Choose a category and tags for your app or game

You can choose a category and add tags to your app or game in Play Console. Categories and tags help users to search for and discover the most relevant apps in the Play Store. Users can view apps by using a browser and the Google Play app.

Deciding what tags to add

You should choose tags that are most obviously relevant to your app. It should be very clear to a user who is unfamiliar with the app and why the tag is relevant based on the store listing or initial in-app experience.

For example, a multiplayer racing game with vintage cars might have the tags "Racing," and "Car racing," because they reflect what the game involves. This game should not have tags like "Stunt driving" (the fact that you could do stunts does not make it a stunt driving game) or tags for related game genres that might attract similar players (such as "Motorcycle racing" or "Truck racing").

We recommend that you only change your app’s tags if you make significant changes to the content or functionality of your app. In which case you should re-evaluate your tags to ensure that the five most relevant tags are selected.

You can also use accessibility tags to signal your app’s compatibility with the various assistive technologies users leverage to engage with their Google devices. Some of the accessibility tags you can use include: 

  • Screen reader-friendly 
  • Visual assistance 
  • Hearing assistance 
  • Learning disability
  • Motor assistance 
  • Accessible communication

Choose a category and add tags

Your app or game can have a maximum of five tags. If your app has more than five relevant tags, we recommend you choose those that are most strongly associated with your app. Below are steps on how to choose a category and add tags to your app:

  1. Open Play Console.
  2. Select an app.
  3. On the left menu, select Grow > Store presence > Store settings.
  4. In the "App category" section, select an application type and category.
  5. In the same section, select Manage tags to start choosing and applying tags.
  6. Select tags under "Suggested tags" to add them. If you think other tags will better reflect your app or game, you can use Search tags, the category filter, or scroll through the list under "Other tags" to find and add them.
  7. Save your changes.

Note: It may take up to 24 hours for changes to reflect on your app's page on Google Play.

Example categories

To see a list of categories for apps and games, select an option below.

Category Examples
Art and Design Sketchbooks, painter tools, art and design tools, coloring books
Auto and Vehicles Auto shopping, auto insurance, auto price comparison, road safety, auto reviews and news
Beauty Makeup tutorials, makeover tools, hair styling, beauty shopping, makeup simulators
Books and Reference Book readers, reference books, textbooks, dictionaries, thesaurus, wikis
Business Document editor/reader, package tracking, remote desktop, email management, job search
Comics Comic players, comic titles
Communications Messaging, chat/IM, dialers, address books, browsers, call management
Dating Matchmaking, courtship, relationship building, meeting new people, finding love
Education Exam preparations, study-aids, vocabulary, educational games, language learning
Entertainment Streaming video, movies, TV, interactive entertainment
Events Concert tickets, sporting event tickets, ticket resales, movie tickets
Finance Banking, payment, ATM finders, financial news, insurance, taxes, portfolio/trading, tip calculators
Food and Drink Recipes, restaurants, food guides, wine tasting and discovery, beverage recipes
Health and Fitness Personal fitness, workout tracking, diet and nutritional tips, health and safety
House and Home House and apartment search, home improvement, interior decoration, mortgages, real estate
Libraries and Demo Software libraries, technical demos
Lifestyle Style guides, wedding and party planning, how-to guides
Maps and Navigation Navigation tools, GPS, mapping, transit tools, public transportation
Medical Drug and clinical references, calculators, handbooks for healthcare providers, medical journals and news
Music and Audio Music services, radios, music players
News and Magazines Newspapers, news aggregators, magazines, blogging
Parenting Pregnancy, infant care and monitoring, childcare
Personalization Wallpapers, live wallpapers, home screen, lock screen, ringtones
Photography Cameras, photo editing tools, photo management, and sharing
Productivity Notepad, to-do list, keyboard, printing, calendar, backup, calculator, conversion
Shopping Online shopping, auctions, coupons, price comparison, grocery lists, product reviews
Social Social networking, check-in
Sports Sports news and commentary, score tracking, fantasy team management, game coverage
Tools Tools for Android devices
Travel and Local Trip booking tools, ride-sharing, taxis, city guides, local business information, trip management tools, tour booking
Video Players and Editors Video players, video editors, media storage
Weather Weather reports

Action, adventure, arcade, board, card, casino, casual, educational, music, puzzle, racing, role playing, simulation, sports, strategy, trivia, word.

Related content

  • Learn more about how you can Create a Google Play store listing in Play Academy.

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