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9/16/19
How Target CPA works if i set max bid limit ? 0 Recommended Answers 1 Reply 0 Upvotes
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I selected Target CPA bid starter with max bid limit as 50$ , with my daily budget 300$.

Last three i got less clicks , daily budget spend does not exceeded 50$ , 

so what is the reason i am not getting more clicks , TARGET CPA limit for conversion right or it will only spend 50$ with the limit.

How it will work ?

can u anyone explain me
All Replies (1)
9/16/19
Hello, Dhivakar.


Please pay special attention to this section: "Setting bid limits for your Target CPA bid strategy isn’t recommended, because it can restrict Google Ads’ automatic optimization of your bid. It can also prevent Google Ads from adjusting your bids to the amount that best meets your target CPA. If you do set bid limits, they’ll be used in Search Network auctions only."

Hope it helps.
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