Shop sales
Shop sales measurement models the number of offline purchases that have occurred after your customers interacted with your Google ads and their modelled value. You can get the benefits of both shop sales transaction count reporting and dynamic values reporting. To leverage dynamic shop sales reporting, you can opt in to automated shop sales solutions powered by survey and receipts data from over 10 million users of the Google Opinion Rewards app, third-party partnerships or by uploading your first-party data in a privacy-safe way. This allows you to understand the true value of your ads and check how the ads translate into offline transactions and revenue. Shop sales measurement is available for retailers, restaurants and automotive OEMs or regional dealer groups if eligibility requirements are met.
- Shop sales onboarding guide
- About shop sales measurement (for retailers, restaurants and automotive OEMs/regional dealer groups)
- About shop sales partners
- Set up your Google Ads account for shop sales
- Create custom variables for shop sales
- Upload your shop sales data
- Format your store sales data
- View your shop sales conversions
- Using store sales data with Customer Match
- Shop sales ISO 27001 certification
- Customer data policies
- About Smart Bidding for shop sales