Fundamentals

Introduction to AdWords

• Understanding AdWords
• Understanding the Google Network

Account management

• Change your Google Ads sign-in information
• About email notifications
• About your language, number format, time zone, and currency settings

Campaign and ad group management

• Create and manage your campaigns
• Create and manage your ad groups

Keyword targeting

• Getting the most out of your keywords
• Keywords and the Display Network

Language & location targeting

• Choose your location and language settings
• Target ads to geographic locations
• Exclude ads from geographic locations
• About targeting geographic locations
• About ad reach
• Refine your location targeting
• Location target types by country
• About advanced location options

Ad formats

• Creating your ads
• Managing your ads
• About bumper ads for App campaigns

Budgets and bidding

• Introduction to budgets
• Introduction to bidding

Measurement and optimization

• Overview of AdWords measurement
• Optimization fundamentals

Performance, profitability, and growth

Managing multiple accounts

• About the MCC dashboard