/google-ads/community?hl=en
This content is likely not relevant anymore. Try searching or browse recent questions.
Products must achieve 5% CTR to keep being promoted - Google Support
2
I had an interesting call with a Google support rep recently, they said that products with a CTR above 5% are prioritized in organic shopping results, while those below 5% are deprioritized.

This was surprising to me as more prominent Googlers have repeatedly denied that CTR is a ranking factor in the regular results. So this seems unusual if it happens in Shopping, not to mention that a support rep would share, let alone have first hand knowledge of anything the search engineers build.

Has anyone heard this from other Googlers?
Details
Pinned
Locked
Latest Update Latest Updates (0)
Relevant Answer Relevant Answers (0)
All Replies (6)
Relevant Answer
 
organic-listings from google-search results is a disjoint system and
does not use any such details from free or paid advertisements, while
the ranking-factors related to paid-ads, free-ads, and organic-search
may use similar concepts.
 
the fundamental notions of safe-browsing, offering unique value,
a quality user-experience, websites that are relevant, useful,
and easy to interact with, for example, are common to all three --
such concepts should likely be taken into account, regardless of
which system is being considered.
 
google-organic-search, and the merchant-center
(free-listings) destinations, are still not the same.
 
 
marked this as an answer
Relevant Answer
Thanks Emmanuel, I agree that all we can rely on is what's in the help center.

Regarding CTR as a factor for traditional organic results, are you sure about that? Search Engine Land seems to say otherwise.

https://searchengineland.com/googles-ctr-answer-just-what-youd-expect-and-this-is-why-seos-go-bananas-313176
marked this as an answer
Founder of FeedArmy - Shopping & Merchant Center Specialist
Relevant Answer
In my post I mentioned, I would not be surprised. Indicating it could be true, and it could be not true, but mostly likely true.
 
If you want to find out, you need to create experiments, to confirm your thinking.
 
Anything Google does not disclose, is up in the air.
marked this as an answer
Relevant Answer
Since Day 1 Google has been telling us that CTR is not a ranking factor. I find this highly unlikely, and probably revolves around the semantics of what they say. For example, a low CTR could cause other aspects of a site to be checked and then it loses ranking because of those. CTR is clearly huge indicator of usefulness, as is how quickly someone returns to the search results. Google would be idiots not to use this data. 
marked this as an answer
This question is locked and replying has been disabled.
Discard post? You will lose what you have written so far.
Write a reply
10 characters required
Failed to attach file, click here to try again.
Discard post?
You will lose what you have written so far.
Personal information found

We found the following personal information in your message:

This information will be visible to anyone who visits or subscribes to notifications for this post. Are you sure you want to continue?

A problem occurred. Please try again.
Create Reply
Edit Reply
This will remove the reply from the Answers section.
Notifications are off
Your notifications are currently off and you won't receive subscription updates. To turn them on, go to Notifications preferences on your Profile page.
Report abuse
Google takes abuse of its services very seriously. We're committed to dealing with such abuse according to the laws in your country of residence. When you submit a report, we'll investigate it and take the appropriate action. We'll get back to you only if we require additional details or have more information to share.

Go to the Legal Help page to request content changes for legal reasons.

Reported post for abuse
Unable to send report.
Report post
What type of post are you reporting?
Google takes abuse of its services very seriously. We're committed to dealing with such abuse according to the laws in your country of residence. When you submit a report, we'll investigate it and take the appropriate action. We'll get back to you only if we require additional details or have more information to share.

Go to the Legal Help page to request content changes for legal reasons.

Reported post for abuse
Unable to send report.
This reply is no longer available.
/google-ads/threads
//accounts.google.com/ServiceLogin
You'll receive email notifications for new posts at
Unable to delete question.
Unable to update vote.
Unable to update subscription.
You have been unsubscribed
Deleted
Unable to delete reply.
Removed from Answers
Removed from Updates
Marked as Recommended Answer
Marked as Update
Removed recommendation
Undo
Unable to update reply.
Unable to update vote.
Thank you. Your response was recorded.
Unable to undo vote.
Thank you. This reply will now display in the answers section.
Link copied
Locked
Unlocked
Unable to lock
Unable to unlock
Pinned
Unpinned
Unable to pin
Unable to unpin
Marked
Unmarked
Unable to mark
Reported as off topic
Known Issue
Fixed
Marked Fixed
Unmarked Fixed
Unable to mark fixed
Unable to unmark fixed
/profile/0
false
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
false