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Will ad rotation in Google Ads will work for fixed ad and Ad customizer based ad ? 1 Recommended Answer 4 Replies 1 Upvote
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I have created two ads in Google Ads, one is normal ad and second ad is made by using ad customizer by dynamically changing content of ad based on feed.  My question is if Ad rotation is enabled, will these two ads will rotate ?  if it rotats then will feed based ad will keep on changing dynamically ?
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Ad rotation is never perfect. It tries for 50/50 serving, but will prefer an ad that gets more CTR or is more relevant to a particular query, to some degree.
 
It won't stop ads working properly.
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Rotation means the ads are submitted on an equal basis to the auction (e.g 1,2, 3,). However if  - let's say - ad #2 is submitted but has a low ad quality, then it will not win an impression. So the end result is an "uneven" number of impressions though the ads were rotating when submitted.
This is the reason for the recommendation to have 3-5 ads and let the system submit  (to the auction) the ad with the highest ad-quality 
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Thanks for explaining  OK if we have 5 ads 
Ad # 1 is normal ad 
Ad # 2 is normal ad 
Ad # 3 is normal ad 
Ad # 4 is normal ad 
Ad # 5 is an ad in which ad customizer feed is used to change the content dynamically.  [ every time different content will come based on condition] 
if all ads are of good quality , So in this case will the ad rotation work Ad#5 as well? does the ad customizer based ad is considered in ad rotation. ?
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