Inhloso yethu kungukusiza abasebenzisi ukuthi bathole kalula izinhlelo zokusebenza namageyimu abazowajabulela kusuka kuzigidi ku-Google Play.
Abasebenzisi bangafunda ngezinhlelo zokusebenza nokuzifaka ngezindlela eziningi ezahlukahlukene ku-Google Play, kuzinhlobo eziningi ezahlukahlukene zamadivayisi, kufaka phakathi amafoni, amathebulethi nama-TV. Ngokwesibonelo, abasebenzisi bangaphequlula ikhasi eliyisiqalo noma amakhasi wokuzula angaphansi, baseshe uhlelo lokusebenza, bathole imininingwane ekhasini lemininingwane, noma bafunde ukhetho lomhleli.
Sifuna ukuthi abasebenzisi babone okuqukethwe okuphathelene nabo futhi bathole umuzwa omuhle ngezinhlelo zokusebenza abazilandayo. Ngokuvamile sithanda izinhlelo zokusebenza ezinekhwalithi ephezulu nephathelene kuzithameli ezibanzi. Into enhle kakhulu unjiniyela angayenza ukukhulisa ukutholaklaa kungukwakha uhlelo lokusebenza lelo abantu abalijabulelayo nabalincomayo kwabanye.
Sihlola njalo futhi sithuthukise umuzwa wokuthola ku-Google Play, kusuka ekungezeni amakhasi wokuthola amasha, kuya ekuhloleni ngamafomethi wokubuka ahlukahlukene nezendlalelo, nokuthuthukisa i-algorithms yethu yokulinganisa.
Ukuqonda izinhlelo zokusebenza
I-Google Play idinga ukuqonda okuqukethwe nokusebenza kohlelo lokusebenza ukuze isize abasebenzisi ukuthola uhlelo lokusebenza olufanele ngesikhathi esifanele.
Uma unjiniyela ehambisa uhlelo lokusebenza ku-Google Play, unjiniyela unikezela ngolwazi mayelana nohlelo lokusebenza nezinkomba zalo (isibonelo isihloko sohlelo lokusebenza incazelo, isigaba namafa wesithombe) nolwazi mayelana nokuqukethwe kohlelo lokusebenza nomsebenzi. Ngokungeziwe, i-Google ikhomba izinkomba ezingeziwe kusuka kuhlelo lokusebenza (isibonelo, ukuthi uhlelo lokusebenza kuyigeyimu “abadlali abaningi”) nokuhlaziya impendulo yomsebenzisi (isibonelo, ngezilinganiso, izibuyekezo nokubandakanyeka). Lolu lwazi lazisa indlela ye-Google ukulinganisela nokusiza i-Google ukuhlela izinhlelo zokusebenza futhi izethulo kubasebenzisi noma ngabe bapheqululula okuthile okusha noma bashesa isihloko esithole.
Ukuhlela nokulinganisela izinhlelo zokusebenza
Abasebenzisi bangathola izinketho zokuthi bazithola kanjani izinhlelo zokusebenza ku-Google Play. Inhloso yethu ekuhleleni izinhlelo zokusebenza ku-Play ukucacisa ukuthi iziphi izinhlelo zokusebenza esingazibonisa, zingaki ezingaboniswa, nokuthi singazibonisa kanjani lezo zinhlelo zokusebenza ngendlela yokusebenziseka kumsebenzisi. Izinto eziningi ziyabandakanywa uma sihlela izinhlelo zokusebenza kufaka phakathi:
- Ukuphathelana komsebenzisi: Izinhlelo zokusebenza eziphathelene kakhulu kumsebezisi zincike kokuthi baphequlula kuphi noma umbuzo abawusebenzisayo kusesho.
- Ikhwalithi yomuzwa wohlelo lokusebenza: Izinhlelo zokusebenza ezinokusebenza okuqinile nomuzwa womsebenzisi omuhle ngokuvamile zithandwa kuzinhlelo zokusebenza ezinekhwalithi ephansi.
- Inani lomhleli: I-Google Play inikezela ngezincomo ezikhethiwe ukusiza abasebenzisi ukuthi bathole okuqkethwe okuhle nokuhehayo.
- Izikhangiso: Abanye onjiniyela bakhetha ukukhangisa ku-Google Play ngokufana nezici ze-Google ezinye. Lezo zikhangiso zimakwe kahle futhi zibonisa eceleni kokunye okuqukethwe.
- Umuzwa womsebenzisi: I-Google Play isebenza ukuqinisekisa ukuthi abasebenzisi banomuzwa omuhle ekuzuleni kwibanga elibanzi lezinhlelo zokusebenza ezitholakalayo.
Lezi zinto ezinkulu ezithinta ukulinganisela zilinganiswa ngokuhlukahlukene ngokususelwe kokuthi yikuphi ku-Google Play lapho umsebenzisi abheka khona, idivayisi akuyo, nezintandokazi zakhe zomuntu siqu. Isibonelo, izinhlelo zokusebenza eziboniswa Emashadini Aphezulu zithuthukiswa ukuduma, kuthi lapho izinhlelo zokusebenza eziboniswa kumiphumela yosesho zikhuthazwa ukuhlobana kumbuzo wosesho. Ngokungeziwe, ezinye izinhlelo zokusebenza zithuthukiselwa amadivayisi ahlukahlukene futhi zingalinganiselwa phezulu uma zisesha ku-TV kunakuselula isibonelo, noma zingatholakala kuphela kumadivayisi athile (isibonelo, imoto).
Ulwazi olunemininingwane ezintweni ezinkulu ezithuthukisa ukulinganisela:
A. Okuhlobene nomsebenzisi
Sifuna ukubonisa abantu okuqukethwe okuphathelene nabo. Indawo yokuqala ukucacisa ukuthi iyiphi indawo ye-Google Play umsebenzisi akuyo, nokuqinisekisa ukuthi izinhlelo zokusebenza zihlobene futhi ziyatholakala. Isibonelo, ezinye izinhlelo zokusebenza zitholakala kuphela kwamanye amazwe noma zisebenzisana namanye amadivayisi (kufaka phakathi kusukela kwinto), njenge-Android TV.
Ukubuyisela okuqukethwe okuhlobene kubasebenzisi, sidinga ukuqalisa abakufunayo. Singacacisa inhloso yomsebenzisi ngamasignali acacile noma asobala. Isibonelo, uma umsebenzisi evakashela indawo ethile, njengethebhu “Izingane” (funda kabanzi mayelana Nohlelo lwthu olugunyazwe othisha), uveza intshisekelo ekuboneni izinhlelo zokusebenza zezingane, nokuvakshela ithebhu “Inketho Yabahleli”, uveza intshisekelo ekuboneni izinhlelo zokusebenza ezinconywe abahleli be-Google Play.
Uma umsebenzisi esebenzisa umsebenzi wokusesha, sidinga ukuqalisa inhloso ngemuva kombuzo wakhe. Senza lokhu ngokuqedela amagama abhalwayo nokuthayipha ukucacisa ukuthi ingabe umsebenzisi ufuna uhlelo lokusebenza oluthile (ngokuthayipha esikutholayo njengegama lohlelo lokusebenza) noma isigaba sohlelo lokusebenza (isibonelo, amageyimu wezokusubatha). Lokhu kungabandakanya ukukhomba amagama, njengamagama afanayo, ukunaka isethi efanele yemiphumela. Uma sesiqalise inhloso, i-metadata (isibonelo, isihloko, incazelo, isigaba( kanye namanye amasignali asetshenziswa ukucacisa ukuthi iziphi izinhlelo zokusebenza ezazisa kahle umbuzo somsebenzisi. Uma uhloso iyincane (njengosesho lwesihloko oluqondile), sizama ukubuyisela leso sihloko. Kodwa, njengoba inhloso iba lubanzi (isibonelo, usesho “ukuhlela isithombe”), izinhlelo zokusebenza eziningi zingahlobana. I-Google Play ingafaka amanye amasignali esikholwa ukuthi azosiza abasebenzisi bathole izinhlelo zokusebenza abathola umuzwa ongcono ngazo, njengezinye izinto ezichazwe ngezansi (isibonelo, ikhwalithi yohlelo lokusebenza) noma indlela abasebenzisi abaphendula ngayo kumbuzo onikiwe. Futhi singabandakanya okuqukethwe kwe-Google Play Ama-movie namabhuku uma sikholwa ukuthi abasebenzisi bafuna okuqukethwe okunjalo ngenkathi basebenzisa isici sosesho.
Sidinga ukusebenzela izigidigidi zabasebenzisi, kusuka kumazwe angaphezu kwangu-190, nakuwo wonek amaqembu wobudala. Ngaleso sizathu, kuyo yonke i-Google Play, futhi sinaka ukuthi ingabe uhlelo lokusebenza lingahlobana futhi lilungele izithameli ezibanzi. Uma uhlelo lokusebenza luluncane ekuhlobaneni kwalo noma izithameli, singanika ukwethembeka kuhlelo lokusebenza uma sikwazi ukucacisa ngokuzithemba okuphezulu (isb. ngombuzo wosesho noma isimo sokuphequlula) ukuthi umsebenzisi ufuna lezo zinhlobo zezinhlelo zokusebenza ezincane kakhulu ekuhlobaneni nakuzithameli. Futhi singabonisa izincomo ezenziwe ngezifiso kubasebenzisi. Isibonelo, singasebenzisa ulwazi esiluqoqile (njengezinhlelo zokusebenza umsebenzisi azifake ngaphambilini) ukwenza izincomo zezinhlelo zokusebenza kokuthi “Okwakho”. Inqubomgomo yobumfihlo ye-Google inikezela ngolwazi oluningi ukuthi i-Google yenza ngezifiso kanjani amasevisi wayo nezilawuli zobumfihlo zomsebenzisi.
Lawula amasethingi okwenza kube ngokomuntu ngamunye
Ukucisha ukwenza kube ngokomuntu ngamunye usebenzisa umlando woku-oda ne-Google activity:
- Ngena ngemvume ku-Google Account yakho.
- Iya Kuzilawuli zomsebenzi
- Cisha Umsebenzi wewebhu nowohlelo lokusebenza.
Ukuze uthole futhi usule umsebenzi odlule, futhi ususe ekuqondaniseni nomuntu siqu:
- Ngena ngemvume ku-Google Account yakho.
- Iya Kuzilawuli zomsebenzi
- Iya kuLawula umsebenzi.
Ukuze uthole ulwazi oluthe xaxa, funda Sula umsebenzi wakho.
Ithiphu: Uma usula umsebenzi odlule, kungase kuthinte ohlangabezane nakho kwamanye Amasevisi we-Google afana ne-Google Search kanye Nomsizi we-Google. Ungakwazi ukuphinda uvule isethingi yakho Yomsebenzi Wewebhu Nowohlelo Lokusebenza, uwusule, noma ushintshe amasethingi akho ku- account.google.com.
Funda kabanzi Ngomsebenzi Wewebhu nowohlelo lokusebenza
B. Ikhwalithi yomuzwa wohlelo lokusebenza
Abasebenzisi be-Android balindele izinhlelo zokusebenza zekhwalithi ephezulu, okuyizinhlelo zokusebenza eziletha umuzwa womsebenzisi omuhle nokunikezela ivelu kubasebenzisi ngaphezu kwamandla wedivayisi ayisisekelo. Futhi sithokozela izinhlelo zokusebenza zekhwalithi ephezulu njengoba sikholwa ukuthi uma abasebenzisi banemizwa emihle ngezinhlelo zokusebenza abazifakayo, kungenzeka bathembele kwikhwalithi yezinhlelo zokusebenza ku-Google Play, okuzuzisa indawo yonke.
Sihlanganisa izindlela zombili zamasignali ne-algorithmic ukuqinisekisa ukuthi izinhlelo zokusebenza esizincomayo kubasebenzisi zinekhwalithi epehzulu. “Ikhwalithi yohlelo lokusebenza” akuwona kuphela umsebnzi womuzwa ngaphakathi kohlelo lokusebenza ngolwako kodwa izinto ezibalulekile zomuzwa wokufaka ngaphambilini, njengesithonjana sohlelo lokusebenza, isihloko, izithombe-skrini, amavidiyo, izincazelo nezixhumanisi. Lokhu kufanele kusize umuzwa wokwenza isinqumo somsebenzisi nokuninezela ngokumela okuhle kohlelo lokusebenza nezinkomba zalo. Umuzwa wokwesekwa kwekhasimende unjiniyela awunikezayo nawo ungahlobana. Ezinye izinto ezingasiza ukubonisa ukuthi uhlelo lokusebenza lunekhwalithi ephezulu kufaka phakathi ukuthi ingabe uhlelo lokusebenza:
- linikezela ngedizayini yokubuka esezingeni namaphethini wokusebenzisana womsebenzisi ngomuzwa womsebenzisi olinganayo;
- Uma ukwesekwa kwesikhangiso, kunokuzwa wezikhangiso omuhle ngaphakathi kohlelo lokusebenza;
- linikezela ngokuziphatha kokusebenza okulindelekile, okuqukethwe, nezici, futhi
- linikezela ngokusebenzisana, ukusebenza, amandla, nokuphendula okulindelwe abasebenzisi.
Ukucacisa ukuthi ingabe uhlelo lokusebenza linekhwalithi ephezulu noma ephansi kubalulekile ekusizeni ukuqinisekisa ukuthi izinhlelo zokusebenza ezinikezela ngevelu ephansi kubasebenzisi noma lingenzi njengoba umsebenzisi elindele azibonakali phansi laphoa abasebenzisi befuna ukuthola izincomo zohlelo lokusebenza ezintsha noma ukukhuphukela phezulu kumiphumela yosesho. Njengoba ikhwalithi yohlelo lokusebenza izosiza ukucacisa indlela izinhlelo zokusebenza ezihlelwe ngayo ku-Google Play, sisebenza kanzima ukunikezela onjiniyela ngomhlahlandlela namathuluzi ukubasiza ukuthuthukisa ikhwalithi yazo. Sinikezela ngemihlahlandlela yokuhlola konjiniyela ukubasiza bahlole izinto ezimaphakathi zekhwalithi kuhlelo lwabo lokusebenza, imihlahlandlela engeziwe ukuqinisekisa ukuthi onjiniyela banikezela ngomuzwa womsebenzisi omuhle kakhulu nokuzuza ukudalula okungeziwe okutholakalela i-Wear OS, TV, nezinhlelo zokusebenza zokuzenzakalelayo kanye nohlu lokuhlola konjiniyela abasebenzisa Amasevisi wegeyimu ye-Google Play. Sivumela onjiniyela ukunweba kumibono nokuthuthukisa ikhwalithi yezinhlelo zokusebenza ngaphambi kokuqalisa ngokuhlanganisa impendulo kusuka kubahloli kumathrekhi wangaphakathi, avaliwe navuliwe. Futhi sinikezela onjiniyela ngamathiphu ekuthuthukiseni ikhwalithi yohlelo lokusebenza futhi nezisetshenziswa ku-Academy for App Success. Ngaphakathi kwe-Google Play Console, onjiniyela bangasebenzisa amathuluzi afana nezibalo zohlelo lokusebenza, Android vitals ngezilinganiso zokuhlaziya kokusebenza, nokuhlaziya kwezibuyekezo. I-Play Console ivumela onjiniyela ukuqhathanisa ukusebenza kwezinhlelo zabo zokusebenza kumasethi wontanga ukusiza ukuqonda kangcono lapho bangathuthukisa khona ukusebenza kwezinhlelo zabo zokusebenza. Onjiniyela futhi banokufinyelela kwimpendulo yomsebenzisi ngendlela yezilinganiso zomphakathi nezibuyekezo, okuwusizo ekukhombeni izikhalazo zekhwalithi nosekelo kusuka kubasebenzisi.
C. Ivelu lomhleli
Abasebenzisi futhi bancika embonweni we-Google Play kokuthi yokuphi okuqukethwe okubalulekile nokunentshisekelo, futhi sinikezela ngezincomo ezikhethiwe kusuka eqenjini lye-Google Play ukubasiza ukuthi bakuthole.
Lokhu kubandakanya ukukhetha kokwenza kokuqukethwe ngokufaka nokuthuthukiswa nokudalwa kokufakwa kwangokwezifiso ngeqembu labahleli be-Google Play nabathengisi. Lokhu kubekwa kungaqhubeka (isibonelo, ama-athikili, amalebuli noma izincazelo) noma isikhathi esikhawulelwe (isibonelo, izikhathi zesizini), futhi zingathulwa kusetshenziswa izendlalelo zokubuka ezahlukahlukene.
Uma kukhethwa okuqukethwe, amaqembu wabahleli nabathengisi agqila kwikhalithi yomuzwa wohlelo lokusebenza (bona ngenhla), kanye nenqubo efana ne-novelty, idizayini, ukubaluleka kokuqukethwe nobubanzi besikhalazo. Sisebenzisa ilebuli “Ukukhetha komhleli” ukugqamisa esikubona kuluhlelo lokusebenza oluphambili kusihloko esinikeziwe. Futhi singanikezela ngezincazelo ezibhaliwe ezingeziwe kulokho esicabanga ukuthi kwenza okuqukethwe kuhehe (isb. “kungani sithanda lokho”).
Futhi singenza imikhankaso yokuthengisa. Iqembu linganaka ukuhlobana okungenasikhathi nokwendawo uma lidala umkhankaso, futhi imikhankaso enjalo ingabandakanya amaphromoshini (isb. izintengo ze-Black Friday), imicimbi yendawo (isb. Halloween), noma izikhathi zokuqukethwe (isb. ukukhishwa okusha noma isibuyekezo esikhulu). Kweminye imikhankaso, iqembu linganaka amandla wokwenza imali uma likhetha okuqukethwe.
D. Izikhangiso
Onjiniyela bangakhokhela ukuboniswa kwezinye izigaba ezimakiwe ze-Google Play ngokukhangisa. Izikhangiso zihlala zimakwe ngelebuli efana nokuthi 'izikhangiso' noma 'okuxhasiwe'. Funda kabanzi mayelana nokuthi uwudala kanjani umkhankaso wesikhangsio se-Google sohlelo lwakho lokusebenza.
E. Umuzwa womsebenzisi ku-Google Play
Sifuna ukuqinisekisa ukuthi abasebenzisi banomuzwa omuhle uma bezula ku-Google Play futhi bangathola izinhlelo zokusebenza abazifunayo, kanye nezihloko ezintsha nezingatholiwe, nolwazi oluwusizo mayelana nalezo zinhlelo zokusebenza. Ngalokho sinaka umuzwa womsebenzisi uma sidizayina zonke izinto ze-Google Play, isibonelo, indlela esiqoqa ngayo izinhlelo zokusebenza, kuphi nokuthi zingaki izikhangiso ezingaboniswa kumiphumela, namafomethi esiwasebenzisayo ukwethula izinhlelo zokusebenza kubasebenzisi. Uma umuzwa womsebenzisi ulusizo futhi ubandakanya ku-Google Play, yilapho abasebenzisi babuya ukuzothola nokufaka izinhlelo zokusebenza ezintsha.