a private app

Deleting a private app permanently removes the app from your Play Console account and you won't be able to republish it. Deleted apps aren't available for new users to find and download in managed Google Play, but existing users can still use them.

To delete an app, contact the Play Console support team.

Manage Play Console admins

You can manage the users who have access to your organization's Play Console account. To ensure your domain retains access to published apps in case an employee leaves the organization, we recommend that administrators create dedicated role accounts.

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