Create ads and campaigns
Learn about the building blocks of your AdWords account: campaigns, ad groups, and ads. Find out how to set up a campaign that meets your business goals, and how to use ad groups to organize your ads. Choose from different types of ads to attract the right customers.
Set up a new campaign
- About campaign settings
- About Google Ads campaign types
- About "Search Network with Display Select"
- Choose your bid and budget
- Choose your location and language settings
- Choose an ad format
- Create and manage more than one campaign
- Mobile app promotion
- Choosing a marketing objective
- Create a Universal App campaign
- Create a campaign
- About reaching the right customers with your ads
- About Search Network only campaigns
- About video campaigns
- Change your campaign type
- About specialized campaign types
- About Smart Display campaigns
- Create and manage Smart Display campaigns
- About bidding in Universal App campaigns
- About outstream video campaigns
- Create an outstream video campaign
- About Smart Shopping campaigns
- Create a Smart Shopping campaign
Set up ad groups
Text ads
Image ads
- About image ads on the Display Network
- About common image ad sizes
- Create ads for dynamic remarketing
- About responsive display ads
- Create a responsive display ad
- Manage your responsive display ads
- Use image ads in different sizes
- Fix error messages with HTML5 ads
- Create an image ad
- About Lightbox ads
- Create a Lightbox ad
- About Lightbox ads specifications
- Tips for creating effective display ads
- Update your Flash ads
- About engagements reporting
- About the Ad Gallery
Video ads
- About video ad formats
- Tips for optimizing your video campaign
- Use square and vertical video to engage mobile customers
- Create a TrueView video campaign
- Create a video campaign with bumper ads
- Create a TrueView for shopping campaign
- Create a TrueView for action campaign
- About Google video partners
- About targeting for video campaigns
- Add targeting to your video campaigns
- About video ad metrics and reporting
- About bulk management tools for video campaigns
- About Reach Planner
- How to use Reach Planner
- About Target CPA bidding for video ads
- About watch time data for video campaigns
- About remarketing to YouTube viewers
Mobile ads
- About mobile ads
- Create an effective mobile site
- Link Google Play and Google Ads accounts
- Create a Universal App campaign
- About call-only ads
- About app promotion ads
- Connect with mobile users: Google Best Practices
- About ads in Universal App campaigns
- About text ads on mobile devices
- About app engagement ads and deep links
- About local catalog ads
- Create a local catalog ad for Display