Measure results
Connect your goals to data
Find and run reports
- Account, campaign, and ad group performance
- Create, save, and schedule reports from your statistics tables
- See your account history
- Filter your view of performance data
- About columns in your statistics table
- Add or remove columns in your statistics table
- Use segments in your tables
- Create custom columns
- View performance across campaign types
- Create and manage reports from the Reports page
- Create custom reports in Report Editor
- Create and edit dashboards
- Evaluate the performance of your landing pages
- About the add-on for Google Sheets
- About price benchmarks for Shopping ads (beta)
- Add or remove recommended columns in your statistics table
- Set up a missed visits report
Understanding your data
Track sales and other conversions
- Learn about conversions
- Track conversions on a website
- Learn about conversion tracking settings
- Track app conversions
- Track phone call conversions
- Track offline conversions
- Conversion tracking for manager accounts
- Attribution reports and attribution models
- Search Ads 360 Floodlight conversions in Google Ads
- Google Ads Conversion Tracking ISO 27001 Certification
- Different ways to track conversions
- About consent mode (beta)
Google Analytics and Google Ads
- Link Google Analytics and Google Ads accounts
- Link Google Analytics and a Google Ads manager account (MCC)
- About using Firebase and Google Ads together
- Link Google Ads with Google Analytics App + Web or Firebase
- Link Optimize and Google Ads
- Linking multiple Google Ads accounts to Google Analytics
- About Google Analytics data in Google Ads reports
- Add Google Analytics data to Google Ads reports
- Import Google Analytics goals and transactions into Google Ads
- About auto-tagging
- Test landing pages with Google Analytics
- Measure web conversions from Google Analytics App + Web properties
- Measure app conversions from Google Analytics App + Web properties (via the Firebase SDK)
Common reporting issues
- Issues with fluctuating impressions
- Fix missing data and discrepancies
- Issues with clicks and clickthrough rate
- About invalid traffic
- Troubleshooting invalid clicks
- Industry standards for measuring clicks and video impressions/viewability/TrueView views
- Differences between Google Ads and third-party data
- About your data's freshness
- Important changes to third-party measurement on YouTube