Enforcement Process

If your app violates any of our policies, we’ll take appropriate action as outlined below.  In addition, we’ll provide you with relevant information about the action we’ve taken via email along with instructions on how to appeal if you believe we’ve taken action in error. 

Please note that removal or administrative notices may not indicate each and every policy violation present in your app or broader app catalog. Developers are responsible for addressing any policy issue and conducting extra due diligence to ensure that the remainder of their app is fully policy compliant. Failure to address policy violations in all of your apps may result in additional enforcement actions.

Repeated or serious violations (such as malware, fraud, and apps that may cause user or device harm) of these policies or the Developer Distribution Agreement (DDA) will result in termination of individual or related Google Play Developer accounts.

 

Enforcement Actions 

Different enforcement actions can impact your app in different ways.  The following section describes the various actions Google Play may take, and the impact to your app and / or your Google Play Developer account.  This information is also explained in this video.  

 

Rejection

  • A new app or app update submitted for review will not be made available on Google Play. 
  • If an update to an existing app was rejected, the app version published prior to the update will remain available on Google Play.
  • Rejections don’t impact your access to a rejected app’s existing user installs, statistics, and ratings. 
  • Rejections don’t impact the standing of your Google Play Developer account.

Note: Do not attempt to resubmit a rejected app until you’ve fixed all the policy violations.

 

Removal

  • The app, along with any previous versions of that app, are removed from Google Play and will no longer be available for users to download.
  • Because the app is removed, users will not be able to see  the app’s Store listing, user installs, statistics, and ratings. This information will be restored once you submit a policy-compliant update for the removed app.
  • Users may not be able to make any in-app purchases, or utilize any in-app billing features in the app until a policy-compliant version is approved by Google Play.
  • Removals don’t immediately impact the standing of your Google Play Developer account, but multiple removals may result in a suspension.

Note: Don't attempt to republish a removed app until you’ve fixed all policy violation.

 

Suspension

  • The app, along with any previous versions of that app, are removed from Google Play and will no longer be available for users to download. 
  • Suspension can occur as the result of egregious or multiple policy violations, as well as repeated app rejections or removals.
  • Because the app is suspended, users will not be able to see the app’s Store listing, existing user installs, statistics, and ratings.  This information will be restored once you submit a policy-compliant update.
  • You can no longer use a suspended app’s APK or app bundle. 
  • Users will not be able to make any in-app purchases, or utilize any in-app billing features in the app until a policy-compliant version is approved by Google Play.
  • Suspensions count as strikes against the good standing of your Google Play Developer account.  Multiple strikes can result in the termination of individual and related Google Play Developer accounts. 

Note: Don't attempt to republish a suspended app unless Google Play has explained that you may do so.

 

Limited Visibility

  • Your app’s discoverability on Google Play is restricted. Your app will remain available on Google Play and  can be accessed by users with a direct link to the app’s Play store listing. 
  • Having your app placed in a Limited Visibility state doesn’t impact the standing of your Google Play Developer account. 
  • Having your app placed in a Limited Visibility state doesn’t impact users’ ability to see the app’s existing Store listing, user installs, statistics, and ratings.

 

Account Termination

  • When your developer account is terminated, all apps in your catalog will be removed from Google Play and you will no longer be able to publish new apps. This also means that any related Google Play developer accounts will also be permanently suspended. 
  • Multiple suspensions or suspensions for egregious policy violations may also result in the termination of your Play Console account.
  • Because the apps within the terminated account are removed, users will not be able to see the apps’ Store listing, existing user installs, statistics, and ratings.

Note: Any new account that you try to open will be terminated as well (without a refund of the developer registration fee), so please do not attempt to register for a new Play Console account while one of your other accounts are terminated. 

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