Create ads and campaigns
Learn about the building blocks of your Google Ads account: campaigns, ad groups, and ads. Find out how to set up a campaign that meets your business goals, and how to use ad groups to organize your ads. Choose from different types of ads to attract the right customers.
Set up a new campaign
- Create a campaign
- About campaign settings
- Set up your campaign for success
- Create an App campaign
- About Google Ads campaign types
- Choose your bid and budget
- Choose your location and language settings
- Choose an ad format
- Create and manage more than one campaign
- Mobile app promotion
- About reaching the right customers with your ads
- About video campaigns
- Change your campaign type
- About specialized campaign types
- About Smart Display campaigns
- Create and manage Smart Display campaigns
- About bidding in App campaigns
- About outstream video campaigns
- Create an outstream video campaign
- About Smart Shopping campaigns
- Create a Smart Shopping campaign
- About Local campaigns
- Create a Local campaign
- Edit your Local campaign
- About the asset report for Local Campaigns
- About Smart Display campaigns with Pay for conversions
- Find or create placement reports for your App campaigns
- About the Bid Guidance widget
- About location groups
- Create and manage location groups
- About lead forms
- About the asset report for responsive search ads
Set up ad groups
Text ads
- Create a new text ad
- Write successful text ads
- About keyword insertion
- About text ads
- About text ads on the Display Network
- About text ads on mobile devices
- Set up keyword insertion
- About expanded text ads
- About responsive search ads
- Create effective responsive search ads
- About Ad strength
- Use lead form extensions in Search ads [BETA]
Image ads
- About image ads on the Display Network
- About common sizes for display ads
- Create ads for dynamic remarketing
- About responsive display ads
- Create a responsive display ad
- Manage your responsive display ads
- Uploaded display ads specifications
- About uploading your own display ads
- Upload your own display ads
- Fix error messages with Uploaded ads
- About Lightbox ads
- Create a Lightbox ad
- About Lightbox ads specifications
- Tips for creating effective display ads
- Update your Flash ads
- About engagements reporting
- About the migration from legacy display ads to responsive display ads
Video ads
- About video ad formats
- About Google video partners
- Tips for optimizing your video campaign
- Use square and vertical video to engage mobile customers
- Create a video campaign
- Preview your video ad
- Create a video campaign with bumper ads
- Create a TrueView for action campaign
- Tips for optimizing your TrueView for action campaign for conversions
- Create a TrueView for shopping campaign
- About targeting for video campaigns
- Add targeting to your video campaigns
- About video ad metrics and reporting
- About bulk management tools for video campaigns
- About Reach Planner
- How to use Reach Planner
- About watch time data for video campaigns
- About remarketing to YouTube viewers
- About video ad sequencing
- Create a video ad sequence campaign
- About reserved media placements on YouTube
Mobile ads
- About mobile ads
- Create an effective mobile site
- Link Google Play and Google Ads accounts
- About App campaigns
- Create an App campaign
- About call-only ads
- Connect with mobile users: Google Best Practices
- Assets and ads in App Campaigns
- About text ads on mobile devices
- About app engagement ads and deep links
- About local catalog ads
- Create a local catalog ad for Display
- About access restrictions for call-only ads