Set up your app on the app dashboard

Start by providing some information about your app and setting up your Google Play store listing. Providing this information helps us to ensure that your app is safe for its intended users, is compliant with Google Play policies, and satisfies legal requirements.

To learn more on what information you need to provide to prepare your app, see Prepare your app for review.

Select an app category, provide contact details, and set up your store listing.

• Help users discover your app or game by choosing a category and applying tags to your app or game.
• Support your app’s users by providing contact information.
• Create a compelling store listing by adding screenshots and a video that showcase your app.

Test your app with specific groups of testers initially, before opening your testing up to a bigger set of Google Play users. Users can provide constructive feedback that helps you make improvements to your app without it affecting your public rating.

Important: Developers with personal accounts created after November 13, 2023, must meet specific testing requirements before they can access production to release their app on Google Play, or use other features such as pre-registration or open testing. Read this Help Center article to learn more.

Testing tasks include:

• Setting up an internal or closed test.
• Preparing and rolling out a release to the test track.
• Inviting testers via email or Google Groups, and gathering private feedback.
• Setting up an open testing track, and moving on to open testing so that anyone can join your tests on Google Play, and provide feedback without affecting your Google Play rating.

With pre-registration, you can publish your store listing before you launch so that users can register their interest. When you launch, any users who have pre-registered will receive a notification to download your app or the app will be auto-installed.

To learn more on how to make your app or game available, see Build awareness for your apps with pre-registration.

To launch your app on Google Play, you need to roll out a release to its production track.