Graphic assets, screenshots, & video

By adding screenshots and a video that showcase your app's features and functionality on its store listing page, you can help your app attract new users on Google Play.

Graphic assets, screenshots, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

Manage graphic assets

Before adding graphic assets to your app’s store listing, note:

  • Graphic assets are shown on your store listing across all test tracks after you add them to your store listing.
  • You can check the "Marketing opt-out" checkbox on your app's Pricing & distribution page to restrict the promotion of your app across Google-owned properties.

Here's where you can manage your app’s graphic assets:

  1. Sign in to your Play Console.
  2. Click All Applications All applications.
  3. Select an app.
  4. On the left menu, click Store Presence > Store listing.
  5. Under "Graphic assets", you can upload your images and add a YouTube video.

Content guidelines: requirements and recommendations

Different graphic assets have different requirements. Please read the content below to understand what you need to keep in mind when adding graphic assets to your Google Play store listing.

High-res icon

You need a high-res icon to publish your store listing. The high-res icon does not replace your app's launcher icon, but should be a higher-fidelity, higher-resolution version that follows Google Play's icon design specifications. Your high-res icon is used in various locations on Google Play.

Content guidelines

Requirements

  • 32-bit PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB
Feature graphic

You need a feature graphic to publish an app and have that app featured anywhere on Google Play. Your feature graphic is a powerful tool to convey app or game experiences and attract new users.

Your feature graphic is displayed in various places on the Play Store Android app and website. For example, we overlay a Play button on your feature graphic as a cover image for your promo video, if present. On the Play Store Android app, we also show your feature graphic on the homepage in a large format:

  • For apps, we show a collection of apps in a large format with your feature graphic, including ads.
  • For games, we show groups of recommended games in a large format featuring promo videos and screenshots, where we show your feature graphic.

Typically, feature graphics are shown in context of top-level app metadata (such as an app icon or title, for example).

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

Highly recommended

Because your feature graphic may be shown across Google Play, and not just on your store listing, we highly recommend making an informative graphic that conveys the essence of your app or game. Apps and games that comply with these guidelines are more likely to be promoted across Google Play.

  • Use graphics that convey app or game experiences, and highlight relevant context or story-telling elements if needed.
  • Keep prominent visuals and the focal point towards the center of the graphic:

  • Avoid running into cutoff zones (15% from all four edges). If your branding is in the cutoff zones (the red areas in the example below), it may be cut off depending on the UI format.

  • Restrict background elements to the edges of the graphic.
  • Consider using more vibrant colors in your graphics to build interest and excitement, and avoid using pure white or dark gray. These colors can blend in with the Play Store background.
  • Use a similar or complementary color theme and style in the feature graphic, app icon, and in the app itself, so users can immediately associate them with your app and brand.
  • Localize your graphic and branding text as appropriate for different markets and languages.
  • Don’t use prominent branding that is similar to your app icon. This prevents duplications when shown in context with your app icon. Optimize for branding elements that serve as an extension of your app icon.
  • Avoid any form of taglines.
  • Avoid any content that reflects or suggests Play Store performance, ranking, or price and promotional information.
  • Avoid time-sensitive content that can become outdated quickly to reduce the need to update.
  • Avoid overloading the graphic with fine details. These will not be visible on many phone screens.
  • Avoid inappropriate or repetitive image elements, such as:
    • Third-party trademarked characters or logos without proper permission.
    • Device imagery (as this can become obsolete quickly or alienate some users).
    • Screenshots.
    • Advertisements.
    • Google Play or any other store’s badge or icon.
    • Any content that violates the Developer Program policies. This content can result in your app being removed or suspended from Google Play.
Screenshots

Use screenshots to convey capabilities, the look and feel, and experience of your app to potential users for better app discovery and decision making. You can add up to 8 screenshots for each supported device type: Phone, Tablet (7-inch & 10-inch), Android TV, and Wear OS by Google.

Your screenshots are displayed on your app’s store listing on the Play Store Android app and website. If your promo video is available, your screenshots will be shown after the promo video, followed left-to-right by the screenshots best suited for the device the user is browsing on. On the Google Play web store (play.google.com), phone screenshots are prioritized and appear before screenshots for other device types.

Note: On the Play Store Android app:

  • Your screenshots may also be displayed on search and the homepage.
  • For games, some sections of the Play Store show groups of recommended games in a large format using landscape screenshots. This drives higher conversion rate compared to showing app icons only.

To upload screenshots for different device types, under “Screenshots,” click a device-specific tab:

  • Tablet: To optimize your store listing for tablets, review the Tablet App Quality Checklist.
  • Wear OS by Google: If you’re distributing an app to Wear OS by Google devices, you need to add at least one screenshot on your app’s “Wear OS by Google” tab. Here are some best practices to follow when adding Wear OS screenshots:
    • Upload screenshots for round and square devices. When deciding on your screenshots, keep in mind more Wear OS by Google devices are round.
    • If you're including multiple screenshots in a single image file, limit each image file to two screenshots.
    • Play Store on Wear has a dark background, so we recommend adding screenshots with transparent backgrounds.
  • Android TV: If you distribute an app to Android TV devices, before you can publish your app, you need to add at least one screenshot on your app’s “TV” tab.
    • An Android TV banner image is also required.
    • TV screenshots will only be displayed on Android TV devices.

Content guidelines

Requirements

To publish your store listing, you must provide a minimum of two screenshots across form factors that meet the following requirements:

  • JPEG or 24-bit PNG (no alpha)
  • Minimum dimension: 320px
  • Maximum dimension: 3840px
  • The maximum dimension of your screenshot can't be more than twice as long as the minimum dimension.

Highly recommended

Because your screenshots may be shown across Google Play, and not just on your store listing, we highly recommend choosing informative screenshots that convey the essence of your app or game. Apps and games that comply with these guidelines are more likely to be promoted across Google Play.

  • Do not include any content that reflects or suggests Play Store performance, ranking, or price and promotional information.

For games, some sections of the Play Store show groups of recommended games in a large format using screenshots. This drives higher conversion rate compared to showing app icons only. To be eligible to show in these large formats, we highly recommend providing three landscape (16:9 aspect ratio) screenshots:

  • If your game is a portrait game, add these screenshots after your portrait screenshots.
  • Make sure these screenshots depict the in-game experience so users can get a sense of what the gameplay will be like if they download and play.
Promo video

A promo video is effective to show the capabilities, the look and feel, and experience of your app to potential users for better app discovery and decision making. It is not required, but we highly recommend providing a promo video for games particularly. Your game may require a promo video to be shown in certain parts of the Play Store.

Your promo video is displayed before your screenshots on your app’s store listing on the Play Store Android app and website. Users can watch your promo video by tapping on the play button that overlays on your feature graphic.

On the Play Store Android app:

  • Your promo video may also be displayed on search and the homepage.
  • Your promo video may autoplay inline with muted audio up to 30 seconds depending on the user device, setting, network connection, and surface area. Whenever your video does not autoplay, a play button is overlaid on your feature graphic.
  • For games, some sections of the Play Store show groups of recommended games in a large format featuring promo videos that drives higher conversion rate compared to just showing your app icon.

You can add one promotional video to your store listing by entering a YouTube URL in the "Promo video" field.

  • Use a video's YouTube URL, not a YouTube playlist or channel URL.
  • Do not add extra parameters like timecodes in the YouTube URL. 
  • Use a video’s full YouTube video link instead of a shortened link.
    • Use: https://www.youtube.com/watch?v=yourvideoid
    • Don't use: https://youtu.be/yourvideoid
  • Provide a localized video tailored for users in different markets around the world.

Content guidelines

Apps and games that comply with these guidelines are more likely to be promoted across Google Play.

Note: For games, your game may not show in large formats featuring videos.

Requirements

  • Disable ads for your video to be shown on the Play Store. When users browse the Play Store, we want them to see a video about your app, not someone else’s ad, as this can be confusing for users. To disable ads, you’ll need to:
    • Turn off monetization in your video, or
    • Upload a different video without monetization claims and update the URL in the Google Play Console.
      Important: If your video uses copyrighted content, turning off monetization for your video may not be enough to prevent ads. In that case you will need to use a different video (without copyrighted content that has monetization claims).
  • Set your video’s privacy setting to public or unlisted. Do not set it to private.
  • Make sure your video is embeddable on the Play Store Android app and website.

Highly recommended

Because your video may be shown across Google Play, and not just on your store listing, we highly recommend making an informative video that conveys the essence of your app or game. Apps and games that comply with these guidelines are more likely to be promoted across Google Play.

  • The video must demonstrate the actual in-app or in-game experience, focusing on the core features and content as early as possible within the first 30 seconds of the video.
  • Your video should set the right expectations and get the user excited about the actual in-app or in-game experience they will engage with once they download the app or game.
    • We understand that branding and storytelling can be important but we highly recommend minimizing these elements and focus instead on showing the actual experience.
    • Use captured footage of the app or game itself. Do not include people interacting with the device (for example, fingers tapping on the device), unless the core gameplay or app usage is off-device.
    • While pre-rendered footage, cutscenes, and graphical assets can help establish the mood and theme of a game, they can mislead the users by giving a false impression of the gameplay experience. When using pre-rendered footage, cutscenes and graphical assets should be subservient to and supportive of the actual in-game experience.
  • Create a video in landscape orientation rather than a portrait orientation, as your video will show in landscape video player. Even if your app or game is in portrait orientation, create a landscape video that is zoomed in to the app or game experience.
  • Keep your videos short and concise because only the first 30 seconds autoplay. Users can continue watching the full video by tapping it.
  • Since videos may inline autoplay with the sound muted by default, consider using copy to give the user more context. However:
    • Do not include any content that reflects or suggests Play Store performance, ranking, or price and promotional information.
    • Make sure that the text is legible by using readable fonts, proper font size, and displaying the text long enough for the user to read it.
  • Properly localize the video including the gameplay screen, taglines, and audio.
  • Don’t use an age-restricted video.

    Tip: If you have a device running Android 4.4 Kitkat or above, you can use the Android Debug Bridge (adb) screenrecord shell command to record a video directly from your device.

TV banner

A banner asset is required to publish an Android TV-enabled app. When you're creating a banner asset, think of it like your app’s icon on Android TV.

Note: Your app's banner asset will only be displayed on Android TV devices.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1280px by 720px
360 degree stereoscopic image

To publish a Daydream-enabled app, you'll need to add a 360 degree stereoscopic image to your Store Listing page.

When you're creating a 360 degree stereoscopic image, think of it like your app's background image within the Play Store on a Daydream device.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 4096px by 4096px
  • Stereo 360°
  • Maximum file size: 15MB

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