Promotional content for in-app and in-game events and featured products

Note: Promotional content is available for apps that meet our eligibility criteria for premium growth tools.

You can use promotional content to create events that will be displayed on the Google Play Store. These events can be time-limited events, major updates, or offers that promote your app or game on Google Play and increase engagement and interactions with your users.

You can also use promotional content to create featured products that will be displayed on Google Play. Featured products allow you to sell your in-app items directly on Play. You can feature specific in-app products (IAPs) in different countries to tailor your international offer, or offer discounts to excite people and increase conversions.

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