Distribute your app
With your Google Play Developer Console, you can set your app as paid or free, select your app's country availability, and opt-in to distribute your app to additional Android devices and programs.
Choose your distribution settings
- Go to your Google Play Developer Console.
- Select an app.
- Select Pricing & Distribution.
- Follow the on-screen instructions to complete each section, and review the information below for details.
For all apps: make your app paid or free
Next to "This application is," select Paid or Free.
Important: If you change an app from Paid to Free and save the change, the app can't be changed back to paid. If you want to charge for the app again, you would need to create a new app with a new package name and set a price for the new app.
For paid apps: set & change prices
- Set up a Google Payments Merchant Center account.
- Review our list of currencies and price ranges allowed by country.
- Next to "Default price" on your Pricing & distribution page, type a price. If you want to change your prices in all countries based on the new default price, check the box next to "Overwrite existing prices."
- Select Save draft (new apps) or Submit update (existing apps).
Tip: If a location isn't enabled for sales in local currency, the price will be defaulted to match your home currency.
Under "Distribute in these countries," you can select individual countries or check the box next to "Select all countries."
You should declare whether or not your app contains ads (like ads delivered through third party ad networks, display ads, native ads, and/or banner ads) on your app's Pricing & Distribution page. Apps that contain ads will have a "Contains ads" label shown on their Store Listing page.
Note: The "Contains ads" label isn't meant to cover whether an app contains other kinds of commercial content, like paid product placement or offers to make in-app purchases or upgrades. If your app includes paid product placements, make sure they comply with local laws.
Here are a few examples of when you should answer "yes" to having ads for purposes of the "Contains ads" label. This isn't a comprehensive list but just a few examples based on the most common types of ads.
- Banner and interstitials: My app integrates with an Ad SDK to show banners and/or interstitials. I use the ad formats to monetize and/or promote my own products or apps.
- Native ads: My app includes ads natively, indistinguishable from other content (e.g. sponsored articles, ads within a feed, etc).
- House ads: My app renders a small ad banner, interstitial ad, ad wall and/or widget to promote my other apps.
You should answer "no" to having ads for purposes of the "Contains ads" label if you only cross-promote your other apps in the following ways:
- The app displays a More Apps* section in the main menu leading a user to your other apps
- The More Apps* option does not interfere with gameplay
- The More Apps* option does not confuse the user by embedding itself within gameplay
*Other acceptable substitutions for More Apps include More Games, More to Explore, Full Version, More, About Us, or your Developer Icon.
While you're responsible for accurately declaring ad presence in your apps, Google may verify this at any time and display the "Contains ads" label if appropriate.
If you think your app has been incorrectly labeled by our system, contact our support team for help.
If you misrepresent the presence of ads in your app(s), it’s considered a violation of Google Play policies and may result in your app(s) being suspended.
Distribute apps to other devices & programs
If your apps include features for other Android devices or are eligible for additional programs, you can choose to distribute your apps to these devices and/or programs.
Device & program icons
Near the top of your app's Pricing & Distribution page, you’ll see active icons for devices and programs where you’re distributing your app. To see how to distribute your app to a device or program, click one of the icons.
For some devices and programs, you may see the following status icons:
- Your app is being reviewed
- Your app has an issue or has been rejected
If your app includes Android Wear features, you can opt-in for potential inclusion in Android Wear collections on Google Play.
Learn more about how to distribute your app to Android Wear.
Our team reviews apps for usability with a DPAD (apps) and Gamepad (games only) and other quality guidelines.
Before you can distribute your app to Android Auto, you need to accept the Android Auto terms and conditions available on your Pricing & Distribution page. After you’ve accepted the terms and conditions, you can upload your Android Auto-enabled apps.
Your app will be reviewed for compliance with driver distraction guidelines. Until your app is approved, your app or app update won’t be published to the Play Store.
Remove your app from Android Auto distribution
To remove your app from Android Auto distribution, remove the Auto manifest entry from your APK and submit an update.
If you have apps designed for kids and families, you can opt-in for inclusion in the Designed for Families program. The Google Play team reserves the right to disqualify content that appears inappropriate for families for any reason.
Requirements & eligibility
Before you can opt-in, your app needs:
- To meet the Designed for Families program requirements
- A completed content rating questionnaire with an ESRB Everyone or Everyone 10+ rating
If your apps have ads, they need to comply with policy and quality guidelines.
If you're a developer in the U.S. or Canada and want to distribute paid apps on Google Play for Work, you can make your app available for bulk purchase and distribution to devices running Android for Work.
To opt-in to Google Play for Work distribution, make sure to carefully review the terms and conditions for Google Play for Work. You need to accept the terms and conditions before your app can be distributed to Google Play for Work.
Note: If you have free apps, there's no need to opt-in. Free apps are automatically available to devices running Android for Work. Learn more about Android for Work.
If you have a great app for education and want to reach more teachers and students, you can opt-in for inclusion in the "Educator recommended" section of Google Play for Education.
Learn more about Google Play for Education.
Distribute apps outside Google Play
Distributing your apps through Google Play is non-exclusive; you may choose to distribute your applications through other channels as well. Keep in mind the version published in the store must comply with all Google Play policies.
- Learn how to publish your app using standard or timed publishing.
- If you use Google Play for Work or a Google Apps domain, learn how to distribute apps in your organization.