About keywords
You choose keywords that are then matched to user searches and relevant web content on the Google Network. If there's a match, your ad can appear. Learn more about how keywords work and why choosing the right keywords helps you get your ads to appear for the right customers.
- About keywords in Search Network campaigns
- Basic tips for building a keyword list
- About keyword matching options
- About changes to phrase match and broad match modifier
- About ad group and asset group prioritisation within a Google Ads account
- About keyword status
- Choose keywords for Display Network campaigns
- About combining content targeting types
- Edit keywords
- Edit keywords in bulk
- Add, edit or remove your keywords
- Remove keywords
- Add keywords