The external offers programme allows developers of Google Play-managed apps to lead users in the European Economic Area (EEA) outside the app, including to promote offers for in-app features and services, subject to Google Play's payments policy.
As part of our continued compliance with the EU Digital Markets Act, we have made additional updates to our external offers programme to offer more flexibility for developers while balancing trust and safety needs across the ecosystem. Developers must meet eligibility requirements and complete their enrolment in this programme prior to promoting external offers.
For more details, see the external offers programme page.