Publish private apps

Note: If Google is your EMM provider, you can publish private apps from the Admin console. If you use a third-party EMM provider, you may be able to publish private apps from your EMM console. For more information, contact your EMM provider.  

To publish private apps from the Play Console, you need to register for a Google Play Developer account. The account gives you the correct administrator privileges to upload and publish private apps to managed Google Play. You then use your EMM console to distribute these apps to users.

For private apps, you have to specify settings so that they're only available to users in your organisation and make them easy to find. You also have to specify certain settings if you're hosting the app, rather than Google.

Register as a developer

To publish any private or public app, you must register as a Developer.

  1. Sign in to the Google Account that will act as the account owner for your developer account.
  2. Go to the Play Console to begin registration.
  3. Tick the agreement box to accept the Developer Distribution Agreement. If your account has previously violated this agreement, you can't register as a Google Play developer.
  4. Click Continue to payment.
  5. Pay the registration fee and click Accept and continue.
  6. Enter your Developer account details, including a Developer name which is the name that is displayed in Google Play.

It can take up to 48 hours for your Google Play Developer registration to be processed.

Publish to your own organisation
  1. Open thePlay Console.
  2. Go to All apps and click Create app.
  3. Select a default language and add a title for the app.
    The name should be exactly how you want it to appear in managed Google Play.
  4. Go to Release > Setup > Advanced settings.
  5. Select the Managed Google Play tab.
  6. In Organisations, click Add organisation.
  7. For each organisation to which you want to publish the app, enter the organisation ID and a name and click Add. You can enter up to 1,000 organisations per app.
  8. Click Save changes.
  9. When you're ready to publish your app, create and roll out a production release. After your app is published, you can create new releases or set up a staged roll-out.

After it's published, your app will be available for distribution via your EMM console within a few hours.

If the developer account that you used to publish your private app is also an Administrator account for your organisation, then the app will automatically be approved for your organisation. If you target additional organisations of which you're not the administrator, the administrators of these organisations will need to approve the private app manually.


Allow third-party developer publishing

If you use third-party developers (such as an agency or software development house) to create customised private apps for your organisation, you need to send them your organisation ID so that they can publish apps to your organisation.

To get your organisation ID:

  1. Sign in to the managed Google Play Store.
  2. Click Admin settings.
  3. Copy your organisation ID string from the organisation information box and send it to your developer.

Note: Third-party developers may be able to publish private apps directly from their development tools. For more information, see Publish private apps for your enterprise customers.

To publish a private app within a client's organisation (as a third-party developer):

If you’re an agency developer who wants to manage the publishing flow on behalf of your client, or if you’ve built an app for multiple organisation clients and don't want the app to appear in the public Play Store, you can use your clients’ organisation IDs to publish these apps directly to your client's organisations.

  1. Sign in to the Play Console.
  2. Use the organisation ID provided by your client to publish the private app to your client's organisation.
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