Setting up mobile app deep links

For mobile app engagement campaigns on the Search or Display Networks, you'll need to set up deep links in your mobile app. These URLs allow your app users to launch your app directly from your ads.

You'll need to set up different types of deep links based on your app's operating system, and whether your ads appear on mobile Search, or the within mobile apps on the Display Network. Select one of the guides and follow the steps to generate the right deep link for your app and use it in your app engagement campaign.