Publish an app

When you select an app on your Play Console, you can see your app's latest publishing status under the title and package name.

Whether you're publishing an app for the first time or making an update, you can use your publishing status to understand your app's availability on Google Play.

Note: For certain developer accounts, we’ll take more time to thoroughly review your app(s) to help better protect users. This may result in review times of up to 7 days or longer in exceptional cases. You’ll receive a notification on your app's Dashboard about how long this should take. 

Publishing status

New apps
  • Draft: App hasn't been published on Google Play.
  • Ready to publish: App hasn't been published on Google Play but is ready to be published. You can publish your app by starting the rollout of a release on the App releases page.
  • Pending publication: App is currently being reviewed and processed for publishing. We'll notify you approximately how long the review period should take for each individual submission so you can plan accordingly.
  • Published: App is published and available on Google Play. Your app is published after you've rolled out the first release to any track. After your app is published, you can create new releases to any track or set up a staged rollout for production releases. 
  • Rejected: App has been rejected and wasn't published due to a violation of Google Play policies. More information about the violation is available near the top of your app's pages on the Play Console. Once you make a change to your app to address the violation, you can submit it again.
  • Suspended: App is suspended due to a violation of Google Play Policies (Content Policy, Developer Distribution Agreement). An email with details about the suspension is sent to the account owner.

Problems publishing a draft app?

If you see the message Why can't I publish? at the top of any page:

  1. In the app header, click Why can't I publish?.
  2. Review the information provided to make sure you’ve included all the necessary details for your app. You'll know you've successfully completed the App releases, Store listing, Content rating, and Pricing & distribution sections when a green check mark appears on the left menu.
Existing apps
  • Published: App is published and available on Google Play. The publish date of your app's latest version is displayed.
  • Update rejected: The updated app has been rejected due to a violation of Google Play policies. The most recent published version of your app is still available on Google Play, but your latest update will not be available. More information about the violation is available near the top of your app's pages on the Play Console. Once you make a change to your app to address the violation, you can submit it again.
  • Unpublished: App has been unpublished on Google Play and isn't available to new users. The app is still available on existing users' devices. To publish your app again and make it available on Google Play, click Republish app.
  • Suspended: App is suspended due to a violation of Google Play Policies (Content Policy, Developer Distribution Agreement). An email with details about the suspension is sent to the account owner.
  • Removed: App is no longer available on Google Play or for existing users. You can find information about the removal and any required actions near the top of your app's pages on the Play Console. Once you make a change to your app to address the violation, you can submit it again.
  • Processing update: After you've submitted an update to an existing app, you'll see a "Processing update" notification near the top of your screen letting you know how long this should take. Once the update is processed, your update will start being distributed to existing users and the "Processing update" status won't be displayed.

Publish a draft app

When you're ready to publish a draft app, you'll need to roll out a release. At the end of the release process, clicking Confirm rollout will also publish your app.

Publish an app update

You can use standard publishing or timed publishing to publish an update to an existing app.

  • Standard publishing: Updates to existing apps are processed and published as soon as possible. By default, your app will use standard publishing. Certain apps may be subject to extended reviews, which may result in review times of up to 7 days or longer in exceptional cases.
  • Timed publishing: Updates to existing apps are processed as usual, but you control the specific moment your update goes live. To switch to timed publishing, follow the instructions below.

Important: To publish updates, work with your account owner to decide which of the following permissions you need:

  • Manage production releases
  • Manage testing track releases
  • Publish games
  • Create & edit organization-specific apps
Publish with timed publishing

You can use timed publishing to make changes to your app and have them reviewed and processed without going live immediately. After the changes are approved, you can control when they go live on Google Play.

Here's how you can publish an app update with timed publishing.

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