Graphic assets, screenshots & video

By adding screenshots and video that showcase your app's features and functionality on your app's store listing page, you can help your app attract new users on Google Play. 

Graphic assets, screenshots and video are used to highlight and promote your app on Google Play and other Google promotional channels. 

  • After you add graphic assets to your store listing, they're shown on your store listing across all test tracks.
  • To restrict the promotion of your app across Google-owned properties, you can check the 'Marketing opt-out' tick box on your app's Pricing & distribution page.

Here's where you can manage your app’s graphic assets on the Play Console:

  1. Sign in to your Play Console.
  2. Click All Applications All applications.
  3. Select an app.
  4. On the left menu, click Store Presence > Store listing.
  5. Under 'Graphic assets', you can upload your images and add a YouTube video.
Screenshots

You can add up to 8 screenshots for each supported device type: Phone, Tablet (7-inch & 10-inch), Android TV and Wear OS by Google. To upload screenshots for different device types, under 'Screenshots', click a device-specific tab.

  • Tablet: If you want your app to be eligible for Google Play’s 'Designed for tablets' section, you need to add tablet screenshots. To optimise your Store Listing for tablets, review the Tablet App Quality Checklist.
  • Wear OS by Google: If you’re distributing an app to Wear OS by Google devices, you need to add at least one screenshot on your app’s 'Wear OS by Google' tab. Here are some best practices to follow when adding Wear OS screenshots:
    • Upload screenshots for round and square devices. When deciding on your screenshots, bear in mind that more Wear OS by Google devices are round.
    • If you're including multiple screenshots in a single image file, limit each image file to two screenshots.
    • Play Store on Wear has a dark background, so we recommend adding screenshots with transparent backgrounds.

  • Android TV: If you distribute an app to Android TV devices, you will need to add at least one screenshot on your app’s 'TV' tab before you can publish your app.
    • An Android TV banner image is also required.
    • TV screenshots will only be displayed on Android TV devices.

Requirements

To publish your Store Listing, you must provide a minimum of 2 screenshots.

  • JPEG or 24-bit PNG (no alpha)
  • Minimum dimension: 320 px
  • Maximum dimension: 3840 px
  • The maximum dimension of your screenshot can't be more than twice as long as the minimum dimension.

Some sections of the Play Store show groups of recommended games using screenshots. For your game to be eligible, you must provide a minimum of three landscape screenshots.

  • 16:9 aspect ratio (landscape)

Where they're displayed

Your uploaded screenshots that will be displayed on your app's details page on the Google Play website and Android app.

Note: If a video is available, it will always be the first thumbnail shown on Google Play. It will be followed left-to-right by the screenshots best suited for the device that the user is browsing on. On the Google Play web store (play.google.com), tablet screenshots are prioritised and appear before phone screenshots.

High-res icon

To publish your Store Listing, a high-res icon is required. The high-res icon does not replace your app's launcher icon, but should be a higher-fidelity, higher-resolution version that follows these design guidelines: 

Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512 px by 512 px
  • Maximum file size: 1024 KB

Where it's displayed

Your high-res icon is used in various locations on Google Play.

Feature graphic

To publish an app and have it featured anywhere on Google Play, a feature graphic is required. Your feature graphic is a powerful tool to show off your creative assets and attract new users.

Important: To display a feature graphic on your app’s store listing, you also need to add a promo video.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024 px by 500 px

Where it's displayed

Your feature graphic is displayed before your screenshots on your app’s store listing. If you’ve added a promo video, a Play button will overlay on your feature graphic so that users can watch your promo video.

Tips

  • Don't include any copy or important visual information near the borders of the asset – specifically near the bottom third of the frame.
  • If adding text, use large font sizes.
  • Your graphic may be displayed alone without the app icon.
Promo graphic

The promo graphic is used for promotions on older versions of the Android OS (earlier than 4.0). This image is not required to submit an update for your Store Listing.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 180 px by 120 px
TV banner

To publish an Android TV-enabled app, a banner asset is required. When you're creating a banner asset, think of it like your app’s icon on Android TV.

Note: Your app's banner asset will only be displayed on Android TV devices.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1280 px by 720 px
360 degree stereoscopic image

To publish a Daydream-enabled app, you'll need to add a 360-degree stereoscopic image to your Store Listing page.

When you're creating a 360-degree stereoscopic image, think of it like your app's background image within the Play Store on a Daydream device.

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 4096px by 4096px
  • Stereo 360°
  • Maximum file size: 15 MB

Promo video

You can add a promotional video to your store listing by entering a YouTube URL in the 'Promo video' field. A promo video isn’t required, but it's highly recommended as a fun, engaging way to show features of your app to potential users.

Important: To display a promo video on your app’s store listing, you also need to add a feature graphic.

  • Use a video's YouTube URL, not a YouTube playlist or channel URL.
  • Don't use an age-restricted video.
  • Turn off monetisation for the video to avoid having ads displayed on or before your video.
  • Use a video’s full YouTube video link instead of a shortened link.
    • Use: https://www.youtube.com/watch?v=yourvideoid
    • Don't use: https://youtu.be/yourvideoid
  • Some sections of Google Play show groups of recommended games using videos. For a game to be eligible to be shown in these sections, use a video that’s filmed in landscape orientation

Where it's displayed

Your promo video is displayed before your screenshots on your app’s store listing and promotional areas on Google Play. Users can watch your promo video by selecting the Play button that overlays on your feature graphic.

Tips

  • Keep your videos short (30 seconds to 2 minutes) and focused on the most compelling features first.
  • If you have a device running Android 4.4 Kitkat or above, use the adb shell command screenrecord to capture video directly from your device.

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