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Original Poster - Matteo Bruschi

10/5/19

my youtube video ads are showing on channels completely unrelated to the KW on the settings 1 Recommended Answer 5 Replies 108 Upvotes

Hi there,

I've set up a campaign with a number of keywords, however the placements of my ads are channels completely unrelated to my KW ...

Why does that happen and how can I get around this?

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Setup and basics

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stl-del

10/5/19

Recommended Answer

Hi,

With Keyword targeting, your video ad appears to people that are searching your keywords on YouTube.

But if this targeting method doesn’t allow you to appear on relevant placements, I suggest you to use another targeting method such as affinity or custom affinity audiences.

With Placements targeting, you can directly choose YouTube channels and videos where you want to be shown.

Even apps or placements within websites (if you also want to appear on the display network).

You can combine targeting methods in the same video campaign but it’s better to separate them into different ad groups so it won’t narrow the delivery of your ad.

Here are some articles that may help you:

https://support.google.com/google-ads/answer/2454017

https://support.google.com/google-ads/answer/7131506

Best,

Estelle

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Matteo Bruschi

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User 15064425763238533754

12/11/19

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I want to help

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User 13374255330724894351

12/19/19

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I want keywords

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Fasdg Seljf

1/2/20

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what do you mean?

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Monzurul Hasan

1/11/20

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Would you please share details. Thank you.

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stl-del · Accepted Answer · 2019-10-05T11:41:21.067596+00:00

Hi,

With Keyword targeting, your video ad appears to people that are searching your keywords on YouTube.

But if this targeting method doesn’t allow you to appear on relevant placements, I suggest you to use another targeting method such as affinity or custom affinity audiences.

With Placements targeting, you can directly choose YouTube channels and videos where you want to be shown.

Even apps or placements within websites (if you also want to appear on the display network).

You can combine targeting methods in the same video campaign but it’s better to separate them into different ad groups so it won’t narrow the delivery of your ad.

Here are some articles that may help you:

https://support.google.com/google-ads/answer/2454017

https://support.google.com/google-ads/answer/7131506

Best,

Estelle