Promotional content for in-app and in-game events and featured products
Note: Promotional content is available for all games, and for apps that meet our eligibility criteria for Premium growth tools. Access to featuring, deep links, and audience targeting is available to all apps and games that meet our eligibility criteria for Premium growth tools.
You can use promotional content to create events and feature products directly on Google Play. This helps you promote your app or game, increase engagement with users, and drive conversions.
- Events can be time-limited offers, major updates, or other promotions to connect with your users. You can also tailor events for different audiences.
- Featured products let you sell in-app items directly on Google Play. You can highlight specific one time products (OTP) in different countries or offer discounts to attract new customers.
Promotional content
- Understand promotional content
- Reach more customers by adhering to our content quality guidelines
- Promotional content quality guidance for dating titles
- Create promotional content
- Track and fix submissions that do not meet content guidelines
- View your events
- Evaluate your promotional content performance
- Adding deep links for promotional content
- Showcase your app with YouTube videos on Google Play
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