Build awareness for your apps with pre-registration

With pre-registration, you can build excitement and awareness for your apps and games in countries that you select before you publish them on Google Play.

After you make an app or game available for pre-registration, users can visit your store listing to learn about and pre-register for your new app or game. Then, when you publish your app or game later, all pre-registered users will receive a push notification from Google Play to install it.

Requirements & guidelines

  • To use pre-registration, you need to have an APK uploaded to at least one release track in the Play Console.
    • Note: Your APK needs to contain the device manifest restrictions for your pre-registration campaign and upcoming launch. Users who fit the criteria specified in your APK will be able to pre-register, so use the APK to control who can pre-register for your app.
  • After you make an app or game available for pre-registration in a country, you need to launch it there within 90 days.
  • You can make up to two apps or games available for pre-registration at a time.
Prepare for pre-registration

Before you turn pre-registration on, here are a few things to consider preparing in advance:

  • Create a complete store listing before turning pre-registration on, including adding graphic assets and translating your store listing into other languages to increase the likelihood that pre-registered users will install your app or game.
  • Prepare to drive traffic to your pre-registration listing across your promotional channels using deep links on third party websites, social media, press articles, email newsletters, etc.
    • Tip: After you turn pre-registration on, your pre-registration listing URL will be: https://play.google.com/store/apps/details?id=package name of your app or game
    • Example: If your app’s package name is your.new.app, your pre-registration listing URL would be: https://play.google.com/store/apps/details?id=your.new.app

  • ​Use Google Play's official pre-registration badge to promote your campaign on external websites.

Turn pre-registration on

To make your app or game available for pre-registration, you select the countries where you want users to be able to pre-register. Here’s how:

  1. Sign in to your Play Console.
  2. Select an app or game.
  3. Click Store presence > Pricing & distribution.
  4. In the "Countries" section, click Manage countries.
  5. Next to the countries where you want to use pre-registration, select Pre-registration.
  6. Select Submit update.

Note: You can also add countries after you’ve started your pre-registration campaign. The 90-day window for a country starts when you make pre-registration available in that country for the first time.

Manage pre-registration

After you turn pre-registration on, make sure to promote your campaign using your app or game’s pre-registration listing URL across your promotional channels. Common channels you can use include using deep links on third party websites, social media, press articles, and email newsletters.

To view key performance metrics both during and after your pre-registration campaign:

  1. Sign in to your Play Console.
  2. Select an app or game that you made available for pre-registration.
  3. Click Statistics.
  4. Click Configure report, and then scroll down to the "Pre-registration" section.
  5. Check the checkboxes next to the metrics you want to view.
  6. Click Done.
Launch your app or game from pre-registration

When you’re ready to launch your game or app and end the pre-registration campaign, here’s how to select the countries where you want your app or game to be available:

  1. Sign in to your Play Console.
  2. Select an app or game that you made available for pre-registration..
  3. Click Store presence > Pricing & distribution.
  4. In the “Countries” section, click Manage countries.
  5. Next to the countries where you want to launch your app or game, select Available.
  6. Select Submit update.
Testing during pre-registration

You can use pre-registration at the same time as other pre-launch features on the Play Console, including pre-launch tests. Here are some important things to know about using pre-registration and running tests at the same time:

  • You can run a pre-registration campaign in countries that you select and simultaneously run pre-launch tests in others.
  • If you’re running an open or closed test in a country where you now want to make your app or game available for pre-registration, you can still switch to pre-registration. After you switch to pre-registration in that country:
    • Users who have already joined your test will continue to receive updates released on their respective testing track. Other users will see a Pre-register button instead of an Install button on your store listing.
    • Note: If you turn pre-registration on in a country where you were running an open test, users in that country will no longer be able to opt in to your test through your store listing, but they can still join via the “Opt in” URL available in the Play Console.
      • To get the opt-in URL for your test, sign in to your Play Console, and then visit Release management > App releases > Next to "Open track" or "Closed track," click Manage > Your opt-in URL will be under "Manage testers."
      • Your test opt-in URL will be: https://play.google.com/store/apps/testing/package name of your app or game
      • Example: If your app’s package name is your.new.app, your test opt-in URL would be: https://play.google.com/store/apps/testing/your.new.app
    • Additionally, users who have already joined your tests will not be able to pre-register until they uninstall and opt out of the testing program for your app.
    • If you’ve already turned pre-registration on in a country where you later decide that you want to run an open or closed test, it’s important to know that when you release the test in that market, all pre-registered users will receive the pre-registration notification asking them to install. They will not receive a subsequent notification after you launch your app or game in production.
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