New features & announcements
- Google Ads highlights of 2025
- Strengthen media measurement and ROI clarity with incrementality testing improvements.
- New brand suitability controls For YouTube feed and Discover
- Access new inventory and channel performance reporting in Performance Max campaigns
- Action required: Transition from call ads to call assets
- New features to connect your web and app advertising in Google Ads
- Unlock more visibility and control in Performance Max
- YouTube follow-on views optimisation now available in Demand Gen campaigns
- Google Marketing Live 2025: Your roundup of announcements
- Enhance your conversion measurement and ad performance with Google tag gateway for advertisers
- A new accelerated checkout experience is now available for Demand Gen campaigns in the US
- Improving search ads relevance lower down the page
- More goals and image controls coming to Performance Max
- Driving better performance from AI powered search ads with increased asset flexibility
- Action required for offline conversion import (OCI) for apps
- 2024 Google Ads Recap
- New Performance Max features: Assets experiments, video enhancements and more
- Measure creative impact with simplified Video Experiments
- Be the first in-stream ad that your target audience sees with First Position, now available across YouTube in Display & Video 360
- New website visits goal available in YouTube Studio
- Strengthen Your First-Party Data Strategy with New Tools
- Top tips to optimise for the festive season and beyond with Google AI
- Fewer ad breaks and more user engagement on YouTube connected TVs
- Four tips to maximise sales this back-to-school season
- Results from our display ads experiment with the Privacy Sandbox APIs
- Maximise performance on Search with updates to query matching
- Introducing cross-media reach
- Introducing Brand Recommendations in Google Ads
- Completing the transition to a new Google Ads design
- Google Marketing Live 2024: Your roundup of announcements
- Google I/O 2024: Making AI helpful for everyone
- New ways to steer your Performance Max campaigns to success
- Capture sales this spring shopping season and engage shoppers with AR & VR features
- Building more durable and effective bidding strategies for Hotel campaigns
- Drive more performance from AI powered search ads with new asset changes
- Adapt to privacy and regulatory changes with consent mode
- A new way to buy reservation ads in Google Ads
- Building a better streaming experience with fewer ad breaks and more
- More information on Google Ads buying behaviour on apps
- Maximise your awareness with more formats now available in video reach campaigns
- Engage with your most valuable audiences
- Unlock new relevant traffic on Performance Max with search themes
- Maximise views for your budget with video view campaigns on YouTube, now globally available
- Multiply your creativity with AI powered tools for Search ads
- More information on Google Ads move to real-time bidding for apps
- Our new policy to help guide advertisers and build trust with users
- Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Get ready to upgrade your Discovery ads to Demand Gen
- Multiply your holiday performance with new ads and insights features
- New Google Analytics 4 features for better App campaign performance
- Beginning 16 January 2024, for Google Ads served on Google AdSense, Ad Manager, AdMob and platforms supporting Google bidding for EEA/UK users, a Google-certified IAB TCF CMP will be required
- Boost your Search and Display results in Performance Max campaigns
- Reach Gen Z music lovers across formats and devices with the new Gen Z music lineup
- New brand settings in Search and Performance Max campaigns
- Timing update: First click, linear, time decay and position-based attribution models are going away
- Shop sales reporting and bidding are now available across Performance Max campaigns
- Continued improvements to App campaigns
- We have a winner: Announcing the results of our test of new Ads designs
- Google Marketing Live 2023: Everything you need to know
- Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- Google Marketing Live 2023: Improve your measurement foundation to drive better business outcomes
- Google Marketing Live 2023: Accelerate growth with your app
- Google Marketing Live 2023: Activate new features in Display & Video 360
- Google I/O: Making AI helpful for everyone
- First click, linear, time decay and position-based attribution models are going away
- New features to help you grow demand with Discovery ads
- Reach more guests with Performance Max for travel goals
- Testing new designs to improve your workflows
- A new way to buy and measure YouTube’s masthead
- Unlock the power of your Search ads with new tools
- What’s new in Performance Max campaigns
- The Ads Privacy Hub helps you measure performance more effectively
- The formula to help you navigate uncertainty
- Forecast the performance of video action campaigns in Reach Planner
- Building more durable and effective audience strategies in Google’s ads platforms
- Podcasts Lineup now available in Google Ads
- New Performance Max features to help you this season
- Trim videos into six-second bumper ads with machine learning tool
- Launched: Audio Ads to engage with users listening on YouTube
- Tap into your audience’s mood with Music Mood Lineups
- Seasonal video ad templates are now available in Google Ads
- Get more visibility into your conversions with new reporting columns
- Deliver more helpful Search ads by adding your business information
- Growing your mobile app today and in the future
- A new way to help you measure the impact of recommendations
- Acquire users who are more likely to engage with in-app ads using target ROAS bidding
- Making it easier to manage automatically applied recommendations
- Better control over Smart Bidding with new levers to value store visits and store sales
- Reminder: Upgrade your Local campaigns to Performance Max
- Engage your audience in every season with Discovery ads
- Reminder: Upgrade your Smart Shopping campaigns to Performance Max
- Give every video ad a voice-over with new text-to-speech feature in Google Ads
- New features to help you customise and improve your Performance Max campaigns
- Set your campaign up for success with diagnostic insights
- Travel products to help you scale your presence and capture pent-up demand
- Reminder: support for the creation and editing of expanded text ads will end on 30 June 2022
- Recap of product announcements from Google Marketing Live 2022
- Retail and shopping features highlighted at Google Marketing Live 2022
- Get started with the new Google Ads scripts experience
- Google I/O: Everything you need to know
- New Performance Max features to win new customers
- New ways to create custom columns
- Review performance across accounts with manager account dashboards
- Google Ads Editor v2.0: Support for Performance Max campaigns, conversion goals and more
- Reminder: support for the creation and editing of expanded text ads will end on 30 June 2022
- An easier way to import offline conversions
- Topics: The new Privacy Sandbox proposal for interest-based advertising
- Deliver more engaging Search ads with improvements to ad extensions
- Google Partners: Evolving our partnership to serve you better
- Find more opportunities with recommendations
- Learn more about Smart Shopping and Local campaign upgrades to Performance Max
- Test with even more ease and confidence with the new Experiments page
- Apache Log4j 2 vulnerability
- Get more from image extensions with new improvements
- Drive results with new features on the Insights page
- Upgrade to the Google Ads API for even more features
- Plan across your entire account with Performance Planner
- More insights and features to help you keep up with demand on the go
- YouTube Video discovery ads are now In-feed video ads
- Customer Match is now widely available and easier to use
- Product feeds now available for more video campaign types
- Google Ads Editor v1.8: Automatically apply recommendations, review performance insights and more
- Add shop sales to your Smart Bidding to grow online and in-store sales
- Drive conversions across Google’s ad channels with Performance Max campaigns
- New ways to manage and optimise conversions
- Work with your developer teams to prepare for the new Data safety section coming to Google Play
- Be ready for the holiday season with new ways to get your best deals on Google and measure performance
- Link your Zapier account in the Google Ads UI
- Maximise reach and efficiency with Video reach campaigns, now available globally
- New tools to help you optimise for the holidays
- App campaigns for engagement no longer require manual deep linking
- Learn more about the latest change to mobile search results
- Updating our ads and monetisation policies on climate change
- Anticipate consumer needs with demand forecasts on the Insights page
- Easily understand campaign spend with new budget reports
- Unlock performance insights with enhanced conversions
- Making it easier to invest in your offline customer data and find high quality leads
- Prepare to upgrade from TrueView for action to Video action campaigns
- Better measurement for video ads on Display
- Matching the most relevant keyword to every search
- Improving the search terms report while maintaining user privacy
- Making it easier to show the right message on Search
- Stand out this season with your delivery and return options and new business identity attributes
- Better control over Smart Bidding with conversion value rules
- Google Ads Editor v1.7: Support for Hotel ads, YouTube audio ads and more
- Attribution models now support YouTube and Display ads
- Reach back-to-school shoppers online and in-store
- Updates to how Smart Bidding strategies are organised
- Making it easier to get your best deals on Google and find timely merchandising insights during seasonal shopping moments
- Piloting a new 'strikes' system to address repeat ad policy violations
- Making it easier to create manager accounts
- Maximise the reach of your audience across TV and YouTube with Reach Planner in 18 countries
- Building a better viewer experience with ad pods
- Reminder: Ending support for new broad match modifier keywords
- Achieve greater results by upgrading to Video action campaigns
- Optimisation score expands to Video action campaigns
- Related video extensions now globally available
- New announcements from Google Marketing Livestream 2021
- Deliver engaging Search ads with image extensions
- Fueling recovery through travel products to help you reach more customers, capture pent-up demand
- Increase in-store sales with your online ads
- New bidding features to help you reach your goals
- Register for Google Marketing Livestream
- Making it easier to work with your Customer Match lists
- Supporting partners through the rollout of Apple’s new ATT policies
- Acquire high-value app users at scale with Target ROAS bidding
- A change to how Smart Bidding strategies are organised
- Giving advertisers more control over where their ads run
- New ways to support your measurement with first-party data
- The Insights page is now available to all advertisers globally
- Optimise your campaigns more efficiently
- Boost YouTube creative performance with experiments
- Easily share remarketing lists with your manager account
- Drive leads to your hotel directly using property promotion ads
- Introducing a new summary view for Google Ads
- Stay on top of account performance with the Google Ads mobile app
- Helping Partners get ready for the new Google Partners programme
- Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns
- Attribution reports now include YouTube and display ads
- Adopt parallel tracking for Video campaigns by 30 April 2021
- Drive more leads from your search ads
- Making it easier to reach the right customers on Search
- Standardising conversion attribution across all Video campaigns
- Bid across accounts with portfolio bid strategies
- Helping app developers prepare for Apple’s iOS 14 ATT policy updates
- New data exclusion controls for Smart Bidding
- Easily see the estimated list sizes of your similar audiences
- Explanations expands to target CPA campaigns on Search
- Google Ads Editor v1.5: New tools for ad strength, support for additional recommendations and image extensions
- Making it easier to see your campaign goals in optimisation score
- App campaigns for engagement now available for eligible advertisers globally
- Drive more, high-quality leads with lead form extensions
- Inspire consumers as they 'window shop' with Discovery ads for the holidays
- Stay on top of trends with the Insights page
- Get more from Smart Bidding with new improvements
- Grow your business with broad match and Smart Bidding
- The auction insights report expands to Report Editor
- Link your Google Ads account to Ads Data Hub
- Import your Google Ads data into Google Sheets
- Update on the move to average daily budgets for Maximise Clicks
- Easily analyse performance data with Report Editor
- New features and alerts to help set your campaigns up for success
- Easily respond to real-time holiday demand with Smart Shopping campaigns
- Get discovered by deal seekers with new features for listing your promotions (U.S. only)
- Making frequency reporting more helpful for video campaigns
- Tune into Ads on air for deep dives into our latest Google Ads products
- Manage accounts at scale with the Google Ads API
- TV in Reach Planner now available in five more countries
- Scale your contextual advertising more effectively with YouTube dynamic lineups
- Reach more of your ideal customers with custom audiences
- Understand your performance after the click with the ad destination report
- Performance Planner expands to Shopping campaigns
- Expanded conversion categories and reporting
- A simpler, faster way to create location extensions
- How to reach local consumers in a dynamic market
- New access level and account ownership for your Google Ads account
- Plan your budget more effectively with new Performance Planner features
- Grow your audience faster with Maximise conversions bidding in App campaigns
- Simplifying image requirements for App campaigns
- Automatically update Customer Match lists with Zapier
- New in manager accounts: optimisation score and recommendations
- Google Ads Editor v1.4: Support for recommendations and local campaigns
- Introducing new features for responsive search ads
- A new look for responsive display ads
- Expanding our Misrepresentation policy to better address clickbait advertising
- Deadline to adopt parallel tracking for Video campaigns extended to 31 March 2021
- Manager accounts are now available in the Google Ads mobile app
- Do more on the Overview page with three new features
- Deliver more relevant and helpful ad experiences with feeds in App campaigns
- New ways to up-level your skills digitally to be there for your app users
- Update on the move to Impression Share bid strategy
- How Smart campaigns is helping you reach more customers
- Understand changes in conversions with explanations
- Find relevant keywords faster and easier with refine keywords
- Get discovered in more places with Discovery ads
- Understand Search and Shopping ads performance with retail category reporting
- New resources for managing your campaigns through COVID-19
- Hotel ads product updates to support the industry during COVID-19
- Deadline to adopt parallel tracking for Video campaigns extended indefinitely
- Introducing call ads, with an optional website link
- Requiring advertiser identity verification to improve transparency
- Google Ads Editor v1.3: Support for shared budgets, optimisation score and more
- Google Trends for marketers in a dynamic environment
- Find more cross-account insights with Report Editor
- Get better App campaigns creative insights with new asset reporting features
- Easier resubmissions and appeals of ad policy issues
- Deadline extended to adopt parallel tracking for Video campaigns
- Use Maximise conversions and Maximise conversion value with portfolio bid strategies
- A new look for attribution reports in Google Ads
- Do more on the go with new features in the Google Ads mobile app
- Easily share remarketing lists across your manager and sub-accounts
- Making it easier to see how campaign changes impact ads performance in Google Ads
- All Google Ads campaigns will now be using improved Standard delivery
- Automate your Google Ads conversion imports with Zapier
- Parallel tracking for Video campaigns now available
- Understand how budget and goal changes may impact Smart Bidding
- Understand performance changes with explanations
- Optimisation score now includes Display campaigns
- New in Keyword Planner: Multiple plans and plan sharing
- Gain more insight into your bid strategy with top signals
- YouTube Masthead now available on TV screens
- Google Ads Editor v1.2: New campaign types and cross-account features
- Merchant Center upgrades to get your products in front of more holiday shoppers
- Elevate your video campaigns with new extensions for YouTube ads
- Connect with customers faster using lead form extensions (beta)
- Placements reporting updates
- App campaign asset updates
- Responsive search ads are now available to all advertisers, along with new tools
- Understand conversions by time with new columns
- Virtual Make-up comes to the YouTube Masthead
- Reach your ideal customer on Google Search
- Set conversion actions at the campaign-level for video ads
- Google Ads auction-time bidding comes to Search Ads 360
- Turn browsers into buyers with user-generated images in product reviews
- Easier cross-account analysis with Report Editor
- Improving call quality with a new look for call-only ads
- Get more from Recommendations with new features
- Set up conversion measurement as you create a new campaign
- Add shop visits to Smart Bidding to drive better omnichannel results
- Optimisation score is now available in the Google Ads mobile app
- Accelerated delivery sunset for Search and Shopping campaigns postponed to October
- A new policy on advertising for speculative and experimental medical treatments
- Introducing seasonality adjustments for Smart Bidding
- Filters now available on the Overview page
- New Smart Bidding strategy: Maximise conversion value
- Search and Shopping campaigns will now be using improved Standard delivery
- Average position sunset begins the week of 30 September
- Optimisation score now includes Shopping campaigns
- Manage multiple accounts more efficiently with the account map
- Gallery ads (beta) available in 11 languages globally
- Reach more of the right customers with phrase match and broad match modifiers
- Google Ads Editor v1.1: easier to use and loaded with new features
- Keyword Planner now shows the most relevant keyword ideas
- YouTube Masthead now available with CPM buying
- Drive more conversions with TrueView for action on Google video partners
- Parallel Tracking will be mandatory for Display ads starting 31 July 2019
- Introducing new audiences for Search
- New updates for App campaigns help unlock more search inventory on iOS mobile web browsers
- Create and edit responsive search ads in the Google Ads mobile app
- See landing page performance from Shopping campaigns on the 'Landing pages' page
- Simplifying portfolio bid strategies
- Choose which conversion actions to bid for at the campaign level
- From Target Search Page Location and Outranking Share to Target Impression Share
- New recommendations added to optimisation score
- GML 2019 recap of announcements
- New bidding controls to help meet your goals
- Google Marketing Live: Building for the new consumer journey
- New Performance Planner coming to Google Ads
- Mobilising for summer: Google Marketing Live 2019
- Smart strategies for growing your app business with ads
- Export Google Ads data to Google Sheets
- Keyword Planner changes finalised
- Parallel tracking for Display campaigns available 1 May 2019, Video campaigns postponed
- Adding cross-device activity to all attribution reports
- Manage across accounts with the new Google Ads Editor
- Introducing 'recommended columns' in Google Ads
- Our commitment to help you with policy compliance
- Grow your games business with ads
- Google Marketing Live broadcast on 14 May: register today
- Evaluate your Mobile Site Speed with the revamped Test My Site tool
- Prepare for average position to sunset
- Say more in your call-only ads with added lines of text
- Introducing three new features for responsive display ads
- Two new chart types in the Report Editor
- Universal App campaigns are now simply App campaigns
- Easily find predefined reports for the dataset that you’re viewing
- Updates to mobile page speed score on the Landing Pages tab
- Click share coming to Search campaigns
- Parallel tracking for Display and Video campaigns available 1 May 2019
- More ways to drive results with TrueView for action
- Expanded audience and buying features for the YouTube Masthead
- Reach your full account potential with optimisation score
- New Ways to Measure Sales Lift on YouTube
- Expanding advertiser access to 15-second non-skippable video ads
- Deliver more New Year conversions with the latest Display ads features
- Introducing pay for conversions in Display campaigns
- New call-to-action asset available for video ads
- More language support and new tools for responsive search ads
- Extending call and message reporting to more places
- Ad pod testing coming to YouTube
- Use Video ad sequencing to tell stories across screens and ad formats
- Use Target Impression Share to increase brand awareness
- Sight, sound and scale: TrueView for reach now available to all brands globally
- New workflow in creating goal-based campaigns
- Google Ads add-on in Google Sheets updates
- Introducing four new search ad position metrics
- Shop visits "New vs. Returning" segmentation now available
- Two new features available in the Ad Preview and Diagnosis tool
- Easier ways to manage your messages
- Use parallel tracking for fast load times and a great user experience
- New predefined landing page reports
- Launching new TV screens device category to reach YouTube users on connected TVs
- Improved attribution for TrueView for action ads
- Copy your column preferences
- Improving mobile site speed for the holidays
- Extend the impact of video campaigns with Google video partners
- Smart bidding to be used for search partners
- Use new account-level call reporting to ensure you're fully measuring call performance
- Inspire undecided shoppers with Shoppable Image ads
- Helping shoppers discover with video in Showcase Shopping ads
- Vertical video ads now available for TrueView and Universal App campaigns on YouTube
- Use and test Accelerated Mobile Pages (AMP) in Google Ads
- Deliver the best message across the web with responsive display ads
- Use “URL is” feature for more control over Dynamic Search Ads
- Match the intent of a search with close variants
- Use URL level stats for your Dynamic Search Ads
- Drive more traffic to your standard campaigns’ landing pages
- Editor release includes 4 new features
- Get more out of responsive search ads with new insights
- Workshops for scripts available
- Modernising the look of display ads for better performance
- Take action on cards within the Overview page
- Introducing new local marketing innovations for advertisers
- Use new local conversion insights to optimise your local advertising
- Deliver more relevance with responsive search ads
- Become an expert on creative strategy for App campaigns
- New security protection for your Google Ads account
- Chart time comparison data in the Report Editor
- Use optimisation score to guide your account optimisations
- Make every conversion count with site-wide tagging
- Take advantage of the new features in Google Ads Editor 12.4
- Updates to Smart Bidding
- Create dedicated user test and control groups with cookie-based experiments.
- New landing page parameter options available in Google Ads
- Use the Landing Pages report with Dynamic Search Ads.
- Improve your keywords with the New Words insight card.
- Quickly act on changes in your campaigns with the ad group shift insight.
- Save time on reporting. Use the new Google Ads add-on in Google Sheets
- Speed matters when providing assistive experiences
- Putting machine learning into the hands of every advertiser
- Use Notes to share details about account performance with anyone in your business
- Faster, safer and better ad experiences for consumers