Promotional content for in-app and in-game events, offers, and major updates
To reflect the breadth of content you can submit to Play, Live Ops is now called "promotional content." Also, the features described on this page are currently only available to select Play partners.
You can use promotional content to create real-time events, offers, and updates that will be displayed on the Google Play Store. Promotional content helps you to promote your app or game on Google Play and increase engagement, interactions, and purchases from your users.Note: Promotional content is only available to a limited set of developers. If you are interested in participating, please contact your Google Play business development manager.