Publish your app

Due to adjusted work schedules at this time, you may experience longer than usual review times for your app.

In order to help ensure we are providing users with accurate and timely information relating to COVID-19, we are currently prioritizing the review and publication of apps published, commissioned, or authorized by official government entities and public health organizations. Any apps referencing COVID-19, or related terms, must meet these requirements.

Whether you're publishing an app for the first time or making an update, your app’s publishing status helps you understand its availability on Google Play.

You can see your app's latest publishing status under the title and package name when you select the app in the Play Console.

Note: For certain developer accounts, we’ll take more time to thoroughly review your app to help better protect users. This may result in review times of up to seven days or longer in exceptional cases. You’ll receive a notification on your app's Dashboard about how long this should take.  

Publishing status

There are three types of publishing status:

  • App status: Helps you understand your app’s availability on Google Play, and who it’s available to (such as testers, all Google Play users, etc.).
  • Update status: Helps you understand the availability of your latest update – an update is a set of one or more changes that you've made to your app.
  • Item status: Helps you understand the availability of a specific part of an update, such as a particular release, a content rating, or a store listing experiment.

Every possible status for apps, updates, and items is described below.

App status
Status Description
Draft Your app has no presence on Google Play (because you haven’t published it yet).

Internal testing

Your app is available to internal testers via URL only – it’s not discoverable on Google Play.
Closed testing Your app is discoverable on Google Play but only selected testers can install and use it.
Open testing

Your app is discoverable on Google Play and any user can become a tester. You can set a limit on the number of testers.

Pre-registration Your app is available for users to pre-register on Google Play. When you launch, customers who have pre-registered will receive a notification to download the app.
Production Your app is available for download to Google Play users in your chosen countries/regions.
Unpublished You’ve chosen to unpublish to your app from Google Play. It’s discoverable on Google Play for existing users only. Updates are only available for existing users.
Removed by Google Google has removed your app indefinitely – it’s not discoverable on Google Play and you need to submit a policy-compliant update to reinstate it.
Suspended by Google Google has removed your app indefinitely – it’s not discoverable on Google Play and you need to successfully submit an appeal to reinstate it.
Update status
Type Description
No pending changes Your app has no changes available to submit.
In review We’re reviewing your update.
Update rejected One or more of the changes in your update is not compliant with Google Play policy or the Developer Distribution Agreement. You can fix the issue and resubmit, or you can submit an appeal.
App rejected

One or more of the changes in your update is not compliant with Google Play policy or the Developer Distribution Agreement. You can fix the issue and resubmit, or you can submit an appeal.

Note: The difference between this state and Update rejected is that App rejected only applies to apps in Draft that you’re attempting to publish for the first time.

Previous This is a valid update that you made in the past. This helps you to understand and keep a record of what you submitted in the past, which can be helpful if you’re using managed publishing.
Item status
Status Description
Draft This item has never been submitted for review.
In review This item is part of an update that we’re reviewing.

Update rejected

App rejected (in case of going from Draft to Published)

This item is part of an update that is not compliant with Google Play policy or the Developer Distribution Agreement. You can fix the issue and resubmit, or you can submit an appeal.

Note: The difference between Update rejected and this state is that App rejected only applies to apps in Draft that you’re attempting to publish.
App rejected

This item is part of an update that is not compliant with Google Play policy or the Developer Distribution Agreement. You can fix the issue and resubmit, or you can submit an appeal.

Note: The difference between this state and Update rejected is that App rejected only applies to apps in Draft that you’re attempting to publish

Available The most recent version of this item that was available on your app on Google Play.
Previous This is a valid item that you submitted in the past, but was superseded by a newer version or made obsolete in a subsequent submission.

Publish a draft app

When you're ready to publish a draft app, you'll need to roll out a release. At the end of the release process, clicking Release will also publish your app.

Problems publishing a draft app?

If you see the heading "Errors summary" at the top of your app release’s review summary page, click Show more to view the details. When available, you can also view the recommended or required resolution. You can’t publish your app until errors have been resolved. If you only have warnings, minor issues, or a combination of the two, then you can still publish your app, but we recommend addressing them before publishing.

Publish an app update

You can use standard publishing or managed publishing to publish an update to an existing app.

  • Standard publishing: Updates to existing apps are processed and published as soon as possible. By default, your app will use standard publishing. Certain apps may be subject to extended reviews, which may result in review times of up to seven days or longer in exceptional cases. Go to Update or unpublish your app.
  • Managed publishing: Updates to existing apps are processed as usual. After they’ve been approved, you control exactly when the changes are published. Go to Control when app changes are published with managed publishing to learn more.

Important: To publish updates, work with your account owner to decide which of the following permissions you need:

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