Choose a category and tags for your app or game

Deciding what tags to add

You should choose tags that are most obviously relevant to your app. It should be very clear to a user who is unfamiliar with the app and why the tag is relevant based on the store listing or initial in-app experience.

For example, a multiplayer racing game with vintage cars might have the tags "Racing," and "Car racing," because they reflect what the game involves. This game should not have tags like "Stunt driving" (the fact that you could do stunts does not make it a stunt driving game) or tags for related game genres that might attract similar players (such as "Motorcycle racing" or "Truck racing").

We recommend that you only change your app’s tags if you make significant changes to the content or functionality of your app. In which case you should re-evaluate your tags to ensure that the five most relevant tags are selected.

You can also use accessibility tags to signal your app’s compatibility with the various assistive technologies users leverage to engage with their Google devices. Some of the accessibility tags you can use include: 

• Screen reader-friendly 
• Visual assistance 
• Hearing assistance 
• Learning disability
• Motor assistance 
• Accessible communication

Choose a category and add tags

Your app or game can have a maximum of five tags. If your app has more than five relevant tags, we recommend you choose those that are most strongly associated with your app. Below are steps on how to choose a category and add tags to your app:

1. Open Play Console.
2. Select an app.
3. On the left menu, select Grow users > Store presence > Store settings.
4. In the "App category" section, select an application type and category.
5. In the same section, select Manage tags to start choosing and applying tags.
6. Select tags under "Suggested tags" to add them. If you think other tags will better reflect your app or game, you can use Search tags, the category filter, or scroll through the list under "Other tags" to find and add them.
7. Save your changes.

Notes:

• It may take up to 24 hours for changes to reflect on your app's page on Google Play.
• Applications categorized as games will appear on both Google Play and Google Play Games on PC by default. If your game is paid, you must release it on Google Play Games on PC yourself.

Example categories

To see a list of categories for apps and games, select an option below.

Related content

• Learn more about how you can Create a Google Play store listing in Play Academy.