Measure results
Discover the suite of AdWords reporting features that we have to help you reach your business goals. Run reports at any time to see which ads, keywords and campaigns bring you the best business so that you can invest more wisely and boost your return on investment (ROI).
Connect your goals to data
Find and run reports
- Account, campaign and ad group performance
- Create, save and schedule reports from your statistics tables
- See your account history
- Filter your view of performance data
- About columns in your statistics table
- Add or remove columns in your statistics table
- Use segments in your tables
- Create custom columns
- View performance across campaign types
- Create and manage reports from the Reports page
- About the Report Editor
- Create customised reports with the Report Editor
- Create and edit dashboards
- Evaluate the performance of your landing pages
- About the add-on for Google Sheets
- About price benchmarks for Shopping ads (beta)
- Add or remove recommended columns in your statistics table
- Set up a missed visits report
Understanding your data
Track sales and other conversions
Google Analytics and Google Ads
- Link Google Analytics and Google Ads accounts
- Link Google Analytics and a Google Ads manager account (MCC)
- About using Firebase and Google Ads together
- Link Google Ads with Google Analytics App + Web or Firebase
- Link Optimise and Google Ads
- Linking multiple Google Ads accounts to Google Analytics
- About Google Analytics data in Google Ads reports
- Add Google Analytics data to Google Ads reports
- Import Google Analytics goals and transactions into Google Ads
- About auto-tagging
- Test landing pages with Google Analytics
- Measure web conversions from Google Analytics App + Web properties
- Measure app conversions from Google Analytics App + Web properties (via the Firebase SDK)
Common reporting issues
- Issues with fluctuating impressions
- Fix missing data and discrepancies
- Issues with clicks and click-through rate
- About invalid traffic
- Troubleshooting invalid clicks
- Industry standards for measuring clicks and video impressions/viewability
- Differences between Google Ads and third-party data
- About your data's freshness