28 July 2021:

Upcoming new policies

  • Effective 1 September 2021:
    • We're offering a Developer Preview of app set ID for essential use cases such as analytics or fraud prevention. App set ID cannot be used for Ad Personalisation or ads measurement.
    • We’re adding new restrictions in our Families policy requirements on identifiers used in apps that target children. Developers need to comply by 1 September 2021 except for ad ID changes. For ad ID, developers have until 1 April 2022 to comply.
    • We’re adding a new section in our Enforcement policy to close inactive or abandoned developer accounts after one year of dormancy and additional factors.
  • Effective 15 October 2021: 
  • Effective 28 October 2021: 
    • We’re updating our user data policy to prohibit linking persistent device identifiers to personal and sensitive user data or resettable device identifiers unless for pre-approved use cases.
  • Effective 1 April 2022: 
    • We’re adding a new data safety section to the user data policy where developers must provide accurate information related to personal or sensitive user data that their apps collect, use or share. All apps must also post a privacy policy in the Google Play Console and within the app itself.

Policy updates

  • Effective 1 September 2021: 
    • We’re updating the inappropriate content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships (i.e. sugar dating). 
  • Effective 15 September 2021: 
    • We’re updating the Financial services policy to clarify the definition of the total cost of the loan and require that all personal loan apps are properly tagged under the Finance category. We are also adding new requirements for personal loan apps in India and Indonesia. 
  • Effective 29 September 2021: 
  • Effective 4 October 2021: 
    • We’re updating our Ads policy to indicate changes in the usage of Android advertising ID. When a user deletes the Android advertising ID on a newer device, the advertising identifier will be removed and replaced with a string of zeros. 

New examples and clarifications

Additionally, we’ve added new examples and clarifications to some of our policies. Please note that these aren’t new policies and we aren’t changing our enforcement standards and practices as a result of these updates.

  • We’re updating our App promotion policy with additional examples of prohibited ads/promotional tactics for encouraging app downloads.
  • We’re clarifying and consolidating guidance on providing required app information, such as login credentials for apps with login walls, to us via the Play Console. 
  • We’re adding a link to an updated Help Centre article which will provide further policy clarifications for news apps.


31 March 2021:

Policy updates and clarifications

  • We're updating the All files access permission policy for apps that target Android 11+ and need to access external storage so that users have more access control over their device storage.
  • We're adding regional updates for real money gambling countries, and are adding clarifications to the gamified loyalty programme policy requirements.
  • We’re updating the sexual content and profanity policy with additional examples of prohibited apps.

Additionally, we’ve added new clarifications and examples to some of our policies. Please note that these aren’t new policies and we aren’t changing our enforcement standards and practices as a result of these updates. 

  • We’re updating the Families policy requirements with additional clarity on app functionality. 
  • We’re clarifying the News policy as it relates to user-generated content apps, contact information and use of advertising.
  • We’re reiterating our definition of malware and clarifying the definition of stalkerware. 
  • We’ve clarified an example of common violations in the misleading claims policy.
  • We’ve added a Help Centre link to our payments policy that contains additional information about Google Play’s billing system and answers to frequently asked questions about the payments policy.
  • We’ve clarified the personal and sensitive information policy.
  • We've clarified requirements for COVID-19 status apps.
  • We’ve added an example of a common ads violation to the families ads and monetisation policy.

Upcoming new policy

  • The new package visibility policy introduces an approval process for the new QUERY_ALL_PACKAGES permission which controls access to the inventory of installed apps on a device. Developers will have 60 days to comply with changes.
28 January 2021:

We’re updating our Real-Money Gambling, Games, and Contests policy so more developers around the world can build sustainable businesses, and in a way that helps keep consumers safe. Here's a summary of all the changes:

  • We’re expanding the number of countries in which developers can publish licensed real money gambling apps to include: Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the United States (in addition to the existing permitted countries: Brazil, Ireland, France, and the United Kingdom).
  • We’re introducing new requirements for gamified loyalty programs.
  • We’re also updating various portions of the policy with additional examples to provide further clarification.
11 November 2020
  • We’re adding information regarding the acceptable use of SMS and call log data for business CRM apps and default handlers. If you want to make changes to your apps in accordance with these revised guidelines, you can do so starting today. [Current policyUpcoming policy – effective 16 December 2020]
  • We’re updating our policy coverage section with additional clarity on apps that may pose a high risk of abuse. [Current policyUpcoming policy – effective 16 December 2020]
  • We're updating our user data policy to align with changes to the Google Play Developer Distribution Agreement to reflect our reliance on standard contractual clauses to transfer personal data from the European Economic Area or the UK to the US as of July 2020. [Current policy | Upcoming policy – effective 16 December 2020]
Additionally, we’ve added new clarifications and examples to some of our policies. 

As a reminder, if your app accesses location in the background, you can now submit your app for feedback by completing the Location Permissions declaration form in the Play Console.

28 September 2020:

We’re updating our payments policy to clarify when Google Play’s billing system should be used for in-app purchases. This clarification is important to increase user protections across Play-distributed apps and makes the policy easier to understand. 

Any existing app that is currently using an alternative billing system will need to remove it to comply with this update. For those apps, we are offering an extended grace period until 30 September 2021 to make any required changes. New apps submitted after 20 January 2021 will need to be in compliance. To view additional information about this update, please visit our Help Centre.


September 16, 2020: 

  • Effective date: 21 October 2020. We’re updating our Misrepresentation policy to clarify that developers and apps taking part in coordinated activity that misrepresents or conceals the origin of an app or content are a violation of Google Play policy.  
  • Effective date: 21 October 2020. We’re updating our gambling apps policy to allow a government-published real money gambling app in Brazil. 

In addition, we’re correcting a typo in our stalkerware policy. All apps will have until 1 October 2020 to comply with this correction. 


8 July 2020:

We’ve introduced new policies and policy updates that need your attention. All new and existing apps will receive a grace period of at least 30 days from the issuance of this notification (unless otherwise stated) to comply with these changes. Here’s a summary of all the changes:

  • We've introduced new requirements for apps requesting broad access to device storage, including an appropriate access and declaration review process for R-targeted apps.
  • We’ve launched a News policy to highlight requirements for News apps published on Google Play. Visit the Help Centre for more detailed information on this policy and future developer requirements. 
  • We’ve updated our User-generated content (UGC) policy to require in-app reporting of AR anchoring on sensitive locations. 
  • We’ve updated our Families ads and monetisation policy to clarify prohibited spammy and manipulative ads and monetisation practices. 

We’ve also updated several policies (including inappropriate content, gambling, mobile unwanted software and ad fraud including impression fraud) with clearer language and additional examples. Please note that these aren’t new policies and we aren’t changing our enforcement standards and practices as a result of these updates. You can review these changes here. We encourage you to review these policy updates carefully in case any of your apps are impacted.


April 2020: 

Enforcement timelines Any new apps or app updates published after 16 April 2020 will immediately be subject to the latest version of the Developer Programme Policies. Apps available on Google Play as of 16 April 2020 will have 30 days from this date to come into compliance to prevent removal, unless otherwise noted.

Various updates as outlined below:

  • We've updated our deceptive behaviour policies to emphasise functionally deceptive apps and our requirement to provide accurate disclosures and metadata.
  • We've updated our malicious behavior policies to introduce a user notification requirement prior to apps beginning large resource file downloads.
  • We've introduced a manipulated media policy for apps that spread or created altered media.
  • We've updated our malware policy. Visit the Google Play Protect site for additional information about enforcement and reporting malware.
  • We've updated our subscriptions policy to ensure transparent communication of subscription offers and responsible implementation of monetisation tools and services.
    • Any new apps or app updates published after this notification will immediately be subject to the latest version of the Developer Programme Policies. Apps currently on Google Play will have 60 days to come into compliance
  • We've rebranded the ad network certification programme to families ads programme.
  • We've updated our Families policy to include disclosure of collection of personal and sensitive information from children.
  • We've updated our Families policy to provide further clarification on the use of Bluetooth.
  • We've updated our Families ads and monetisation policy to prohibit spammy and manipulative ads and monetisation practices.
  • We've updated our location policy to promote transparency and limit access to location data, especially in the background.
    • Because compliance with this location policy may require substantial changes to your app, affected developers will have an extended timeline to make any necessary updates. To view timelines and other updates, please visit our Help Centre.

November 2019: Various updates as outlined below:

  • We've clarified our misleading claims policy to highlight the prohibition of any disinformation or deception around medical, health-related and government services apps.
  • We've updated our metadata policy to ensure developers create better descriptions and titles that accurately represent their app.
  • We've updated our ad network certification policy to provide further clarification on ad SDK requirements.
  • We've updated our  monetisation and ads policy on in-app virtual currencies.
  • We've updated our spam and minimum functionality policies to set higher quality standards for applications on Google Play.

August 2019: Various updates as outlined below:

  • We've updated our device and network abuse policy with an additional example addressing apps that facilitate proxy services to third parties.
  • We've expanded our financial services policy to protect users from deceptive and exploitative personal loan terms.
  • We've clarified our misleading claims policy with an additional example regarding demonstrably deceptive content that may interfere with voting processes.

May 2019: Various updates as outlined below:

  • We've introduced a new Families policy and updated our Designed for Families programme policy.
  • We've introduced a new ad network certification policy for apps that serve ads to children.
  • We've updated our inappropriate content policies to clarify our existing sexual content and hate speech policies and introduce new policies on marijuana, tobacco and alcohol.
  • We've updated our payments policy to introduce a requirement to disclose odds for lootboxes.
  • We have updated our gambling policy with additional examples.
  • We've clarified our user-generated content policy to explicitly prohibit monetisation features that encourage objectionable behaviour by users.
  • We've updated our minimum functionality policy to ensure that apps on our platform are designed in a stable, engaging and responsive way that satisfies all functionality requirements.
  • We've updated our intellectual property policy to make clear the prohibition of the sale or promotion for sale of counterfeit goods within an app.

January 2019: Various updates as outlined below:

October 2018: Various updates as outlined below:

  • We've clarified our malicious behaviour policy prohibiting surveillance and commercial spyware apps.
  • We've clarified our Designed for Families programme requirements and primarily Child-directed Declaration guidelines to prohibit misrepresentation of the participating apps and their target age group.
  • We've updated our user data and permissions policies for more clarity and coverage; including the restriction of call log and SMS permission usage.
  • We are also removing user information available on the Contacts Provider; to learn more click here.
  • We've updated our enforcement section to explain the extent of our policy coverage, including the actions that we may take on apps that violate our policies.

July 2018: various updates as outlined below:

  • We've clarified our child endangerment policy to emphasise the prohibition of adult themes in apps that appeal to children.
  • We’ve introduced a new policy that prohibits any sale of dangerous products, including firearms, explosives, etc. Our violence policy has also been updated accordingly.
  • We've introduced a new policy on cryptocurrency mining in our financial instruments section.
  • We've clarified our spam policies to explicitly prohibit repetitive content on our platform. We also don’t allow apps whose primary purpose is to serve ads.
  • We've introduced a new policy on misrepresentation in our privacy, security and deception policy section.

April 2018: Various updates as outlined below:

November 2017: Various updates as outlined below:

October 2017: Various updates as outlined below:

  • We’ve more clearly defined the geographical restrictions for our gambling policy.
  • We’ve provided clarity on baseline functionality that must be present for apps on Google Play.
  • We’ve identified certain guide app behaviour that will preclude publication on Google Play.
  • We’ve taken additional steps to protect users by limiting how and when developers can make permission requests.

August 2017: Various updates as outlined below:

  • We’ve introduced new policies on gambling apps, which are currently permitted only in the UK, Ireland and France.
  • We’ve clarified our user data policy to provide detailed guidance on prominent disclosure.
  • We’re now hosting Android Instant Apps policies in a new category dedicated to other Android programmes.
  • We’re now hosting content rating guidelines under our Store Listing and promotion category.

June 2017: Various updates as outlined below:

  • We have introduced new guidelines on data protection as required by the EU-US Privacy Shield.

May 2017: Various updates as outlined below:

April 2017: Various updates as outlined below:

  • We’ve clarified the programme requirements for Designed for Families and added eligibility criteria for augmented reality and virtual reality apps.
  • We’ve introduced a Child-directed Declaration policy that requires developers to declare whether their app is primarily child-directed in the Play Console.
October 2016: Updated the example section in the metadata policy for clarity.

July 2016: Various updates as outlined below:

  • Addition of a Google Play Families programme policy tile to the Policy centre.
  • We’ve clarified our privacy and security policies to help developers better determine when privacy disclosure is required, and where such disclosure should be available to users.
  • We've updated our restricted content policies to further clarify our stance on sexually explicit services.
  • We’ve updated our gambling ad policies to share the requirements to which a developer must adhere when displaying gambling ads in Play.
  • We’re introducing a user-generated content policy that outlines minimum safety feature requirements.
  • We’ve added examples to both the deceptive behaviour and violence policies, to clarify disallowed behaviour or content.
May 2016: Updated the payments section with information about Android Pay.

March 2016: Various updates as outlined below:

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre