Measure results
Discover the suite of AdWords reporting features that we have to help you reach your business goals. Run reports at any time to see which ads, keywords and campaigns bring you the best business so that you can invest more wisely and boost your return on investment (ROI).
Connect your goals to data
Find and run reports
- Account, campaign and ad group performance
- Create, save and schedule reports from your statistics tables
- See your account history
- Filter your view of performance data
- About columns in your statistics table
- Add or remove columns in your statistics table
- Use segments in your tables
- Create custom columns
- View performance across campaign types
- Create and manage reports from the Reports page
- Create custom reports in Report Editor
- Create and edit dashboards
- Evaluate the performance of your landing pages
- About the add-on for Google Sheets
- About price benchmarks for Shopping ads (beta)
- Add or remove recommended columns in your statistics table
- View local competitive visits and search terms
- Understanding your conversion tracking compatibility rate
Understanding your data
Track sales and other conversions
- Get started with Conversion Tracking
- Track conversions on a website
- Learn about conversion tracking settings
- Track app conversions
- Track phone call conversions
- Track offline conversions
- Conversion tracking for manager accounts
- Attribution reports and attribution models
- Search Ads 360 Floodlight conversions in Google Ads
- Google Ads Conversion Tracking ISO 27001 Certification
- Different ways to track conversions
- About custom variables for conversions
- Set up custom variables for conversions
- About consent mode (beta)
- About consent mode modelling
Google Analytics and Google Ads
- Using Google Analytics and Google Ads together
- Using Firebase and Google Ads together
- Link a Google Analytics (Universal Analytics) property to Google Ads
- Link a Google Analytics 4 property or Firebase project to Google Ads
- Link Google Analytics to a Google Ads manager account (MCC)
- Linking multiple Google Ads accounts to Google Analytics
- Link Optimize and Google Ads
- About Google Analytics data in Google Ads reports
- Add Google Analytics data to Google Ads reports
- Import Google Analytics conversions into Google Ads
- Test landing pages with Google Analytics
- About auto-tagging
- Measure web conversions from Google Analytics 4 properties
- Measure app conversions from Google Analytics 4 properties
Common reporting issues
- Issues with fluctuating impressions
- Fix missing data and discrepancies
- Issues with clicks and click-through rate
- About invalid traffic
- Troubleshooting invalid clicks
- Industry standards for measuring clicks and video impressions/viewability/TrueView views
- Differences between Google Ads and third-party data
- About your data's freshness
- Important changes to third-party measurement on YouTube