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9/16/19
How to keep your quality score while updating text ads to expanded text ads 0 Recommended Answers 2 Replies 0 Upvotes
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Hi,

We're updating our text ads to expanded text ads but we were wondering how to transfer the old quality scores of the text ads to the expanded text ads.

Does anybody know?
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9/16/19
This is not possible.QS is a dynamic metric that constantly changing depending on ad-quality.
That said, if  the "old" ads had a history of good  performcecs, this would be factored in 
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If it helps, when (a long time ago) I swapped all my old text ads to expanded versions, metrics jumped up significantly. CTR especially, but also CVR. Quality Scores certainly did not decline. You'll soon get re-scored. Go for it!
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