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my youtube video ads are showing on channels completely unrelated to the KW on the settings 1 Recommended Answer 5 Replies 108 Upvotes
Hi there,
I've set up a campaign with a number of keywords, however the placements of my ads are channels completely unrelated to my KW ...
Why does that happen and how can I get around this?
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Hi,
With Keyword targeting, your video ad appears to people that are searching your keywords on YouTube.
But if this targeting method doesn’t allow you to appear on relevant placements, I suggest you to use another targeting method such as affinity or custom affinity audiences.
With Placements targeting, you can directly choose YouTube channels and videos where you want to be shown.
Even apps or placements within websites (if you also want to appear on the display network).
You can combine targeting methods in the same video campaign but it’s better to separate them into different ad groups so it won’t narrow the delivery of your ad.
Here are some articles that may help you:
Best,
Estelle
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Recommended Answer
Hi,
With Keyword targeting, your video ad appears to people that are searching your keywords on YouTube.
But if this targeting method doesn’t allow you to appear on relevant placements, I suggest you to use another targeting method such as affinity or custom affinity audiences.
With Placements targeting, you can directly choose YouTube channels and videos where you want to be shown.
Even apps or placements within websites (if you also want to appear on the display network).
You can combine targeting methods in the same video campaign but it’s better to separate them into different ad groups so it won’t narrow the delivery of your ad.
Here are some articles that may help you:
Best,
Estelle
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I want to help
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I want keywords
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what do you mean?
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Would you please share details. Thank you.
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