Create an AdWords campaign for your app

To promote your app through ads, you can create an AdWords Universal App Campaign or manage existing campaigns from your Play Console.

About Universal App Campaigns

To learn where your ads can appear and how they display with a Universal App Campaign, go to the AdWords Help Center.

Create a campaign

Before users can create an AdWords campaign, the account owner needs to create the first campaign or link to an existing AdWords account. For future campaigns, other users with the "Create AdWords campaigns" permission can create campaigns.

Note: To connect an existing AdWords account to your Google Play developer account, select Settings Settings > Linked accounts.

To create a campaign:

  1. Sign in to your Play Console.
  2. Select an app.
  3. On the left menu, select User Acquisition > AdWords campaigns > New campaign.
    • If you don't have an AdWords account, select Create a new account.
  4. You'll be taken to AdWords. To finish creating your campaign, follow the onscreen instructions.

For details on how to upload image assets, set up your ad text, and more, go to the AdWords Help Center.

Translate campaigns

To purchase ad translations, review the instructions on translate & localize your app.

Manage campaigns

After you've created an AdWords campaign, you can review budgets, costs, statuses, and app installs.

  1. Sign in to your Play Console.
  2. Select an app.
  3. On the left menu, click User Acquisition > AdWords Campaigns. If you need to make changes to a campaign, click a campaign link in the table. You'll be linked to AdWords to manage your campaign settings.

Related content

Review the best practices for creating Universal App Campaigns.

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