Performance indicatorsAd position and rankAbout top and absolute top metricsAbout Ad RankAd Rank: DefinitionThe ad auctionAd Rank thresholds: DefinitionAbout ad qualityBrand liftAbout Brand LiftSet up Brand LiftAbout Maximize Lift biddingImpression shareAbout impression shareAbout click shareGet impression share dataAbout exact match impression shareImprove your impression share