Add preview assets to showcase your app

By adding preview assets that showcase your app's features and functionality on its store listing page, you can help your app attract new users on Google Play.

Feature graphic, screenshots, short description, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

Manage preview assets

Before adding preview assets to your app’s store listing, note:

  • Assets are shown on your store listing across all test tracks after you add them to your store listing.
  • You can uncheck the "External marketing” box on your app's Store settings page (Grow > Store presence > Store settings) to restrict the promotion of your app across Google-owned properties.

You can manage your app’s preview assets on the Main store listing page (Grow > Store presence > Main store listing) in Play Console. You can upload images and add a preview video in the “Graphics” section.

Preview asset usage and content guidelines

Different preview assets have different requirements and will be shown on different surfaces. Please read the content below to understand how your assets will be used, and what you need to keep in mind when adding assets to your Google Play store listing.

Content guidelines: Requirements and recommendations

  • “Requirements” listed on this page are mandatory; failure to meet requirements may result in removal or suspension from Google Play.
  • Guidelines listed under "Highly recommended" on this page can help make your app or game more eligible for recommendation and promotion throughout Google Play. Failure to comply with these guidelines will not impact your store listing page, but may result in changes to how your preview assets appear on Google Play or limit promotional opportunities.
  • All content must comply with our Developer Program Policies.

Preview asset usage

App icon

You must provide an app icon to publish your store listing. The app icon does not replace your app's launcher icon but should be a higher-fidelity, higher-resolution version that follows Google Play's icon design specifications.

Usage

Your app icon is used in various locations on Google Play, including your store listing, search results, and top charts.

Content guidelines

Requirements

Short description

You must  provide a short description to publish your store listing. Your short description is a quick synopsis meant to spark user interest by outlining your app or game’s key value.

Usage

Your short description is the first text users see when looking at your app's detail page on the Play Store app and can be expanded by users to view your app's full description.

Your short description can appear in locations beyond your store listing, so any user should be able to use it to quickly understand the core purpose of your app or game.

Content guidelines

Requirements

  • 80 character limit

Highly recommended

  • Summarize the core function or purpose of your app or game in simple and concise language, highlighting any aspects that make it unique. 
    • For apps, unique aspects could be differentiating features, functionalities, content, and benefits
    • For games, unique aspects could be gameplay, mechanics, player modes, social features, IP, theme and setting, story, and connectivity (such as offline/online).
    • Avoid slang or jargon, unless it is a language that would come naturally to your target users.
  • Avoid duplication and redundancy of messaging across your short description, screenshots, feature graphics, or developer video. Keep in mind that these assets may be shown side by side.
  • Reflect the latest state of your app or game. 
    • Avoid time-sensitive copy that can become outdated quickly to reduce the need to update.
  • Do not use language that is not related to the function or purpose of your app, including: 
    • Language that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information, for example, “Best," “#1,” “Top,” “New,” “Discount,” “Sale,” or “Million Downloads.”
    • Call-to-actions, for example, “download now,” “install now,” “play now,” or “try now.”
    • Unnecessary keywords in an attempt to improve search results; it will not impact ranking and provides a bad user experience.
  • Localize your description as appropriate for different markets and languages.
  • Ensure your short description is correctly formatted:
    • Only use periods at the end of sentences if your short description contains multiple sentences.
    • Use spaces if needed between words, periods (.), commas (,) and special characters (for example, &).
    • Do not include special characters, line breaks, emojis, emoticons, repeated punctuation (for example, ?, !!, ?!, !?!, <>, \\, --,***, +_+, …, ((, !!, $%^, ~&~, ~~~), or symbols (for example, ★ or ☆).
      • Only standard characters as used in the spelling, grammar, and idiom of your language are allowed (for example, ¿, æ, Ø, or ¡ ).
      • If applicable, exceptions are allowed for Copyright (©), Registered Trademark (®), and Trademark (™) reasons.
    • Do not use capitalization for emphasis:
      • Capitalize as is standard for the language you’re writing in.
      • Acronyms can be written in capitals.
      • Only capitalize your app name if your Google Play listing app name is also capitalized.
Feature graphic

You must provide a feature graphic to publish your store listing. Your feature graphic is a powerful tool to convey app or game experiences and attract new users.

Usage

Your feature graphic is displayed in various places on Google Play, including:

  • As a cover image for your preview video, if present.
  • For apps, we show a collection of apps in a large format with your feature graphic, including ads.
  • For games, we show groups of recommended games in a large format featuring preview videos and screenshots, where we show your feature graphic.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

Highly recommended

  • Use graphics that convey app or game experiences, and highlight the core value proposition, relevant context, or story-telling elements if needed.
    • Do not use prominent branding that is similar to your app icon, as this will cause duplications when shown in context with your app icon. Optimize for branding elements that serve as an extension of your app icon.
    • Avoid overloading the graphic with fine details. These will not be visible on many phone screens.
  • Place content to prioritize key elements and avoid cutoff zones.
    • Keep prominent visuals and the focal point towards the center of the graphic:

    • Avoid placing key elements (for example, brand logo, app name, primary slogan, and main UI)  in the cutoff zones (the red areas in the example below), it may be cut off depending on the UI format.

    • Some formats may use additional UI overlays. Failure to comply with the focal point and cutoff zones may result in ineligibility to appear in these formats.
    • Restrict background elements to the edges of the graphic.
  • Consider using more vibrant colors in your graphics to build interest and excitement, and avoid using pure white or dark gray. These colors can blend in with the Play Store background.
    • Use a similar or complementary color theme and style in the feature graphic, app icon, and in the app itself, so users can immediately associate them with your app and brand.
    • Avoid using pure white, black, or dark gray as these colors can easily blend in with Google Play’s background.
  • Localize your graphic and branding text as appropriate for different markets and languages.
  • Avoid any content that reflects or suggests Google Play performance, ranking, user testimonials, accolades or awards, or price and promotional information. For example, do not use words like “Best,” “#1,” “Top,” “New,” “Free,” “Discount,” “Sale,” or “Million Downloads.”
  • Avoid time-sensitive content that can become outdated quickly to reduce the need to update.
    • Time-bound content (like holiday-specific updates) should be swapped in and out in a timely manner.
  • Avoid inappropriate or repetitive image elements, such as:
    • Third-party trademarked characters or logos without proper permission.
    • Device imagery (as this can become obsolete quickly or alienate some users).
    • Google Play or any other store’s badge or icon.
Screenshots

Use screenshots to convey capabilities, the look and feel, and the experience of your app to potential users for better app discovery. You can add up to 8 screenshots for each supported device type. Supported device types include phones, tablets (7-inch and 10-inch), Android TVs, and Wear OS watches.

To upload screenshots for different device types, under Graphics scroll to your device-specific section:

  • Tablet: To optimize your store listing for tablets, review the Tablet App Quality Checklist.
  • Wear OS: If you’re distributing an app to Wear OS devices, you’ll need to add at least one watch screenshot. Here are the requirements to follow when adding Wear OS screenshots:
    • Upload screenshots with a minimum size of 384 x 384 pixels, and with a 1:1 aspect ratio.
    • Provide screenshots showing only your app interface. Screenshots must demonstrate the actual in-app or in-game experience, focusing on the core features and content so users can anticipate what the app or game experience will be like.
    • Don’t frame your screenshots in a Wear OS hardware device.
    • Don’t include additional text, graphics, or backgrounds in your Wear OS screenshots that are not a part of your app's interface.
    • Don’t include transparent backgrounds or masking.
  • Android TV: If you distribute an app to Android TV devices, you need to add at least one Android TV screenshot before you can publish your app.
    • An Android TV banner image is also required.
    • TV screenshots will only be displayed on Android TV devices.

Usage

Screenshots may be displayed throughout Google Play, for instance in search or on the homepage, in addition to your store listing on Google Play. When Google Play displays both your preview video and screenshots together, for example on your store listing page, and if your preview video is available then your screenshots will be shown after the preview video, followed left-to-right by the screenshots best suited for the device the user is browsing on.

Content guidelines

Requirements

To publish your store listing, you must provide a minimum of two screenshots across form factors that meet the following requirements:

  • JPEG or 24-bit PNG (no alpha)
  • Minimum dimension: 320px
  • Maximum dimension: 3840px 
    • The maximum dimension of your screenshot can't be more than twice as long as the minimum dimension.
  • A minimum of four screenshots is required for both apps and games.

Highly recommended

  • Some sections of Google Play show groups of recommended apps and games in a large format using screenshots. To be eligible for recommendations in formats that use screenshots, the following guidelines are a requirement:
    • For apps, you must provide at least four screenshots with minimum 1080px resolution. These should be 16:9 for landscape (minimum 1920x1080px) screenshots and 9:16 for portrait screenshots (minimum 1080x1920px).
    • For games you must provide at least three 16:9 landscape screenshots (minimum 1920x1080px) or three 9:16 portrait screenshots (minimum 1080x1920px). Make sure that these screenshots depict the in-game experience so users can get a sense of what the gameplay will be like if they download and play
  • Screenshots must demonstrate the actual in-app or in-game experience, focusing on the core features and content so users can anticipate what the app or game experience will be like.
    • Use captured footage of the app or game itself. Do not include people interacting with the device (for example, fingers tapping on the device), unless the core gameplay or app usage is off-device.
  • Stylized screenshots that break UI across multiple uploaded images are allowed, but prioritize UI in the first three screenshots as much as possible.

 

  • Add taglines only if necessary to convey the key characteristics of the app or game. Taglines should not take up more than 20% of the image.
    • Do not include any content that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information.  For example, do not use words like “Best,” “#1,” “Top,” “New,” “Discount,” “Sale,” or “Million Downloads.” 
    • Avoid adding any form of call-to-action, for example, "Download now," "Install now," "Play now," or "Try now."
    • Avoid overloading the screenshot with text in small font sizes or backgrounds that compete with the text. These will not be visible on many phone screens.
  • Avoid time-sensitive tagline or content that can become outdated quickly to reduce the need to update.
    • Time-bound content (like holiday-specific updates) should be swapped in and out in a timely manner.
  • Localize your graphic and branding text as appropriate for different markets and languages.
    • In-game UI does not need to be localized per market, but any additional taglines or text overlays should be localized.
  • Edit excess elements in the notification bar before submitting. Do not show service providers or notifications. The battery, WiFi, and cell service logos should be full.

 

  • Use high-quality images with the proper aspect ratio.
    • Do not include screenshots that are blurry, distorted, or pixelated in a way that is not an intentional aspect of your brand. 
    • Do not include images that are stretched or compressed.
    • Rotate screenshots appropriately. Do not upload images upside down, sideways, or otherwise skewed.
  • Avoid inappropriate or repetitive image elements, such as:
    • Third-party trademarked characters or logos without proper permission. 
    • Device imagery (as this can become obsolete quickly or alienate some users). 
    • Google Play or any other store’s badge or icon. 
Preview video

A preview video is effective to show the capabilities, look and feel, and experience of your app to potential users for better app discovery and decision making. It is not required, but we highly recommend providing a preview video for games particularly. Your game requires a preview video to be shown in certain parts of Google Play.

You can add one preview video to your store listing by entering a YouTube URL in the "preview video" field.

  • Use a video's YouTube URL, not a YouTube playlist or channel URL.
  • Do not add extra parameters like timecodes in the YouTube URL. 
  • Use a video’s full YouTube video link instead of a shortened link.
    • Use: https://www.youtube.com/watch?v=yourvideoid
    • Don't use: https://youtu.be/yourvideoid
  • Provide a localized video tailored for users in different markets around the world.

Asset usage

Your preview video is displayed before your screenshots on your app’s store listing on Google Play. Users can watch your preview video by tapping on the play button that overlays on your feature graphic.

In addition, the following may apply to how your preview video can appear on Google Play:

  • Your preview video may also be displayed on both home and search page.
  • Your preview video may autoplay inline with muted audio up to 30 seconds depending on the user device, setting, network connection, and surface area. Whenever your video does not autoplay, a play button is overlaid on your feature graphic.
  • For games, some sections of Google Play show groups of recommended games in a large format using preview videos.

Content guidelines

Requirements

  • Disable ads for your video to be shown on Google Play. When users browse Google Play, we want them to see a video about your app, not someone else’s ad, as this can be confusing for users. To disable ads, you’ll need to:
    • Turn off monetization in your video, or
    • Upload a different video without monetization claims and update the URL in Play Console.
      Important: If your video uses copyrighted content, turning off monetization for your video may not be enough to prevent ads. In that case, you will need to use a different video (without copyrighted content that has monetization claims).
  • Set your video’s privacy setting to public or unlisted. Do not set it to private.
  • Do not use an age-restricted video.
  • Make sure that your video is embeddable on Google Play.

Highly recommended

  • Your video should set the right expectations and demonstrate the value of your app or game over similar titles. 
    • Show the actual in-app or in-game experience, focusing on the core features and content as early as possible within the first 10 seconds of the video.
    • Aim for at least 80% of the video to be representative of the user experience. 
      • Limit title screens, logos, cutscenes, or other pre-rendered or promotional content. 
      • When using pre-rendered footage, cutscenes and graphical assets should be accessory to and supportive of the actual in-game experience.
    • Keep your videos short and concise because only the first 30 seconds autoplays. Users can continue watching the full video by tapping it but we recommend keeping your video short.
    • Do not include people interacting with the device (for example, fingers tapping on the device), unless the core gameplay or app usage is off-device.
    • Make sure that your video is of high production quality with a high level of polish. Your video does not need to be professionally made, but the pacing, visual effects, sound effects/music, transitions and text overlays should be smooth and work seamlessly together.
  • Create a video in landscape orientation rather than a portrait orientation, as your video will show in a landscape video player. 
    • Even if your app or game is in portrait orientation, create a landscape video that is zoomed in to the app or game experience.
    • Do not leave black bars on either side of a portrait video. 
  • Consider using copy to give the user context if the video is muted (for example, when autoplayed). When using copy:
    • Do not include any content that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or price and promotional information. For example, do not use words like “Best,” “#1,” “Top,” “New,” “Discount,” “Sale,” or “Million Downloads.” Awards from Google Play such as “Best Of” are allowed to be displayed.
    • Do not use call-to-actions, for example, "Download now," "Install now," "Play now," or "Try now."
    • Make sure that the text is legible by using readable fonts, proper font size, and displaying the text long enough for the user to read it.
  • Avoid time-sensitive content or taglines that can become outdated quickly to reduce the need to update. 
    • Time-bound content (like holiday-specific updates) should be swapped in and out in a timely manner.
  • Properly localize the video including the UI, taglines, and audio.
TV banner

A banner asset is required to publish an Android TV-enabled app. When you're creating a banner asset, think of it like your app’s icon on Android TV.

Note: Your app's banner asset will only be displayed on Android TV devices.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1280px by 720px
360-degree stereoscopic image

To publish a Daydream-enabled app, you'll need to add a 360-degree stereoscopic image to your Store Listing page.

When you're creating a 360-degree stereoscopic image, think of it like your app's background image within the Play Store on a Daydream device.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 4096px by 4096px
  • Stereo 360°
  • Maximum file size: 15MB

 

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