Review the following information to help you decide to turn this setting ON or OFF. If the setting is OFF, your Google mobile developer services data is only used to help provide and maintain the service. Below are some examples of how this data can be leveraged to improve tools and services. Additional services may be added over time.
Google products & services
Google can access and analyze data to better understand mobile behavior and trends, and use this data to improve Google products and services. This data can be used to improve the AdWords system, so you get better tools to create, manage, and analyze your ad campaigns.
Benchmarking
Aggregated and anonymous data can be used to help create features and publications that can give you a better understanding about what’s happening across your entire industry. Because this data is aggregated and made anonymous, it cannot be used to identify your account, organization, or users. Benchmarking data lets you know where you stand in your industry and contributes to research analyses that uncover important market trends, like year-over-year increase in mobile traffic.
Technical support
Google support representatives sometimes need to access your account to provide service and resolution to technical issues. Google support can access your account to troubleshoot and help you find solutions if you report an issue in your account.
Account specialists
Google sales and marketing specialists are trained to find ways to improve your experience with Google products. These specialists will be able to look at and assess the efficacy of different implementation strategies and account configurations.