Publish private apps from the Play Console

To publish any private or public app, you must register as a developer.

1. Sign in to the Google Account that will act as the account owner for your developer account.
2. Go to the Google Play Console to begin registration.
3. Check the agreement box to accept the Google Play Developer distribution agreement. If your account has previously violated this agreement, you can't register as a Google Play developer.
4. Click Continue to payment.
5. Pay the registration fee and click Accept and continue.
6. Enter your developer account details, including a developer name which is the name that is displayed in Google Play.

It can take up to 48 hours for your Google Play developer registration to be processed.

1. Open the Google Play Console.
2. Click Add app and click Create app.
3. Select a default language and add a title for the app.

   The name should be exactly how you want it to appear in Managed Google Play.

4. Go to Release > Setup > Advanced settings.
5. Select the Managed Google Play tab.
6. In Organizations, click Add organization.
7. For each organization that you want to publish the app to, enter the Organization ID and a description (or name) and click Add. You can enter up to 1000 organizations per app.
8. Click Save changes.
9. (Optional) Configure additional parameters for the app in other pages.
10. Go to Release > Production to create a new release and upload your app bundle or APK. After confirming all your app details are correct, you can click Start roll out to production to roll out your release. For more information, see create and roll out a production release.

After it's published, your app will be available to search and distribute via your EMM console within a few minutes.

If you use third party developers (such as an agency or software development house) to create custom private apps for your organization, you need to send them your Organization ID so that they can publish apps to your organization.

To get your Organization ID:

1. Sign in to the Managed Google Play store.
2. Click Admin Settings.
3. Copy your Organization ID string from the Organization information box and send it to your developer.

Note: Third party developers may be able to publish private apps directly from their development tools. For more information, see Publish private apps for your enterprise customers.

To publish a private app within a client's organization (as a third party developer):