Buka konke
Ukuhlolwa kwentengo kukuvumela ukuthi wenze ukuhlola kwe-A/B futhi usebenzise imiphumela ukuze ulungise ngokuzethemba nangokunembile izintengo ze-app yakho ngokuya ngamandla okuthenga ezimakethe ezihlukene emhlabeni jikelele. Ungase futhi usebenzise ukuhlolwa kwentengo ukuze uhlole izindawo zentengo ezahlukene uqhathanisa nentengo elawulwayo ezimakethe zakho eziyinhloko ukuze ukhuthaze imali engenayo eningi. Ukusetha izintengo ezifanele ezisethelwe imikhiqizo yakho yangaphakathi kwe-app emazweni/ezifundeni ezihlukene kuqinisekisa ukuthi usebenzisa indawo yentengo engcono kakhulu ye-app yakho ukuqhubeka nokukhuthaza imali engenayo phezulu kuyilapho kusaheha abasebenzisi abasha. Njengoba lesi sakhi sisekelwe entengweni nasekuthengisweni komkhiqizo wangaphakathi kwe-app, kufanele ube unjiniyela womthengisi ukuze usisebenzise.
Lungiselela futhi uqalise ukuhlolwa kwentengo
Izigaba ezingezansi zinikeza isiqondiso nolwazi olubalulekile mayelana nokulungiselela nokusebenzisa ukuhlolwa kwentengo nokuqonda imiphumela yazo.
Ngaphambi kokuthi uqale
Nweba futhi ufunde isigaba ngasinye kwezingezansi ngaphambi kokuthi uqale ukusetha ukuhlolwa kwentengo ku-Play Console.
Okudingeka kuqala- Ungasebenzisa imikhiqizo yangaphakathi kwe-app esebenza ekuhloleni kuphela.
- Abasebenzisi kufanele babe nemvume Yokuphatha ubukhona besitolo futhi Babuke idatha yezezimali ukuze basebenzise ukuhlolwa kwentengo.
Ulwazi oluvamile
- Ukuhlola kukuleveli ye-app kuphela; awukwazi ukwenza ukuhlola kuma-app amaningi.
- Ubude obukhulu bokuhlolwa okungasebenza izinyanga eziyisithupha, lapho izintengo zibuyela enanini lokuqala. Izintengo zizobuyela enanini lokoqobo ngemuva kwezinsuku eziyi-14 zokubaluleka kwezibalo.
- Ungahlola ubuningi bemikhiqizo yangaphakathi kwe-app eyi-1000 ekuhlolweni okukodwa.
- Awukwazi ukwenza ukuhlola okufanayo ngemikhiqizo yangaphakathi kwe-app namazwe agqagqene kuze kube okungenani izinsuku ezingama-30 ngemva kokuphela kokuhlola kwasekuqaleni.
- Awukwazi ukumisa ukuhlola. Ungakuqhuba kuphela noma ukumise ngokuphelele. Awukwazi ukuqala kabusha ukuhlola okumisiwe.
Imikhawulo yezwe/yesifunda
- Ungakwazi ukuqalisa ukuhlola okukodwa ngesikhathi kunoma yiliphi izwe/isifunda. Ngokwesibonelo, uma sewukwenzile kakade ukuhlola e-Norway, awukwazi ukwenza okunye ukuhlola lapho emikhiqizweni ehlukene ngaphandle uma umisa ukuhlola kokuqala bese wenza okunye.
- Intengo ehloliwe kufanele ibe phakathi kwamabanga entengo achaziwe okuthenga ngaphakathi kwe-app. Uma iphesenti lentengo lingaphandle kwebanga lentengo elichaziwe lalelo zwe/isifunda njengengxenye yokuhlola, iphesenti lentengo lizoma ngokuzenzekelayo kwinani lomngcele.
- Ungaba nenani eliphakeme lezinhlobo ezimbili zamanani kanye nokulawula kokuhlolwa ngakunye.
- Ukuhlolwa kwenziwa kuphela ezweni/ezifundeni ezikhethiwe futhi hhayi ezindaweni ezihlotshaniswayo ezibhalwe ngaphezulu. Ngokwesibonelo, uma wenza ukuhlola e-France, lokhu akubandakanyi izindawo ze-French ezihlotshaniswayo (i-French Guiana, i-French Polynesia, i-Guadeloupe, i-Martinique, i-Mayotte, i-New Caledonia, i-Réunion, i-Saint Barthélemy, i-Saint Martin, i-Saint Pierre and Miquelon, i-Wallis and Futuna).
Izinguquko emikhiqizweni yangaphakathi kwe-app
- Awukwazi ukushintsha intengo yomkhiqizo wangaphakathi kwe-app ofakwe ekuzameni okuqhubekayo. Ukuze ushintshe intengo, kufanele umise ukuhlola. Qaphela lokhu okulandelayo:
- Okuhlukile kuphela uma wenza ukuhlola okubili futhi usebenzisa imiphumela yokuhlola kokuqala. Noma, uma umkhiqizo wakho wangaphakathi kwe-app uxhunywe kusifanekiso sentengo, ungashintsha izintengo zomkhiqizo wangaphakathi kwe-app kuphela emazweni angahloliwe.
- Uma ulungiselela umkhiqizo omusha wangaphakathi kwe-app ngesikhathi sokuhlolwa okusebenzayo, uzokhishwa ekuhloleni.
Ukuqalisa ukuhlola nokusebenzisa imiphumela
- Ungasebenzisa izintengo zokuhlolwa noma kunini kodwa sincoma ukuthi ulinde kuze kube yilapho imiphumela yakho ibaluleka ngokwezibalo futhi usebenzise kuphela izinguquko zentengo ezenza kangcono kuneqembu lakho lokulawula.
- Awukwazi ukwengeza amazwe/izifunda noma imikhiqizo eyengeziwe ekuhloleni okusebenzayo njengamanje.
- Uma umkhiqizo wakho owodwa noma eminingi ixhunywe kusifanekiso sentengo, ukusebenzisa izintengo kuzobuyekeza izintengo zezwe/zesifunda sokuhlolwa kwakho futhi kususe ukuxhumanisa le mikhiqizo kusifanekiso.
Ukuhlola kukufaka kakhulu ukusetshenziswa kwamatemu ezibalo. Uma ungayazi le migomo, ungase ukuthole kuwusizo ukubhekisela ohlwini lwamagama olungezansi.
| Umgomo | Incazelo | Amanothi |
|---|---|---|
| Isikhawu sokuzethemba |
Ibanga lamanani elibonisa ukungaqiniseki mayelana nokuthi umphumela ubalulekile ngokwezibalo noma cha. |
Lena isignali engukhiye ongatolika ngayo umphumela wokuhlolwa. Ukubaluleka kwezibalo kunqunywa lapho isikhawu sokuzithemba siphambana no-0. Lokhu kungase kungabonakali ezinsukwini ezimbalwa zokuqala ngenxa yevolumu yedatha ephansi. |
| Ileveli yokuzethemba |
Amathuba okuthi umehluko obhekiwe phakathi kokuhluka nokulawula uyiqiniso. Isibonelo: Izinga lokuzethemba elingu-90% lingasho ukuthi u-10% wesikhathi umehluko oboniwe ngaso kungenzeka ube ngenxa yenhlanhla. Ngamanye amazwi, kunethuba elingaphansi kuka-10% lokuthi idatha ehlolwayo ibingenzeka uma ungekho umehluko phakathi kokulawula nokuhlukile. |
|
| Isilawuli | Ukuhluka koqobo kokuhlola (okuqukethe ukuthenga kwangaphakathi kwe-app okunenani langempela) engalweni yokuhlola. | Intengo yokulawula ibonwa yingxenye yezethameli zokuhlolwa ezichazwe phakathi nokusetha, kanye bonke abasebenzisi abangaphandle kokuhlolwa. |
| Umphumela wokuhlola | Umphumela wokuhlolwa kwakho. | Imiphumela yokuhlolwa okungenzeka ibhalwe esigabeni esilandelayo. |
| Okuyiphutha | Uma isenzakalo esibi sihlukaniswa ngokungalungile njengesihle. |
Uma sithola ukuthi umehluko wezindleko phakathi kokulawula nokuhlola ubalulekile ngokwezibalo (okuhle) kodwa umehluko wemali phakathi kokulawula nokuhlola empeleni awubalulekile ngokwezibalo (okubi), kuthathwa njengokuhle okungelona iqiniso. Izinga lokuyiphutha liyisilinganiso senani lezinto eziyiphutha kanye nenani eliphelele lezenzakalo ezingezinhle zangempela. |
| Imikhiqizo yangaphakathi kwe-app |
Izinto lapho abasebenzisi bakhokhiswa khona ngomsuka wesikhathi esisodwa. Imikhiqizo yangaphakathi nohlelo ingahlanganisa izinto ezifana nezimpahla ezibonakalayo (ngokwesibonelo, amaleveli egeyimu noma izingxenye) namasevisi e-premium ngaphakathi kwe-app yakho ku-Google Play. |
Ungakhetha umkhiqizo owodwa noma eminingi ehlukene yangaphakathi kwe-app, enenani eliphezulu elingu-2,000. Ngokuvamile, idatha eningi isho isikhathi esincane sokuthola umehluko phakathi kokulawula nokuhluka, uma kukhona umehluko. Ukuhlola ukushintsha kwentengo kuyo yonke imikhiqizo eminingi kungase kunciphise amandla okudliwa kwabantu. |
| Ubuncane bomphumela obonakalayo (MDE) |
Okokufaka okukhethayo lapho usetha ukuhlola okubonisa izinga lokuthuthuka ofuna ukuhlola kwakho kutholwe ngalo. Ungacabanga ngalokhu njengokunquma ukuthi ufuna ukuhlola kwakho kube bucayi kangakanani, ukuba kuthinte isikhathi esilinganiselwe kuze kube ukubaluleka kwezibalo. Lapho usukhethe i-MDE yakho, uzobona isilinganiso sesikhathi esizosithatha ukuze unqume umphumela obalulekile ngokwezibalo ngokusekelwe kudatha yomlando oyikhethile. Ngokwesibonelo, i-MDE encane isho ukuhlola okubucayi kakhulu okuholela esikhathini esilinganiselwe eside ekubalweni kokubaluleka kwezibalo. |
|
| Umphumela oyigugu | Isimanga lapho, abasebenzisi bangakhetha noma bazame isakhi esisha (njengomkhiqizo omusha noma iphoyinti lentengo), nanoma isakhi singasingcono noma sikhanga kakhulu kunesoqobo. Kulokhu, ukukhuphuka kuvame ukuphuma ngokuhamba kwesikhathi. | Ukuhlolwa okuphetha ngokushesha kungase kube ngaphansi kwemiphumela emisha. Sincoma ukusebenzisa amaviki alinganiselwe kuze kube izibalo zokubaluleka kwezibalo ukuze ucabangele lo mphumela. |
| Ukubaluleka kwezibalo | Ekuhlolweni kwe-A/B, lokhu ukunqunywa kokuthi umehluko phakathi kokulawula nokuhlukile ungokoqobo noma kungenxa yenhlanhla. |
Uma isikhawu sokuzithemba singabandakanyi inani likaziro emphumeleni, sibheka lokhu njengomphumela obalulekile ngokwezibalo. Esimweni sethu, umphumela umehluko phakathi kokulawula nokusetshenziswa okuhlukile. Ungabuka ezinye izibonelo ezibukwayo zezikhawu zokuzethemba esigabeni esithi Imibuzo evame ukubuzwa. |
| Okuhlukile | Ukwehluka kokuhluka koqobo kokuhlola kophiko lwezokuhlola ngokwenza. | Okuhlukile kungaba ukukhuphuka kwentengo noma ukwehla kwentengo ekuthengeni kwangaphakathi kwe-app okunentengo yangempela. |
Setha ukuhlola
Uma usetha ukuhlola, sincoma ukuthi ufake yonke imikhiqizo yangaphakathi kwe-app eshintshekayo ku-app yakho (njengohlobo lwemali engaphakathi kwegeyimu) ekuhlolweni ukuze ukhawulele ukwenziwa kwabantu.
Uma usebenza ngamavolumu edatha aphansi, cishe ngeke ube nedatha eyanele ukuze ufinyelele isiphetho sokuhlola. Ngokwesibonelo, uma wenza ukuhlola ngomkhiqizo omusha, ubude bethu bokuhlolwa obulinganiselwe nezixwayiso zingase zinganembi. Kulesi simo, ungabona isexwayiso ku-Play Console sokuthi umthamo wedatha ophansi kakhulu ubikezelwa phakathi nomkhawulo wesikhathi osikhethile. Uma uthola umlayezo wevolumu yedatha ephansi, ungase ungabi nayo idatha eyanele ukuze uqalise ukuhlola noma ungase ukwazi ukushuna kahle amapharamitha wakho wokuhlola. Nazi ezinye izenzo eziphakanyisiwe zokuxazulula izinkinga zevolumu ephansi yedatha.
Ngokuphambene, uma usebenzisa ukuhlola okude, kubalulekile ukucabangela ukuthi imiphumela ingase ithintwe izakhi zomnotho ezifana nokushintshashintsha kwemali yomhlaba ngokuhamba kwesikhathi.
Ingxenye 1: Engeza imininingwane
Ukuze ungeze imininingwane yokuhlolwa kwakho, yenza okulandelayo:
- Vula i-Play Console bese uya ekhasini elithi Ukuhlolwa kwentengo (Yenza imali > Ukuhlolwa kwentengo).
- Chofoza okuthi Sungula ukuhlola.
- Esigabeni esithi "Engeza imininingwane", faka igama lokuhlolwa kanye nencazelo emfushane yokuhlolwa kwakho (ukuzikhethela).
- Qaphela: Igama lakho lokuhlolwa nencazelo emfushane akubonwa abasebenzisi.
- Khetha amazwe/izifunda ofuna ukuzama ngazo.
- Kubalulekile: Ukuhlolwa kwamanani kwenziwa kuphela ezweni/isifunda esikhethiwe hhayi ezindaweni ezihlotshaniswayo. Ngokwesibonelo, uma ukhetha i-France, ukuhlolwa kwakho kwentengo kuzosetshenziswa e-France kuphela hhayi ezindaweni ezihlotshaniswa nayo njenge-French Guiana.
- Usebenzisa ukudonsela phansi Kwemikhiqizo, khetha imikhiqizo yangaphakathi kwe-app ofuna ukuyihlola. Uhlu olushona ezansi lwamagama atholakalayo omkhiqizo wangaphakathi kwe-app, ama-ID, nezintengo.
- Kubalulekile: Uma ukhetha umkhiqizo wangaphakathi kwe-app oxhunywe kusifanekiso sentengo, isifanekiso sentengo sizokhiywa phakathi nesikhathi sokuhlolwa kwentengo.
- Khetha usuku lokuqala. Ukuhlola kwakho kuzoqala ngo-00:00 PT ngosuku olukhethayo. Ungakwazi ukuhlela ukuhlola kwakho ukuthi kuqalise ngokuzayo.
- Chofoza Okulandelayo ukuze uqhubeke nokusetha ukuhlola kwakho ngokwengeza okuhlukile.
Ngokusekelwe kokokufaka kwakho kokusetha ukuhlola, uma sibikezela ukuthi amavolumu edatha yakho azoba phansi kakhulu ukuze ufinyelele ukubaluleka kwezibalo, uzobona isexwayiso. Kulesi simo, sincoma ukuthi wenze izinguquko ukuze uqinisekise ukuthi uqoqa idatha eyanele ukuze ufinyelele ukubaluleka kwezibalo. Ukuze ubuke izinyathelo ezilandelayo ezingaba khona, bheka izenzo ezinconyiwe zamavolumu aphansi wedatha.
Izenzo ezinconyiwe zamavolumu aphansi wedathaIzincomo ezilandelayo zizosiza ukushintsha umthamo wedatha edingekayo ukuze kufinyelelwe ukubaluleka kwezibalo ukuze ubude besikhathi sokuhlolwa bufinyezwe.
|
Hlola isinyathelo sokusetha |
Isenzo esinconyelwe |
|---|---|
| Ingxenye 1: Engeza imininingwane | Khulisa inombolo yamazwe/izifunda ekuhlolweni. |
| Ingxenye 1: Engeza imininingwane | Hlola kuyo yonke imikhiqizo yangaphakathi kwe-app noma wandise inombolo yemikhiqizo yangaphakathi kwe-app. |
| Ingxenye 2: Engeza okuhlukile | Nciphisa inani lokuhluka kusuka kokubili kuye kokukodwa. |
| Ingxenye 2: Engeza okuhlukile |
Hlola ngokwehlisa intengo yakho ngamaphesenti amakhulu (inani eliphansi). Qaphela: Lokhu ngeke kuthinte ukulinganisa kokuqala kodwa kuzosiza ngesikhathi sokuhlola okubukhoma. |
| Ingxenye 3: Phatha amasethingi | Khulisa usayizi wezithameli ngokuhluka ngakunye (ngokwesibonelo, ukulawula okungu-50% kanye nokuphathwa okungu-50%). |
| Ingxenye 3: Phatha amasethingi |
Khulisa umphumela omncane obonakalayo. Qaphela: Lokhu kuthinta ukuhlola kuphela lapho okuhlukile nokulawula kwenziwe ngokufanayo. |
| Ingxenye 3: Phatha amasethingi | Yehlisa izinga lokuzethemba. |
Ingxenye 2: Engeza okuhlukile
Esigabeni esithi "Engeza okuhlukile", ungangeza futhi ususe izintengo ezihlukile. Ukuhlolwa kwentengo yakho kufanele kube nokuhlukile okungenani okukodwa. Ukuze wengeze kokuhlukile:
- Usebenzisa ukudonsela phansi, khetha okuthi Nyusa intengo noma Yehlisa intengo, bese ufaka iphesenti ofuna ukulisebenzisa ekukhetheni kwakho. Qaphela lokhu okulandelayo:
- Kufanele ufake inombolo ephelele.
- Uma ukhetha okuthi Nciphisa intengo kufanele ufake inani eliphakathi kuka-1 no-99.
- Uma ukhetha okuthi Nyusa intengo, kufanele ufake inani eliphakathi kuka-1 no-999.
- Ngemva kokwengeza okuhlukile, ububanzi bentengo yakho yokulawula kanye nebanga lentengo elihlukile kufakwe ohlwini olusekhasini. Ungachofoza okuthi Buka izintengo zomkhiqizo ukuze uthole imininingwane eyengeziwe, okuhlanganisa amagama omkhiqizo wangaphakathi kwe-app nama-ID, ukukhishwa kwendawo (uma kusebenza) kanye nolwazi lwentela. Lapha ungabona izinguquko zentengo yephesenti langempela ngemva kokusebenzisa izinga lokushintshanisa namaphethini entengo ezwe elithile.
- Chofoza okuthi + Engeza okunye okuhlukile bese uphinda izinyathelo zangaphambilini uma ufuna ukufaka okuhlukile okuningi ekuhloleni kwakho. Ibanga lentengo yokulawula kanye nebanga lentengo ehlukile nakho kufakwe ohlwini elisekhasini.
- Chofoza Okulandelayo ukuze uqhubeke nokusetha ukuhlola kwakho ngokulungisa kahle amasethingi akho okuhlola.
Ingxenye 3: Phatha amasethingi
Esigabeni esithi "Phatha amasethingi", ungasetha imingcele yakho yokukhomba ukuze ulungise ukuhlola kwakho. Ukuze uphathe amasethingi akho okuhlola:
- Faka izethameli zakho zokuhlola. Leli iphesenti labasebenzisi abazoba sohlolweni. Lezi ziebenzisi zizohlukaniswa ngokulinganayo kukho konke okuhlukile nokulawula. Qaphela ukuthi abasebenzisi abangaphandle kokuhlola bazobona nentengo yoqobo (yokulawula) kodwa ngeke bafakwe ekuhlaziyweni kokuhlola.
- Qaphela: Kufanele ufake inombolo ephelele phakathi kuka-1 no-100.
- Faka izinga lakho lokuqiniseka. Ukunciphisa izinga lokuzethemba kuzonyusa amathuba wokuyiphutha, kodwa futhi kuzonciphisa isikhathi sokusebenza sokuhlolwa.
- Faka ubuncane bomphumela otholakalayo. Lokhu kubonisa izinga lokuthuthuka ofuna ukuhlola kwakho kutholwe ngalo. Ungacabanga ngalokhu njengokunquma ukuthi ufuna ukuhlola kwakho kube bucayi kangakanani. Lokhu kuzolungisa isikhathi sakho esilinganiselwe kuze kube yilapho kubalwa ukubaluleka kwezibalo.
- Hlunga imingcele yakho yokukhomba ukuze ulungise ukuhlola kwakho. Ungabona isikhathi esilinganiselwe kuze kube isibalo sokubaluleka kwezibalo njengomhlahlandlela osekelwe ekusetheni kwakho.
Ingxenye 4: Qalisa ukuhlola kwakho
Manje usulungele ukuqalisa ukuhlola kwakho. Ngesikhathi sokuhlolwa, izintengo zizoshintsha emikhiqizweni engaphakathi kwe-app ekhethiwe namazwe izifunda. Ungakwazi ukuqeda ukuhlola kwakho noma kunini.
- Ngaphambi kokuqalisa ukuhlola kwakho, qinisekisa ukuthi uyakuqonda okulandelayo:
- Ukuhlola kungase kuthinte imali engenayo ye-app yakho. Qaphela ukuthi ngaphandle komphumela obalulekile ngokwezibalo, noma yimuphi umphumela wemali engenayo ongemuhle noma omuhle ungase ungabi nenjongo, ngakho-ke sincoma ukuthi ulinde uze ufinyelele ukubaluleka kwezibalo.
- Ngeke ukwazi ukuhlela izintengo zemikhiqizo yangaphakathi kwe-app ekhethiwe ngenkathi ukuhlola kubukhoma.
- Ukusebenzisa imiphumela yokuhlola kuzothinta wonke amazwe/izifunda ezifakiwe kanye nemikhiqizo yangaphakathi kwe-app.
- Chofoza okuthi Qinisekisa futhi uqalise.
Ukuzikhethela: Qeda ukuhlola kwakho
Ungakwazi ukuqeda ukuhlola kwakho noma kunini.
- Vula i-Play Console bese uya ekhasini elithi Ukuhlolwa kwentengo (Yenza imali > Ukuhlolwa kwentengo).
- Vula ukuhlola ofuna ukukuqeda.
- Chofoza okuthi Qeda ukuhlola.
Ngemva kokuqeda ukuhlola kwakho, izintengo zokuhlolwa zizobuyela enanini lokuqala lamazwe/izifunda ezihambisanayo kanye nemikhiqizo yangaphakathi kwe-app. Ukuhlola nokuhlaziya ngeke kusasebenza.
Uma uhlele ukuhlolwa okuzayo, ungakukhansela lokho nangokulandela izinyathelo zangaphambilini. Ukuhlola okukhanselwe phakathi namahora angama-24 wosuku lokuqala elihleliwe kuba bukhoma okwesikhashana.
Buka imiphumela yokuhlola futhi usebenzise okuhlukile
Kubalulekile ukuthi ujwayelane nemiphumela yokuhlola ehlukahlukene kanye nokuthi ingasho ukuthini ku-app yakho namasu ayo entengo. Funda lesi sigaba ngokucophelela ngaphambi kokusebenzisa imiphumela yakho.
Buka futhi uhlaziye imiphumela yakho yokuhlola
Uma imiphumela yakho ibhekwa njengebalulekile ngokwezibalo, izokwenziwa itholakale ekhasini lokuhlaziya lokuhlola kwakho futhi uzokwaziswa ngomyalezo Webhokisi lokungenayo.
Buka imiphumela yakho
Vakashela ukuhlola kwakho ukuze ubuke umphumela nokuhlaziya. Iya ekhasini elithi Ukuhlolwa kwentengo (Yenza imali > Ukuhlolwa kwentengo) bese uchofoza umcibisholo ongakwesokudla eduze nokuhlola kwakho ukuze ubuke ikhasi lokuhlaziya ukuhlola.
Umphumela uboniswa eduze kwaphezulu ekhasini. Nweba isigaba Semiphumela yokuhlolwa okungenzeka ukuze ubuke imiphumela ehlukene nokuthi isho ukuthini. Ngaphansi komphumela wokuhlola, ungabuka incazelo emfushane echaza umphumela. Ngokwesibonelo, ungase ubone okuthi, "Okuhlukile [X] kusebenze kahle kakhulu," ngenhla kwencazelo emfushane yomphumela wokuhlola, okungase kusho okuthile okufana nokuthi: "Okuhlukile [X] kuzuze imali engenayo enkulu kakhulu." Ezimweni lapho okuhlukile kufane noma kungasebenzi kahle kwesilawuli, ungachofoza okuthi Sebenzisa okuhlukile [X] ukuze usebenzise okuhlukile futhi ubuyekeze intengo yomkhiqizo wakho wangaphakathi kwe-app ngokufanele. Ukuze ufunde kabanzi, bheka okuthi Sebenzisa okuhlukile.
Qaphela: Ukuhlola kuphela ngokuzenzakalelayo ezinsukwini eziyi-14 ngemuva kokunqunywa komphumela, noma ungachofoza okuthi Qeda ukuhlola ukuze ukuqede ngokushesha.
Buka idatha esekelayo
Ngezansi komphumela, ithebula libonisa idatha umphumela wezibalo osekelwe kuyo. Ithebula linohlu lokuhlukile, imali engenayo, imali engenayo uma iqhathaniswa nokulawula (bese imali engenayo uma iqhathaniswa nokulawula njengephesenti), kanye nesikhawu sokuzithemba sokuhluka kwakho. Uma ufuna ukuqonda ama-metric ahlukene ekhasini lokuhlaziya lokuhlolwa kwakho, nweba isigaba Sezincazelo ze-metric.
Ngezansi kwethebula esesigabeni esithi "Idatha yokusekela", ungabuka idatha ye-granular eyengeziwe. Ishadi libonisa ulwazi lwemali engenayo oluqhathaniswa nokulawula kuze kube wusuku olutholakalayo lwakamuva njengokuzenzakalelayo. Kulo mbono, indawo enomthunzi imelela isikhawu sokuzethemba; ishadi likuvumela ukuthi ubuke ukuthi isikhawu sokuzethemba sishintshe kanjani ngokuhamba kwesikhathi. Ungalungisa ubude besikhathi nezinsuku ezikhethiwe usebenzisa izihlungi zesikhathi nezosuku phezulu kwesokudla seshadi.
Ungaphinda ubonise ama-metric alandelayo usebenzisa isihlungi se-metric phezulu kwesobunxele seshadi: Imali engenayo, ama-oda, Abathengi, isilinganiso somthengi, i-ARRPU (lawa ma-metric nawo achazwa kokuthi Izincazelo ze-metric). Uma ukhetha enye i-metric, ishadi ngeke libonise isikhawu sokuzithemba, njengoba lokhu kusekelwe emalini engenayo.
Ukuze ubuke imininingwane eyengeziwe yeleveli yomkhiqizo, ungakwazi nokukhipha imiphumela yakho yokuhlolwa njengefayela le-CSV. Ungabuka izinkambu, ifomethi, nezibonelo zokuthunyelwa kwe-CSV ngokwandisa isigaba sezincazelo ze-Metric (ukuthunyelwa kwe-CSV).
Sebenzisa okuhlukile
Ngaphambi kokufaka okuhlukile kwakho, qaphela okulandelayo:
- Uma umkhiqizo wakho wangaphakathi kwe-app owodwa noma eminingi ilinkwe kusifanekiso sentengo, ukusebenzisa izintengo kuzobuyekeza umahluko wezwe/isifunda sokuhlolwa kwakho futhi kususe ukulinka le mikhiqizo yangaphakathi kwe-app kusukela ezifanekisweni.
- Ungasebenzisa kuphela okuhlukile kuyo yonke imikhiqizo yangaphakathi kwe-app namazwe/izifunda ekuhloleni kwakho. Sibala ukubaluleka kwezibalo kukho konke ukusetha ngakho asikwazi ukuqinisekisa umphumela ofanayo nomphumela uma kuphela ingxenye yamazwe/yezifunda ezimisiwe kanye nemikhiqizo yangaphakathi kwe-app esetshenzisiwe.
Uma okuhlukile kwakho kufana noma kudlule ukulawula kwakho, ungabuyekeza intengo yakho ngokusebenzisa okuhlukile:
- Vula i-Play Console bese uya ekhasini elithi Ukuhlolwa kwentengo (Yenza imali > Ukuhlolwa kwentengo).
- Chofoza okuthi Sebenzisa okuhlukile eduze kokuhlukile ofuna ukukusebenzisa.
Izintengo ze-app yakho zizobuyekezwa njengoba zilungiselelwe kokuhlukile. Ukuhlolwa kwakho kuzophela ngokuzenzekelayo ezinsukwini eziyi-14 ngemuva kokunqunywa komphumela, noma ungachofoza okuthi Qeda ukuhlola ukuze ukuqede ngokushesha.
Imiphumela yokuhlola engaba khonaKunemiphumela eminingi engaba khona yokuhlola. Umphumela wakho wokuhlola unquma ukuthi izinyathelo zakho ezilandelayo kufanele zibe yini.
| Umphumela wokuhlola | Incazelo | Amanothi/izincomo |
|---|---|---|
| Okuhlukile [X] okwenze kahle kakhulu | Okuhlukile [X] kuye kwabaluleka ngokwezibalo ngokukhiqiza umphumela ophusile ngokukhuphuka okukhulu kwemali engenayo. | Sebenzisa okuhlukile [X] njengoba kudlule ukulawula kwakho nokunye okuhlukile. |
| Kokubili okuhlukile kusebenze kangcono kunokulawula | Kokubili okuhlukile kuzuze imali engenayo enkulu kunezilawuli. Buyekeza imiphumela bese uyanquma ukuthi yikuphi okuhlukile ongakusebenzisa. | Uwena onqumayo ukuthi yikuphi okuhlukile ongakusebenzisa. |
| Okuhlukile nezilawuli zenziwe ngokufanayo | Akukho okuhlukile okuzuze imali engenayo enkulu kunokulawula. | Ukuhlola kwakho kuqoqe idatha eyanele futhi kuletha umdwebo phakathi kokuhlukile kanye nokulawula. |
| Ukulawula kwenziwe kahle kakhulu | Ukulawula kuzuze imali engenayo enkulu ukwedlula kokubili okuhlukile. | Lokhu kusikisela ukuthi amaphuzu akho entengo amanje emazweni okuhlola nomkhiqizo aselungiselelwe kakade. Qhubeka nokusebenzisa intengo yokulawula yemikhiqizo yokuhlola namazwe. |
| Kudingeka idatha eningi | Ukuhlola kwakho kuyaqhubeka. Idatha eyengeziwe iyadingeka ukuze kunqunywe umphumela obalulekile ngokwezibalo. | Iya ezenzweni ezinconyiwe zamavolumu wedatha aphansi ukuze unqume izinyathelo ezilandelayo. |
| Umphumela ongaphelele | Ukuhlola kwakho kumiswe ngaphambi kwesikhathi noma kufinyelele ubude besikhathi sokuhlolwa esiphezulu sezinyanga eziyisithupha. Idatha eyengeziwe iyadingeka ukuze kunqunywe umphumela obalulekile ngokwezibalo. Zama ukuqalisa ukuhlola esisha ngokusetha okuhlukile. | Iya ezenzweni ezinconyiwe zamavolumu wedatha aphansi ukuze unqume izinyathelo ezilandelayo. Lokhu kungase kube inkomba yokuthi abathengi abanandaba nezintengo zomkhiqizo wangaphakathi kwe-app emazweni/izifunda zokuhlolwa. |
Leli thebula libala ama-metric asuka ekhasini lokuhlaziya lokuhlolwa kwakho.
| I-metric | Incazelo |
|---|---|
| Imali engenayo yayo yonke imikhiqizo | Isamba semali engenayo evela kubasebenzisi bokuhlolwa abathenge imikhiqizo yangaphakathi kwe-app ngaphakathi nangaphandle kokuhlola ngesikhathi esishiwo. |
| I-Average Revenue Per Paying User (ARPPU) | Isamba semali engenayo yemikhiqizo yangaphakathi nohlelo ihlukaniswe ngenani labathengi abahlukile (abasebenzisi abathenga okungenani okukodwa kwemikhiqizo yangaphakathi kwe-app kusukela ngaphakathi nangaphandle kokuhlolwa) ngesikhathi esishiwo sokuhlolwa. Le metric izokusiza ukuthi uqonde inani labathengi ebhizinisini lakho. |
| Isilinganiso somthengi (izinsuku ezingama-28) |
Iphesenti labasebenzisi abasebenzayo banyanga zonke abenze okungenani ukuthenga okukodwa komkhiqizo wangaphakathi kwe-app ngesikhathi sokuhlolwa, okuhlanganisa imikhiqizo yangaphakathi kwe-app evela ngaphandle kokuhlola. Qaphela: Lena yi-metric eyinhloko yokuqonda ukuguqulwa komthengi nokukhulisa ububanzi besisekelo sakho somsebenzisi okhokhayo. |
| Abathengi | Abasebenzisi abahlukile abathenga okungenani umkhiqizo wangaphakathi kwe-app owodwa ngentengo yokuhlolwa ngesikhathi esishiwo. |
| Imali engenayo yesifaki esisha | Isamba semali engenayo evela kubasebenzisi abafake i-app okokuqala ngqa kunoma iyiphi idivayisi ngemuva kosuku lokuqala lokuhlolwa futhi babone inani elihloliwe okokuqala ngqa. Qaphela ukuthi abanye abasebenzisi bakhetha ukuphuma ekwabelaneni ngale datha ne-Google. |
| Ama-oda | Inombolo yokuhlolwa komkhiqizo wangaphakathi kwe-app okwenziwe ngesikhathi sokuhlolwa ngesikhathi esishiwo. |
| Ezezimali | Isamba semali engenayo evela kubasebenzisi bokuhlola abathenge imikhiqizo yangaphakathi kwe-app ekuhloleni ngesikhathi esishiwo. |
Leli thebula libala izinkambu, ifomethi, nezibonelo zezincazelo ze-metric ezikhishwa njengefayela le-CSV.
|
Inkambu |
Ifomethi | Izibonelo namanothi |
|---|---|---|
| Usuku | Intambo |
Usuku lwama-oda ngokusekelwe kuzoni yesikhathi ye-Pacific Time Zone (ngefomethi MMM DD, YYYY). |
| I-ID ye-SKU | Intambo |
I-ID ehlukile ecacisiwe kanjiniyela yomkhiqizo wangaphakathi kwe-app. |
| Isihloko Somkhiqizo | Intambo |
Igama elicaciswe ngunjiniyela lomkhiqizo wangaphakathi kwe-app. |
| Izwe | Intambo |
Ikhodi yezwe ehlukile yama-metric omkhiqizo wangaphakathi kwe-app ahlobene. |
| Uphiko Lwezokuhlola Ngokwenza | Intambo |
Ingalo yokuhlola ukuze uthole ama-metric omkhiqizo wangaphakathi kwe-app ahlobene. |
| Uhlobo Lwemali Kanjiniyela |
Intambo |
Uhlobo lwemali okuguqulwe ngalo ama-oda. Le imali yendawo oyikhokhile. |
| Ezezimali | Okwezinombolo |
Isamba semali engenayo yomkhiqizo oshiwo wangaphakathi kwe-app (uma kubhekwa usuku, izwe nophiko lwezokuhlola ngokwenza). |
| Imali Engenayo Yesifaki Esisha | Okwezinombolo |
Isamba semali engenayo evela kubasebenzisi abafake uhlelo lokusebenza okokuqala ngqa kunoma iyiphi idivayisi ngemva kosuku lokuqala lokuhlola futhi babone intengo okokuqala ngqa (kunikezwe umkhiqizo wangaphakathi kwe-app oshiwo, uma kubhekwa usuku, izwe nophiko lwezokuhlola ngokwenza). Qaphela ukuthi abanye abasebenzisi bakhetha ukuphuma ekwabelaneni ngale datha ne-Google. |
| Ama-oda | Okwezinombolo |
Isamba sama-oda omkhiqizo oshiwo wangaphakathi kwe-app (uma kubhekwa usuku, izwe nophiko lwezokuhlola ngokwenza). |
| Abathengi | Okwezinombolo |
Isamba sabathengi bomkhiqizo othile (uma kubhekwa usuku, izwe nophiko lwezokuhlola ngokwenza). Abathengi bangabasebenzisi abathenge umkhiqizo othile wangaphakathi kwe-app ngesikhathi sokuhlola. |
Imibuzo evamise ukubuzwa
Imaphi amazwe/izifunda engingenza ukuhlola kuzo?Amazwe/izifunda zifanelekela ukuhlolwa kwentengo kuphela uma zihlangabezana nemibandela elandelayo:
- Amazwe/izifunda osuvele ukhiphe kuzo ukukhishwa (okuhlanganisa nokulandelela ukuhlola kwangaphakathi).
- Amazwe/izifunda ezisekela imali yendawo.
Uma amavolumu edatha ephansi kakhulu, ayikho idatha etholakalayo. Ngaphezu kwalokho, enye idatha eboniswa ekhasini lokuhlaziya lokuhlolwa kwakho ingase ibe nokubambezeleka okungafika ezinsukwini eziyisikhombisa.
Yebo. Qaphela ukuthi uma usebenzisa ukuhlola okunomkhiqizo wangaphakathi kwe-app oxhunywe kusifanekiso sentengo, izintengo zezwe/isifunda ezihloliwe zikhiyiwa ngesikhathi sokuhlolwa. Nokho, usengakwazi ukushintsha izintengo zamanye amazwe/izifunda.
Uma ukhetha ukusebenzisa izintengo ezintsha ekupheleni kokuhlolwa, yonke imikhiqizo yangaphakathi kwe-app ehloliwe inqanyuliwe kuzifanekiso zentengo ezihlotshaniswayo futhi isifanekiso sentengo sizohlala singashintshiwe. Uma ufuna ukusebenzisa imiphumela yokuhlolwa ngaphandle kokususa ukulinka imikhiqizo yakho yangaphakathi kwe-app ezifanekisweni zentengo, qonda ngqo ekhasini elithi Izifanekiso zentengo (Ukusetha > Izifanekiso zentengo) bese ubuyekeza izintengo lapho
Ukuze ufunde kabanzi, bheka izifanekiso zentengo.
Cha, izintengo zokuhlola zingahlolwa kuphela phakathi kwamabanga entengo amancane naphezulu achazwe ngezwe/isifunda ngasinye. Uma ufaka ukuguqulwa kwentengo ngesikhathi sokusethwa kokuhlolwa, uma ukuguqulwa kwentengo kukunoma yimuphi umkhawulo, kuzothatha ngokuzenzekelayo inani elincane noma eliphezulu. Ukuze ubuyekeze uhlu lwethu lwamabanga amanani nezinhlobo zemali ezivunyelwe izwe, bheka Izindawo ezisekelwe ukuze zisatshalaliswe kubasebenzisi be-Google Play.
Cha; uma uhlanganiswe nanoma yiluphi uhlobo lwesistimu yokukhokha ye-Google Play, ungaqalisa ukuhlolwa kwentengo.
Wonke ama-oda okuhlola ayabonakala emibikweni yakho yezimali yanyanga zonke edawunilodekayo (umbiko wokuthengisa olinganiselwe kanye nombiko wezinzuzo). Ungabona ukuthi yimiphi imikhiqizo yangaphakathi kwe-app ehloliwe ethengwa ngokulawulwa nezintengo ezihlukile zamazwe/izifunda osebenzisa kuzo ukuhlola kwakho kwenani.
Sincoma ukuthi ungasebenzisi noma yikuphi ukuhlola kwe-A/B ngesikhathi esisodwa ukuze uqinisekise imiphumela ephusile. Ngokwesibonelo, i-Firebase isebenza ngokuzimela ekuhlolweni kwentengo ku-Play Console futhi noma yikuphi ukuphazamiseka kwemikhiqizo ethile yangaphakathi kwe-app kungase kuthinte ukwethenjwa kwemiphumela yokuhlolwa.
Sisebenzisa i-jackknife (ithuluzi lezibalo elivumela ukulinganisa kokuhluka ngokuphinda kwenziwe isampula) ukuze sibale izikhawu zokuzethemba bese sisebenzisa ukuhlolwa kwamathuba alandelanayo ukuze silawule izinga lokungamanga elikhuphukayo ekuqaphelweni okuqhubekayo. Ukubaluleka kwezibalo kunqunywa lapho isikhawu sokuzithemba siphambana noziro.
Kufanele ube nemvume Yokuphatha ubukhona besitolo futhi Ubuke idatha yezezimali ukuze usebenzise ukuhlolwa kwentengo.
Ukuhlola kuyema ngokuzenzekelayo ezinsukwini eziyi-14 ngemva kokufinyelela ukubaluleka kwezibalo noma ngobude bokuhlolwa obukhulu bezinyanga eziyisithupha. Asikuvimbi ukuhlola ngesikhathi esilinganisiwe esinikezwe ekuhloleni okusethiwe; kunalokho siyakumisa ngemva kokutholwa komehluko obalulekile, njengoba kunikezwe izinsuku eziyi-14 ukusebenzisa intengo entsha ngaphambi kokuba izintengo zibuyele kweyangempela.
Cha, lokhu akunakwenzeka. Umsebenzisi uzobona intengo eyodwa kuphela ngesikhathi sokuhlola
Cha, lokhu akunakwenzeka ngoba ukuhlola sekuvele kuqalile ukuqoqa imiphumela ngamapharamitha owakhethile ekuqaleni. Ungaqalisa ukuhlola kwesibili ngokuhambisana namazwe/izifunda ezengeziwe ezikhethiwe, noma ungaqeda ukuhlola kwamanje bese usetha ukuhlola okusha. Qaphela ukuthi uma kukhona imikhiqizo yangaphakathi kwe-app elakanyene namazwe/izifunda, uzodinga ukulinda izinsuku ezingama-30 ngaphambi kokuthi usethe ukuhlola okusha.
Ukubaluleka kwezibalo kubalwa kuwo wonke amazwe/izifunda kuhlanganise nemikhiqizo ehloliwe ngokumelene nokuzimela kwinhlanganisela ngayinye. Uma ungathanda ukulungiswa kwentengo ezweni/isifunda esithile, sincoma ukuthi ukhethe kuphela lelo zwe/isifunda ekusethweni kokuhlolwa.
Yebo, ungasebenzisa okuhlukile ngisho nangemva kokuba izintengo sezibuyele kwezangempela.
Uma imikhiqizo yakho yangaphakathi kwe-app yokuhlola ingakhiqizi imali engenayo ehluke kakhulu ekulawuleni kwakho noma ingekho idatha eyanele, umphumela ubhekwa njengongaphelele. Kulo mphumela, kungenzeka ukuthi abathengi abanandaba namanani amabili.
Ngokuvamile, usayizi wesampula omkhulu unikeza amandla amakhulu. Uma umkhiqizo owodwa wangaphakathi kwe-app ohlele ukuwuhlola ungomunye wemikhiqizo edume kakhulu enabathengi abaningi, ukuhlola lowo mkhiqizo wangaphakathi kwe-app kukodwa kungase kusize. Uma kungenjalo, sikhuthaza ukuhlola emikhiqizweni eminingi yangaphakathi kwe-app ndawonye ukuze kwandiswe amandla okuhlola kwakho.
Uma unemikhiqizo eminingi yangaphakathi kwe-app eshintshashintshayo ngezinga elithile (ngokwesibonelo, USD 0.99 ngamayunithi emali engaphakathi kwe-app angama-60 kanye ne-USD 4.99 ngamayunithi emali engaphakathi kwe-app angama-300), lapho-ke sikukhuthaza ukuthi uhlole yomibili imikhiqizo yangaphakathi kwe-app ndawonye ukugwema ukudliwa kwabantu.
Ngokuvamile sincoma ukuhlola okuhlukile okukodwa ngemikhiqizo yakho yangaphakathi kwe-app enenani loqobo njengokulawula kanye nemikhiqizo yakho yangaphakathi kwe-app enesaphulelo njengokuhluka. Ukuhlolwa okuhlukene okubili kunemikhiqizo yakho yasekuqaleni enentengo yangaphakathi kwe-app njengokulawula kanye nemikhiqizo yangaphakathi kwe-app efanayo ngamaphoyinti entengo amabili ahlukene. Imiphumela evela ekuhloleni okunjalo kungaba nzima ukuyichaza, futhi ukuhlola okubili okuhlukile kuthatha isikhathi esiningi kunokuhlola okuhlukile okukodwa ukuze kufinyelele ukubaluleka kwezibalo.
Uma isikhawu sokuzithemba singabandakanyi inani likaziro emphumeleni, sibheka lokhu njengomphumela obalulekile ngokwezibalo. Esimweni sethu, umphumela umehluko phakathi kokulawula nokusetshenziswa okuhlukile.
Nasi isibonelo sendlela isikhawu sakho sokuzethemba esingase sibukeke ngayo ngomphumela ophelele oqondile:
Nasi isibonelo sokuthi isikhawu sakho sokuzethemba singabukeka kanjani ngomphumela omubi ngokuphelele:
Nasi isibonelo sokuthi isikhawu sakho sokuzethemba singabukeka kanjani ngomphumela ongaphelele odinga idatha eyengeziwe:
Yebo, sihlala siqapha ukukhwabanisa kwendawo yomsebenzisi futhi sithatha izinyathelo zokunciphisa umthelela kubathuthukisi bethu nemikhiqizo yabo.
Okuqukethwe okuhlobene
- Funda kabanzi mayelana nokuhlolwa kwentengo nezakhi ezihlobene.
- Qedela izifundo zokuhlolwa kwentengo ku-Google Play Academy.