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Misleading Content | Google Ads Policy Help 0 Recommended Answers 23 Replies 31 Upvotes
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Posted on behalf of the Google Ads Policy Team

Hi Google Ads Community,
 
Misleading content is a part of our Misrepresentation policy. This policy exists because we don’t want users to feel misled by ads on the Google Network, and to make every effort to ensure content served through that ad network allows only honest, upfront information, so users may make informed decisions.
 
What if my website is disabled for misleading content - but I do not think I’m “misleading” anyone? 
It may be possible that the claims you’ve made are atypical or cannot be verified scientifically. Thus, appropriate changes would need to be made so that we can give users accurate and reliable information. This will not only increase the trust factor of the user in your products or services, but also help us build a safe advertising ecosystem for advertisers and users.
 
Diving right into the thick of things, we’ve classified some of the most common types of claims we see below and the actions that you may need to take to be compliant with this policy.
 
These are just representative examples and may not cover all scenarios.
 

Areas of Concern

Considerations
Misleading or exaggerated claims that are unlikely to deliver on their promise
Would not be allowed
Testimonials or endorsements which imply results are typical (something that every user can expect)
Include links to third-party verification and/or include relevant and noticeable disclaimers
Guarantees
Allowed only when linked to a clear and accessible money-back policy
Scientifically improbable claims such as cures for incurable ailments
Would not be allowed
Promotions that may mislead or trick users into clicking on them
Would not be allowed
 
So, to summarise:
  1. Make sure you check all pages of your website for similar claims.
  2. Add disclaimers wherever necessary and remove the non-compliant claims.
  3. Ensure you familiarise yourself with our help centre pages on each of our policies
 
It’s is important to remember that the above information is our attempt to discuss compliance with the AdWords Community and should not be treated as a substitute for the policies outlined on our help centre pages.
 
We hope this post helps you with site disapprovals and improving transparency for users and customers. Please continue leaving your thoughts and feedback in the comments section below.
 
Ads Policy @ Google
All Replies (23)
Is there anyway to know which part of my ads violated the policy or contain misleading content.
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Please share your website URL, and we will take a look
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I knew the problem before I even clicked on your link. Your domain name has millionaire in it, so that implies you are offering a get quick rich scheme, which is against Google Ads policy.

Also, you cannot promote a site where the primary purpose is data capture - name and email address. You can certainly offer a free ebook as your call to action, but your site needs more to it, and I don't mean a long sales page. You should be promoting a business or service.

Also, you are unlikely to profit from such promotions on Google Ads, the CPC should be too high.
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Oh, it is way more easier to understand with your explanation, sir. Not sure how the Google categorize sites as quick rich scheme though because I am not offering "how to get rich in 30 minutes" or else to the public.

I read the policy and did not see anything mentioned of what you said over here. 

Anyway, thanks a lot! Appreciate your time and helps! =)
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Your URL has millionaire in it...
 "get rich quick" schemes or promising large financial return for minimal effort or investment
https://support.google.com/adspolicy/answer/6020955

Regarding data capture, either the policy has disappeared or I can't find it today. I presume it is still in force.
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@Lam Yik Mun
Pls open a new discussion for your case. This thread is an article.
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@Karolis Rast
 
That website looks dodgy as hell. Makes unsubstantiated claims. There's a 100% guarantee. Promotes "shocking" weight loss - think for a moment why that's not a good thing. Hides the small print in barely visible light gray text. No wonder it wasn't allowed. It gets even worse when you read the article on the next page.
 
Probably a good idea to start a new thread to discuss it, rather than add your question to an article from months ago.
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in addition to misleading-content, affiliate supply-chains and arbitrage
related destinations, such as clickbank, are also generally not allowed.
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I just experienced the same thing. I don’t understand why my ad was disapproved because I didn’t make any claims.
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Kinza,
 
Your site looks spammy, your Google reviews appear to be fake, your fare estimator doesn't work...
 
But I think the actual problem is the address on your site is not real.
 
 
- - - - - - - - - - - - - - - - - - - - 
Rob Skelton, Google Ads Gold Product Expert
From Melbourne, Australia
 
This community is run by volunteers who are not Google employees.
 
To get the best guidance, please create a new thread herehttps://support.google.com/google-ads/thread/new?hl=en
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