Measure results
Discover the suite of AdWords reporting features that we have to help you reach your business goals. Run reports at any time to see which ads, keywords and campaigns bring you the best business so that you can invest more wisely and boost your return on investment (ROI).
Connect your goals to data
Find and run reports
- Account, campaign and ad group performance
- Create, save and schedule reports from your statistics tables
- See your account history
- Filter your view of performance data
- About columns in your statistics table
- Add or remove columns in your statistics table
- Use segments in your tables
- About custom columns
- View performance across campaign types
- Create and manage reports from the Reports page
- Create custom reports in Report Editor
- Create and edit dashboards
- Evaluate the performance of your landing pages
- About the add-on for Google Sheets
- Add or remove recommended columns in your statistics table
- About account level asset reporting
Understanding your data
Track sales and other conversions
- Get started with Conversion Tracking
- Track conversions on a website
- Learn about conversion tracking settings
- Track app conversions
- Track phone call conversions
- Track offline conversions
- Conversion tracking for manager accounts
- Attribution reports and attribution models
- Search Ads 360 Floodlight conversions in Google Ads
- Google Ads Conversion Tracking ISO 27001 Certification
- Different ways to track conversions
- About custom variables for conversions
- Set up custom variables for conversions
- About consent mode
- About consent mode modelling
- Enhanced conversions
- Transparent click tracker certification
Google Analytics and Google Ads
- [GA4 Migration] How automatically created GA4 properties impact your Google Ads account
- [GA4 Migration] Switch to Google Analytics 4 conversions manually
- [GA4 Migration] Best practices to mitigate performance fluctuations due to changes in conversion settings
- [GA4 Migration] How automatically migrated audiences impact your campaigns
- [GA4] Product linking: Link Google Analytics 4 properties and Google Ads
- [GA4] About Google Analytics 4 Audience Builder
- [GA4 Migration] How to increase confidence in your GA4 conversion data
- [GA4 Migration] Inherent differences between Universal Analytics and Google Analytics 4
- [GA4 Migration] Fix your conversion discrepancies
- [GA4 Migration] 5 ways to improve your GA4 performance
- Using Firebase and Google Ads together
- Product Linking: Link a Google Analytics (Universal Analytics) property to Google Ads
- Link Google Analytics to a Google Ads manager account (MCC)
- Linking multiple Google Ads accounts to Google Analytics
- [GA4] Product linking: Link Optimize and Google Ads
- About Google Analytics data in Google Ads reports
- Add Google Analytics data to Google Ads reports
- Import Google Analytics conversions into Google Ads
- Test landing pages with Google Analytics
- About auto-tagging
- Measure web conversions from Google Analytics 4 properties
- About on-device conversion measurement
- Performance Max reporting in Google Analytics
Common reporting issues
- Issues with fluctuating impressions
- Fix missing data and discrepancies
- Issues with clicks and click-through rate
- About invalid traffic
- Troubleshooting invalid clicks
- Industry standards for measuring clicks and video impressions/viewability/TrueView views
- Differences between Google Ads and third-party data
- About data freshness
- Third-party measurement on YouTube