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Oct 4, 2023

I'm utterly done with app development for Google

It's been approximately 13 years since my coder friend and I first launched a simple Solitaire/Klondike game on the Android App store. We were among the pioneers in the Android Market at the time, and our initial success was remarkable. Our app garnered thousands of weekly installs and provided us with a decent income through unobtrusive advertisements in the corner of the screen. Our user reviews consistently held at an impressive 4.5 stars.

However, a couple of years down the road, Google implemented a sudden change in the SDK. Unfortunately, my partner and friend had experienced a personal breakdown, moved away, and lost interest in maintaining the app. This left me with the responsibility of finding a way to rebuild and maintain the app on my own. After careful consideration, I decided to migrate it to Unity, despite the associated costs.

I hired a Unity developer to clone the app from its source files. I then invested several weeks of my own time enhancing it, introducing new features, additional card decks, and backgrounds. I was genuinely proud of the result, and after a few months of being offline, I relaunched the app.

To my disappointment, it took months for the app to even appear in search results. During this waiting period, I observed other Klondike apps, some of which were hastily assembled and appeared to be asset-flipped, claim the top spot in search results. One of them hadn't even been altered from the off-the-shelf Klondike app available on the Unity Marketplace; they simply changed the logo and uploaded it to Google Play. This app remained in the #1 spot for months. Meanwhile, my app, which had been on Play for years, accumulated 100k installs and garnered thousands of 4 and 5-star reviews, was nowhere to be found in search results.

My enthusiasm waned. The perplexing algorithm behind app rankings, where a subpar asset-flipped app could easily clinch the #1 spot while my well-crafted, previously successful, and meticulously maintained app remained invisible, left me disheartened. The constant need to republish my app from Unity due to Google's frequent changes, whether related to their Advertising SDK, parental settings, privacy settings, or inexplicable checkboxes, drained my motivation.

(At this point, I should note that I once had about six apps live on Google Play, but as of now, none of them are available.)

To add to the frustration, advertising revenue plummeted. Even when my app was being played as frequently as before, the earnings were meager. Google appeared to have significantly reduced the share of revenue paid to the developers who were essentially generating profits for the platform.

Today, I received yet another email from Google, informing me that my app had been removed due to an outdated SDK. At this point, I've reached a breaking point. The immense effort and financial resources I've invested in this app, and my other apps, hardly seem worth the meager ad revenue, especially considering the constant removal of apps due to Google's seemingly arbitrary code adjustments, forcing me to spend countless hours re-implementing the SDK or revising my Publisher settings, often for trivial changes.

It's disheartening to see how Google, despite its exponential growth in business and revenue, has made it increasingly challenging for small creators like us who supported Android from the beginning. We were the ones who developed apps, bought their phones and tablets, and contributed to its early success. However, over time, Google has continually diminished the rewards for our efforts, making it nearly impossible to sustain a livelihood as independent developers. This has left a sour taste, and I've decided it's time to move on.
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Recommended Answer
Oct 6, 2023
I would like to inform you that algorithms are meant to be dynamic. When they are updated, you don't say that they are faulty. You may need to turn back to standards. 
Here is a link to Google Play Academy https://playacademy.exceedlms.com/. It will give you an insight of the standard practices as adviced by Google Play.

Thank you.
Community Manager Subhrajit B recommended this
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All Replies (4)
Oct 4, 2023
Hello Matt. I understand your frustration and disappointment. It sounds like you've put a lot of time and effort into developing your apps, and it's disheartening to see them struggle to gain traction in the Google Play Store.
It's important to remember that the Google Play Store is a competitive marketplace, and there are a number of factors that can affect your app's ranking. These include the quality of your app, the number of downloads and reviews, and the keywords you target.
It's also worth noting that Google's algorithm for ranking apps is constantly changing, so it can be difficult to keep up. However, there are a number of things you can do to improve your app's chances of ranking higher, such as:
  • Ensuring your app is high quality and bug-free
  • Optimizing your app's description and keywords
  • Encouraging users to download and rate your app
  • Running marketing campaigns to promote your app
If you're serious about developing apps for the Google Play Store, it's important to be patient and persistent. It takes time to build a successful app business.

However, I also understand your decision to move on. It's clear that you're feeling frustrated and disheartened, and it's important to do what's best for you.
Oct 4, 2023
"These include the quality of your app, the number of downloads and reviews, and the keywords you target."

Well, you'd think right?  But as I said above, the App that was sitting in top-spot for MONTHS was a Unity Marketplace asset-flip with a different logo slapped on it.  And this was a kick in the teeth after I re-released my 100k+ installs, 4.5* reviwed app, with high quality bespoke hand-drawn graphics and bug-free code... Which wasn't even appearing in Search Results.

Google's algorithm is a faulty and arbitrary mystery.  Frustrating as a web developer in the 2000's, but a nightmare for an App developer since 2010.
Recommended Answer
Oct 6, 2023
I would like to inform you that algorithms are meant to be dynamic. When they are updated, you don't say that they are faulty. You may need to turn back to standards. 
Here is a link to Google Play Academy https://playacademy.exceedlms.com/. It will give you an insight of the standard practices as adviced by Google Play.

Thank you.
Community Manager Subhrajit B recommended this
Oct 23, 2023
You totally right. I have a very similar experience. May I ask you how many organic downloads your app has a day?
Last edited Oct 23, 2023
Nov 10, 2023
Google algorithm is full of SH*T but they will say- everything is fine!
Google devs just can't understood what they are doing with Google algorithm, they just first doing..thinks later..
Nov 28, 2023
نه گشت نبود نگرد نیست 
Nov 27, 2023
I share your "Enthusiasm" for Googles inability to help or care for small developers. 
We are also moving to Apple and other platforms. 
Absolutely fed up with them after 8 years of development and 9 apps on the market.
Just wanted you to know others feel the same.
Nov 27, 2023
Thank you for the quick reply. 

I am not looking for community feedback. I'm looking for customer service that is human and actually responds properly. 

I can understand being polite but when the little response you get is clearly written by someone that doesn't care, and after almost a decade of poor customer service. You tend to lose your manners. 

Apple supports IOS apps. Were dropping Google and no longer supporting android apps unless things change promptly tbh. 

Google absolutely does not treat small devs the same. And if it does, I would hate to be a big developer. 

What would help is contact information to a supervisor in the developer support dept.
Nov 28, 2023
Alright, thank you for your contribution. When you face any issues create a thread I assure you that real humans will be here to support you.
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