Qonda ama-metric wendlela yokwenza imali ngomhlahlandlela wamasu

Umhlahlandlela wamasu unikeza isixhumi esibonakalayo esinembile ku-Play Console ukuze sisize onjiniyela begeyimu bendlela yokwenza imali baqonde kangcono ukusebenza kwabo kwendlela yokwenza imali. Ngale ndlela, bangakwazi ukukhulisa ibhizinisi labo ngokusekelwe kuma-metric angokwezifiso amasha nezincomo ezivela kochwepheshe bokubonisana ngokukhula be-Google Play.

Amathuluzi omhlahlandlela wamasu afaka phakathi: 

• isigaba se-metric ukukusiza uqonde ukuthi ama-metric emali engenayo yegeyimu yakho ayithinta kanjani imigomo yebhizinisi lakho futhi uqonde ukuthi uzobeka kuqala nini ukulungiselelwa kwe-metric eyodwa esikhundleni senye
• amabhentshimakhi eqembu lontanga, ukuhlukaniswa kwezwe, namathrendi ukukusiza ukuthi uqonde futhi ubone amathuba wokusimamisa i-metric ekhethiwe
• izincomo ezivela kochwepheshe bethu bokubonisana ngentuthuko ukukusiza ukuthi usebenzise  lamathuba

Amanothi: 

• Umhlahlandlela wamasu utholakala kuphela konjiniyela begeyimu abenza imali ngesistimu yokukhokha ye-Google Play.
• Ama-metric nezincomo zeziqondiso zenzelwe imodeli yokwenza imali esekelwe kumkhiqizo wangaphakathi kwe-app, ngakho onjiniyela abenza imali ngokubhaliselwe noma ngama-app akhokhelwayo bangathola lokhu okuqukethwe kungahambisani kangako.

Ukusebenzisa umhlahlandlela wamasu

Umhlahlandlela wamasu wukubuka konke kwendlela yokwenza imali okusiza ukuthi uqonde futhi uhlole abashayeli bakho bemali engenayo uqhathanisa nontanga emazweni nasezinkathini ezahlukene. Ngokwesibonelo, ungakwazi:

• Ukusebenzisa isigaba se-metric ukuze unqume ukuthi iyiphi i-submetric yeleveli ephansi amaqembu akho angaba nayo ukuze uthole ithuba elikhulu kakhulu lokukhula kwemali engenayo iyonke.
• Hlola kuqala uchungechunge lwesikhathi ukuze uthole ama-metric athile ukuze uqonde ukuthi ukusebenza kwakho kuhluke kakhulu noma kuyingxenye yethrendi yini. Ungahlola ukuhlaziywa kwe-metric ukuze uthole ulwazi oluningiliziwe mayelana naleyo metric kanye nezincomo zokuthi ungathuthuka kanjani kule ndawo.
• Buka ukuhlukaniswa kokusebenza kumazwe/izifunda zonkana ngokuhlobene nomsebenzisi wakho ohlanganyele naye ngokusekelwe kulawo mazwe/izifunda ukuze uhlonze izindawo ezingasebenzi kahle.
• Shintsha ukuqhathanisa kontanga bakho ukuze uqonde ukuthi igeyimu yakho isebenza kanjani uma iqhathaniswa nezinye izinhlobo.

Ukuze ufinyelele futhi usebenzise umhlahlandlela wamasu:

1. Vula i-Play Console bese uya ekhasini elithi Umhlahlandlela wamasu (Yenza imali > Imibiko yezimali > Umhlahlandlela wamasu). 
   • Qaphela: Udinga imvume Yokubona idatha yezimali ukuze ufinyelele ekhasini elithi Umhlahlandlela wamasu.
2. Kokuthi "Isigaba se-metric," khetha ama-metric ukuze uhlole ukusebenza kwawo, ubudlelwano phakathi kwawo, nokuthi aqhathaniswa kanjani nontanga bakho abakhethiwe. Isigaba esithi "Ukusebenza ngamazwe/izifunda" siqhathanisa ukusebenza kwakho emazweni/ezifundeni zonkana ukuze kukhonjwe amathuba aqonde kakhulu okuthuthukisa.
   • Ithiphu: Iya esigabeni esithi Izincazelo ze-metric ngezansi ukuze uthole uhlu olugcwele lwama-metric ekulandeleni. 
3. Lapho usuyibonile i-metric ofuna ukuyihlola, chofoza okuthi Hlola izibalo ze-metric ukuze ubuke ikhasi elithi Izibalo ze-metric, bese uthola imininingwane ejulile ngaleyo metric. Lokhu kuhlanganisa okulandelayo:
   • Buka umlando ogcwele wesikhathi esimisiwe samathrendi okusebenza, ngokuqhathaniswa nontanga.
   • Bona ukuhlukaniswa kokusebenza kwe-metric kuwo wonke amazwe, ngokuqhathaniswa nontanga.
   • Buka izincomo ezivela kochwepheshe bethu bendlela yokuthuthukisa leyo metric, ngamalinki aya kuzinsiza ezengeziwe ezivela ku-Google Play.

Izincazelo ze-metric

Isigaba se-metric siqukethe ama-metric alandelayo:

I-metric	Incazelo
Isilinganiso semali engenayo ngomsebenzisi okhuthele nyanga zonke	Isamba semali engenayo etholwe esikhathini esiyizinsuku ezingama-28 ihlukaniswa ngabasebenzisi abasebenzayo banyanga zonke (ukukhishwa kwezinsuku ezingama-28) okulinganisa impumelelo yakho ekushayeleni imali engenayo evela kubasebenzisi bakho.
Isilinganiso somthengi sanyanga zonke	Amaphesenti wabasebenzisi abasebenzayo banyanga zonke abathenge okungenani okukodwa esikhathini esiyizinsuku ezingama-28. Le metric iwukhiye wokuqonda ukuguqulwa komthengi kanye nokukhulisa ububanzi besisekelo sakho somsebenzisi okhokhayo.
Imali engenayo emaphakathi ngomthengi wanyanga zonke	Eyaziwa nangokuthi i-Average Revenue Per Paying User (ARPPU) Lena imali engenayo ekhiqizwe i-app yakho ezinsukwini ezingama-28 kusuka kubathengi banyanga zonke (abantu abathenga okungenani okukodwa esikhathini esiyizinsuku ezingama-28). Le metric izokusiza ukuthi uqonde inani labathengi ebhizinisini lakho. Qaphela: Lena i-metric entsha.
Isilinganiso sokuqala somthengi sanyanga zonke	Amaphesenti wabasebenzisi abasebenzayo abathenga okokuqala enkathini yezinsuku ezingama-28. Le metric izokuvumela ukuthi uhlaziye ukuthi ubangeza ngokushesha kangakanani abathengi abasha kugeyimu yakho. Qaphela: Lena i-metric entsha.
Ibuyisela isilinganiso somthengi wanyanga zonke	Amaphesenti abathengi bakho banyanga zonke abathengile ngaphambilini. Lokhu kungakusiza ukuthi wahlulele uma wakha izithameli ezikhokhayo ezethembekile. Qaphela: Lena i-metric entsha.
Imali engenayo yesilanganiso sazinyanga zonke sokuthenga ngakunye	Eyaziwa nangokuthi inani le-oda elimaphakathi, imali yonke engenayo yezinsuku ezingama-28 ihlukaniswa ngenani lokuthenga ngaleso sikhathi. Le metric ibalulekile ekutholeni ukuqonda mayelana namaphethini okuthenga kwabasebenzisi, ukubala inani lesikhathi sempilo yekhasimende, nokunquma isu lentengo elilungile.
Okuthengwa ngumthengi ngamunye nyanga zonke	Isilinganiso senani lokuthenga okwenziwe ezinsukwini ezingama-28 ngabathengi banyanga zonke (abantu abathenga okukodwa okungenani ezisikhathini esiyizinsuku ezingama-28). Le metric ingase inyuse ukuthi bangaki abasebenzisi abathengayo nokuthi bathenga kaningi kangakanani, ikusize ukuthi uqonde kangcono ukuziphatha kokuthenga.

Imibuzo evame ukubuzwa

Kungani isiqondiso samasu singatholakali ku-app yami?

Umhlahlandlela wamasu utholakala kuphela konjiniyela begeyimu abenza imali ngesistimu yokukhokha ye-Google Play. Uma lokhu kusebenza kuwe, kodwa angakwazi ukubona ikhasi elithi Umhlahlandlela wamasu, kungase kudingeke ukuba ucele imvume Yokubuka idatha yezezimali kumphathi we-akhawunti yakho. Ungenza lokhu ngokulandela le linki ye-Play Console futhi wenze isicelo.

Nginokubhaliselwe noma igeyimu ye-premium; ingabe umhlahlandlela wamasu ungifanele?

Ama-metric nezincomo zeziqondiso zenzelwe imodeli yokwenza imali esekelwe kumkhiqizo wangaphakathi kwe-app, ngakho onjiniyela abenza imali ngokubhaliselwe noma ngama-app akhokhelwayo bangathola lokhu okuqukethwe kungasebenzi kangako.

Abonwa kanjani amaqembu ontanga?

Funda kabanzi ngamaqembu ontanga nokuthi akhethwa kanjani ku-Play Console.

Kungani ingekho idatha etholakalayo yegeyimu yami? Yini engingayenza ukuze ngibone idatha?

Wonke ama-metric asekelwe kudatha yemali engenayo futhi ngokuvamile atholakala ezinsukwini eziyi-7 ngaphambi kosuku lwamanje. Amageyimu angakhiqizi imali ngeke akwazi ukubona noma iyiphi idatha.

Zama ukukhetha isikhathi sezinsuku ezingama-28, noma usuku oluhlukile ukuze ukhuphule inani ledatha etholakalayo.