1. Developers charging for app downloads from Google Play must use Google Play's billing system as the method of payment for those transactions.
  1. Play-distributed apps requiring or accepting payment for access to in-app features or services, including any app functionality, digital content or goods (collectively “in-app purchases”), must use Google Play’s billing system for those transactions unless Section 3, Section 8, or Section 9 applies.

    Examples of app features or services requiring use of Google Play's billing system include, but are not limited to, in-app purchases of:

    • Items (such as virtual currencies, extra lives, additional playtime, add-on items, characters, and avatars);
    • subscription services (such as fitness, game, dating, education, music, video, service upgrades, and other content subscription services);
    • app functionality or content (such as an ad-free version of an app or new features not available in the free version); and
    • cloud software and services (such as data storage services, business productivity software, and financial management software).
  1. Google Play's billing system must not be used in cases where:
    1. payment is primarily:
      • for the purchase or rental of physical goods (such as groceries, clothing, housewares, electronics);
      • for the purchase of physical services (such as transportation services, cleaning services, airfare, gym memberships, food delivery, tickets for live events); or
      • a remittance in respect of a credit card bill or utility bill (such as cable and telecommunications services);
    2. payments include peer-to-peer payments, online auctions, and tax exempt donations;
    3. payment is for content or services that facilitate online gambling, as described in the Gambling Apps section of the Real-Money Gambling, Games, and Contests policy;
    4. payment is in respect of any product category deemed unacceptable under Google’s Payments Center Content Policies.
      Note: In some markets, we offer Google Pay for apps selling physical goods and/or services. For more information, please visit our Google Pay developer page.
  1. Other than the conditions described in Section 3, Section 8, and Section 9, apps may not lead users to a payment method other than Google Play's billing system. This prohibition includes, but is not limited to, leading users to other payment methods via:
    • An app’s listing in Google Play;
    • In-app promotions related to purchasable content;
    • In-app webviews, buttons, links, messaging, advertisements, or other calls to action; and
    • In-app user interface flows, including account creation or sign-up flows, that lead users from an app to a payment method other than Google Play's billing system as part of those flows.
  1. In-app virtual currencies must only be used within the app or game title for which they were purchased.

  1. Developers must clearly and accurately inform users about the terms and pricing of their app or any in-app features or subscriptions offered for purchase. In-app pricing must match the pricing displayed in the user-facing Play billing interface. If your product description on Google Play refers to in-app features that may require a specific or additional charge, your app listing must clearly notify users that payment is required to access those features.

  1. Apps and games offering mechanisms to receive randomized virtual items from a purchase including, but not limited to, “loot boxes” must clearly disclose the odds of receiving those items in advance of, and in close and timely proximity to, that purchase.

  1. Unless the conditions described in Section 3 apply, developers of Play-distributed apps requiring or accepting payment from users in these countries/regions for access to in-app purchases may offer users an alternative billing system within the app alongside Google Play's billing system for those transactions if they successfully complete the billing declaration form for each respective program and agree to the additional terms and program requirements included therein.

  1. Developers of Play-distributed apps may lead users in the European Economic Area (EEA) outside the app, including to promote offers for digital in-app features and services. Developers who lead EEA users outside the app must successfully complete the declaration form for the program and agree to the additional terms and program requirements included therein.

Note: To view timelines and frequently asked questions regarding this policy, please visit our Help Center.

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