Legal and Policy Center

Google Play content and conduct policy

Our policies play an important role in maintaining a positive experience for our users. Please follow these policies when using Google Play. Content is defined as tracks, album covers, images, artist biographies, descriptions, links, comments, and any other data included on Google Play store pages. In addition to complying with these policies, tracks and album covers with certain types of content must be marked “explicit” or “edited” in accordance with our Content Rating Guidelines.

Please note that when applying our policies, we may make exceptions based on artistic, educational, or documentary considerations, or when there are other substantial benefits to the public from not taking action (e.g., cultural and social commentary). These exceptions are of course especially important in the context of music; they are also especially difficult lines to draw. We reserve the right to apply our policies in our sole discretion, and we are always evolving our views on complex issues. It’s your responsibility to keep up with any changes or modifications to our policies, so please check back in.

When we are notified of a potential policy violation, we may review and take action, including but not limited to removing or restricting content, limiting a user’s access to the Google Play artist hub, Google Play, or other Google services.

  1. Illegal Activities
    Do not use our products to engage in illegal activities. Additionally, do not promote illegal activities on Google Play store pages, including bios, links, and artist photos.
  2. Malicious Products
    Do not transmit viruses, malware, or any other malicious or destructive code. Do not distribute content that harms or interferes with the operation of the networks, servers, or other infrastructure of Google or others.
  3. Hate Speech
    Do not distribute content that promotes hatred or violence towards groups of people based on their race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity.
  4. Personal and Confidential Information
    Do not distribute other people’s personal and confidential information, such as credit card numbers, confidential national ID numbers, or account passwords, without their permission. Note that information that is already available elsewhere on the Internet or in public records is not considered to be private or confidential under our policies.
  5. Account Hijacking
    Do not access another user’s account without their permission. Do not use our products for phishing scams.
  6. Child Safety
    Do not distribute content that exploits children, such as child sexual abuse imagery (including cartoon child sexual abuse imagery) and content that presents children in a sexual manner.
  7. Spam
    Do not spam, including sending unwanted promotional or commercial content, or unwanted or mass solicitation. Do not create artist pages with the sole purpose of advertising content or services outside of Google Play.
  8. Ranking Manipulation
    Do not manipulate ranking or relevancy using techniques like repetitive or misleading keywords or metadata, offering incentives to review your product, or posting fake reviews. Do not post or encourage others to post fake comments on competitor content for any reason.
  9. Gambling
    Do not distribute content that facilitates online gambling, including online casinos, sports betting, or lotteries.
  10. Sexually Explicit Material
    Do not include content that contains graphic sex acts, sexually explicit language, or nudity in store pages, including artist photos. Do not directly link or otherwise drive traffic to commercial pornography sites. Do not post images of graphic sex acts or other sexually explicit content as album art.
  11. Violence, Bullying, and Defamation
    Do not distribute depictions of gratuitous violence. Do not threaten, harass, defame, libel, or slander other people, and do not use our products to bully other people.
  12. Impersonation or Deceptive Behavior
    Do not use our products to impersonate other people.

Google Play Store Pages

Google Play store pages, including artist introduction and artist photo, should be descriptive of the artist represented. Google Play store pages that are used in ways other than outlined in the Google Play Terms of Services will not be published. Note that store pages, including the artist photo may be subject to more restrictive guidelines.

Policy Enforcement

In the event that your content is removed from Google Play you will receive an email notification to that effect. If you have any questions or concerns regarding a removal or a rating/comment from a user, you may contact us through the Help Center. Serious or repeated violations of the Google Play Terms of Service, the Google Terms of Service, or this Content Policy will result in account termination.

Reporting Potential Issues

If you encounter content or a user that you believe violates the above policies, please report it to us using the “Flag as inappropriate” link found on each album or Google Play store page.