Google Analytics and Google Ads

Google Analytics is a powerful tool that keeps track of all the traffic that comes to a website. You can use it with Google Ads to see how much of your website traffic or sales is coming from your ads. Learn more about using Google Analytics and Google Ads together.

Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting on July 1, 2024, you will lose access to Universal Analytics data in your account, the API, and in Google Ads. If you haven't completed the migration, go to the Setup Assistant to get started with Google Analytics 4. 

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