Rate your application content

Developers must rate their applications before publishing to Google Play. The Google Play ratings system includes four levels:

  • Everyone
  • Low maturity
  • Medium maturity
  • High maturity

To rate your app:

  1. Sign in to your Google Play Developer Console.
  2. Click All applications All applications.
  3. Select an app.
  4. On the left menu, click Store Listing.
  5. Under “Categorization”, select the appropriate rating from the Content rating drop-down.
  6. Near the top of the page, click Save draft (new apps) or Submit update (existing apps).

Guidelines

These guidelines apply to all content in your app, including user generated content, in-app products, and advertisements. All applications should adhere to the Google Play Developer Content Policy.

Alcohol, tobacco & drugs
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include references to alcohol, tobacco, and drugs
Apps that focus primarily on consumption or sale of alcohol, tobacco, or drugs
Apps that contain illegal content Not permitted on Google Play
Gambling
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include gambling themes or simulated gambling
Apps that facilitate real gambling Not permitted on Google Play
Hate
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include inflammatory content
Apps that include Hate Speech Not permitted on Google Play
Location
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that access user location
Apps that publish or share user location
Profanity & crude humor
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include profanity or crude humor
Apps that contain profane terms or imagery in the Play listing Not permitted on Google Play
Sexual & suggestive content
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include sexual or suggestive references
Apps that focus on sexual or suggestive references or include sexualized images or pornography Not permitted on Google Play
User generated content & user to user communication
Content Description Everyone Low Maturity Medium Maturity High Maturity
Email, messaging and guide apps where discovery of new contacts (e.g. social media) is not the focus.
Apps that host any user generated content or enable communication between users
Apps that focus on allowing users to find each other and communicate
Violence
Content Description Everyone Low Maturity Medium Maturity High Maturity
Apps that include mild cartoon or fictional violence
Apps that include realistic or intense fictional violence
Apps that include graphic violence
Apps that include gratuitous real violence Not permitted on Google Play

Country-specific ratings & guidelines

Brazil

To help ensure compliance with local regulations, Google Play includes a Brazil-specific rating on your apps’ detail pages. Brazil-specific ratings are automatically created using your apps’ existing content ratings on your Developer Console and are displayed for users in Brazil.

Here’s how Brazil-specific ratings are created using your existing content ratings:

Google Play rating Brazil-specific rating Content description
Everyone L Not applicable
Low maturity 10 Violence, criminal acts, legal drugs
Medium maturity 14 Violence, criminal acts, legal drugs, illegal drugs, inappropriate language, sexual content
High maturity 16 Extreme violence, criminal acts, sexual content, sex, legal drugs, illegal drugs, inappropriate language