Keywords
Keywords are phrases that you choose to determine when and where your ad can appear. They're matched to terms that people search for or web content that they view. Selecting keywords that are closely related to your ads can help you reach customers who are looking for what your business has to offer.
Understanding keyword basics
Choose your keywords
- Basic tips for building a keyword list
- Optimise your keyword list
- Add, edit or remove your keywords
- Choose keywords for Display Network campaigns
- About negative keywords
- Get negative keyword ideas using the search terms report
- Add negative keywords to campaigns
- Edit, remove or download negative keywords
- About negative keyword lists
- Create and apply negative keyword lists to campaigns
- Remove negative keyword lists from campaigns
- Edit or permanently remove negative keyword lists